Hasta La Creative!

Advertising Agency: Badillo Saatchi & Saatchi, Puerto Rico
Executive Creative Director: Juan Carlos Rodríguez
Creative Director: Pedro Pérez, Mariano German
Art Director: Cristina Burckhart, Fernando Suarez
Digital Creative Director: Claudio Chea
Digital Creative: Jose Velez
Visual Effects: Fernando Rodriguez
Digital Project Manager: Rachel Hernandez
Group Account Director: Edgardo Palerm
Account Director: Cristina Torruella
Music + Sound Production: Denes Pagan
Web Development Partner: Raul Rodríguez

Using an innovative printing technique, we created the world’s first miracle on a drink coaster. We partnered with restaurants to distribute special coasters whenever a customer ordered a cold drink. At first glance, they looked like ordinary, plain coasters. But after condensation from the cold drink began to drip down, the message became clear. People who saw the coasters instantly understood that these unnoticed few drops could mean life for those living in arid regions and were encouraged to take action to help.

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Director: Keith lo
Creative Director: Sonic Choy, Yung Chan
Copywriter: Brent Horner, Vivian Ho
Photographer: Rayman Ng
Designer: Daniel Lo
Print Producer: Ken Yau

Advertising Agency: Cosmos, Ekaterinburg, Russia
Creative Director: Natalia Bryantseva
Art Director: Alexander Mihalev
Copywriters: Andrey Chernay, Marina Tsypushtanova
Additional credits: Sergey Toylyev, Daria Petrova

For over 50 years promo girls have been handing out samples at intersections, shopping malls and other high traffic areas, hoping consumers would buy their products. Time for a change, so Pepsi and TBWA Belgium teamed up and created The Like Machine: a vending machine that doesn’t accept money, only Facebook likes.

The idea of connecting through the vending machine is simple. Just use your smartphone, go to likepepsi.com, connect with your Facebook account, like the Pepsi Facebook page and get a free Pepsi.

By using the smartphone location settings, Pepsi was sure only people near the vending machine got offered a sample. People without a smartphone could tap the 42” built-in touchscreen to log in on Facebook and get a free drink as well. Once the sample was given, a timer made sure everybody was logged out.

“That there are creative minds in Belgium is no secret. The Pepsi Like Machine is another good example of that,” adds Jan Verlinden, Marketing Director of PepsiCo, BeLux. Now it is possible, with a Facebook like, in real time, to get a can of Pepsi. “It’s a new way of sampling which provides us with information, so we can immediately start communicating with our target audience.”

Pepsi Belgium introduced the Like Machine at the Beyoncé concerts in Antwerp.

Advertising Agency: TBWA, Brussels, Belgium
Creative Director: Gert Pauwels
Creative: Diederik Van Remoortere
Project Manager: Jan Casier
Account Director: Yann Billen, Michael Renier
Digital Strategy: Rindert Dalstra
Event Manager: Sharon Lavaert
Back-end Developer: Diederik Van Remoortere
Front-end Developer: Alwyn Wymeersch
Experience Design: Gilles Vandenoostende
Animation Design: Frederik Severijns
Graphic Design: Anthony Buyssens
Studio Artist: Danny Jacquemin, Jan Van Stappen
Production: Willy Hebbrecht
Public Relations: Steven Verbeiren
Audio/Video producer: Johanna Keppens, Tom Syryn, Eli Sundermann

To prove that Hellmann’s goes with anything, Ogilvy Brazil created the Food Slot. In supermarkets chains, grocery stores and bars around Brazil, consumers are being invited to pull the lever of a slot machine that randomly combines different ingredients in the display.

For each one of the random 280 combinations the machine gives the shoppers a collectible recipe and a hot and fresh delicious food sample made with the real mayonnaise.

From Lasagna to Beef Ragout, from Wrap Ratattouile to Spicy Burritos, the most unexpected meals made with Hellmann’s were included in the game “menu”, to guarantee that every time the shoppers play, the experience would be different. The lucky ones could

Four months of research and development were necessary to guarantee both the perfect system and quality of the food, a mission taken by the Unilever’s head chefs and the engineers and tech team of the production company, Hungry Man Projects.

