Hasta La Creative!

Challenge: Raise awareness on the consequences of drinking and driving.

Strategy: Surprise drivers in an unusual and unexpected way.

Solution: On a Friday night, while people were having fun at bars and clubs, we put a handicapped sticker on cars parked at streets that are famous for their nightlife. When returning to the their car, drivers were surprised by the sticker and tried to remove it. What they did not know was that removing the sticker they reveal a second message placed below the first sticker, raising awareness on the risks of drinking and driving: “Gonna drive after drinking? You’d better keep this sticker. Call a cab and have a safe journey home.”

Advertising Agency: Competence, Brazil
Creative Directors: Thiago Ferreira, Marcos Hubner and Eduardo Axelrud
Copywriter: Caio Turbiani
Art Director: Jaciel Germano
Agency Producer: Taciana Lima
Art Buyer: Lea Macedo, Janine Xavier
Production Company: Estúdio Aluísio
Director: Mateus Philippi