Advertising Agency: Ogilvy, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Roberto Fernandez, Paco Conde
Creative Director: Fabio Seidl
Copywriter: Marco Pupo
Art Director: Agustín Acosta
Production Company: Hungry Man Projects
Executive Producers: Alex Mehedff, Rodrigo Castello
Director: Gualter Pupo
Sound Production Company: Hilton Raw
Clients: Ana Paula Duarte, Fernando Kahane, Camila Hong

BRIEF & OBJECTIVES: Create a low budget communication concept that positions Amstel as the brand that brings out the liberal-minded spirit of Amsterdam. Connect with core target – keen professionals and make them choose Amstel over competitors in social gathering occasions. Through a small investment, to organize trial and to engage the target by making them feel liberated and released.

PROBLEM: Today, any keen professional with a smart device can’t really feel away from work and pressure. Even if he is at a liberating place he might still “not be there”. His smartphone helps him stay attached to work or to social networks , constantly receiving emails and notifications. Our conclusion: keen professionals have forgotten the true purpose of free time.

CREATIVE IDEA: Create the first ever wardrobes for mobile phones in different venues. People who leave their phones there, get an Amstel key and a free Amstel beer in order to enjoy their time and conversations undistracted. We remind people that drinking beer should stay pure and undiluted with other activities such as work and social activities such as Facebook, Tweeter , Instagram… Through a small investment we are organizing a fun and low cost trial of the brand, which successfully reduces stress in the biggest Bulgarian cities.
The activation now is subject of Bulgarian media.

Advertising Agency: NEXT-DC, Sofia, Bulgaria
Creative Directors: Momchil Zakhariev, Maria Todorova
Art Director: Evgenia Nikolova
Copywriter: Momchil Zakhariev
Head of Digital: George Yanakiev
Account Management team: Dessy Vekilska, Hristo Petkov, Monika Simeonova

Advertising Agency: JWT, Sao Paulo, Brazil
CCO: Ricardo John
Creative Director: Erick Rosa, Ricardo John
Copywriterr: Erick Mendonça, Lucas Tristão
Art Director: Brunno Cortez, Robison Mattei
Head Of Art: Fabio Simões
Planning: Fernand Alphen
Account Supervisor: Stefano Paduan
Advertiser Supervisor: José Junior, Roberta Brunharo, Fernando Medeiros
RTV: Marcia Lacaze, Fafá Oliveira
Production Company: Bando
Producer: Rodrigo Alberini, Flavio Schaefer
Tecnology: Biz&Sys

Its been a long year of political, economic and religious upheaval in Italy, but we believe just getting people to smile can make a difference. So we asked ourselves: what if every time you opened a can of Coke, it smiled back at you? So we went to the drawing board to get it technically right to see if we could change the opening of the can into the shape of a smile. And the idea was born – a smiling Coca-Cola ‘Happy Can’

URL: http://www.happycan.info/

Advertising Agency: McCann-Erickson, Milan, Italy

Spoleto is a fast food chain restaurant that works on the concept “Create good moments here”. So we helped women to increase their self-esteem, making their own good moments in the International Womens` Day. In Brazil, there’s a very popular saying that says: “Beautiful women don’t pay, but also don’t get it.” Spoleto surprised everyone by breaking this rule. We asked every women “Are you beautiful?”. Every single one that said “Yes, I am beautiful” didn’t have to pay for the meal.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Executive Creative Director: Roberto Vilhena
Creative Director: Gustavo Tirre, Alessandra Sadock
Creative Supervisor: Betoca jencarelli
Copywriter: Bruno Pimentel
Art Director: João Santos, Eduardo Ferraz
Art Assistant: Caroline Gomes
Account Director: Guilherme Giuliani, Viviane Sade
Executive Account: Bianca Barata
RTVC: Ana Ourique
Production: Capim Filmes

Advertising Agency: Maruri Grey, Guayaquil, Ecuador
Chief Creative Officer: Daniel Pérez Pallares
Art Directors: Luis Campoverde, Eduardo Velez
Copywriter: Daniel Pérez Pallares
Film Director: Gloria