Hasta La Creative!

These rolled up posters with free flowers and tags driving people back to the store were put on wild poster boards and in coffee shops around downtown Calgary.

Advertising Agency: WAX, Calgary, Camada
Creative Director: Trent Burton
Design Director: Monique Gamache
Art Director: Brad Connell
Copywriter: Chris Lihou

Advertising Agency: Ogilvy, London, United Kingdom

To promote the new Samsung Wireless Audiodock, the only dock that also plays music via Bluetooth and wifi, we developed a promo activation called The Invisible Jukebox. We put our Audiodock within a transparent Jukebox and installed this in some premium restaurants in Sao Paulo. Consumers were asked to select the songs they want to play, but instead of getting up to place chips, they used their smartphones to select the songs from where they were.

Advertising Agency: Cheil, Brazil
Creatives: João Gabriel Gragnani, Marcelo Ferreira, Raphael Berthoud, Alex Matsumoto, Márcio Bittencourt, José Borba, Mario Amadei, Marcelo Maciel, Aila Ferreira, Mariana Leite
Creative Directors: Augusto Moya, Maurício Machado
Accounts: Patricia Fraiha, Fernando Silva
Approval: Sofia Almeida, Erico Traldi
RTVC/Art Buyer: Fabíola Camilo
Production Company: W3 Filmes
Director: Wallace Barbezan
Cinematographer: Danilo Padrin
Post-production: Rafael Bergamini

RainCity Housing provides specialized housing and support services for the homeless. This installation was printed with UV and glow-in-the-dark ink. In the daytime, the black ink reacts to the sun and becomes legible and then vanishes in the dark. The glow-in-the-dark ink is not legible during the day, but illuminates at night.

Advertising Agency: Spring Advertising, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director / Designer: Jeremy Grice
Copywriters: Ben Hudson, Rob Schlyecher
Account handler: Al Theuri
Production: Stace Barton

Dogs need at least one good walk a day to stay healthy and fit. To encourage these walks, Pedigree promoted city walks all over Belgium making use of JCDecaux and Clear Channel’s bus shelter advertising network. Unique posters guiding people from bus shelter to bus shelter allowing them to walk their dog.

Advertising Agency: DDB, Brussels, Belgium
Creative Director: Peter Ampe
Creatives: Gertjan De Smet
Account team : Francis Lippens, Chloé Naessens, Kirsten Vanderbeke, Anita Jerez
Strategic Planner: Maarten Van Daele
Digital production: Bert Gybels
Graphic Design: Coraline Barbe, Gregory Klarfeld

URL: http://www.jointhepack.be

“Join the Pack” is a live interactive Facebook app and competition for vodka brand Eristoff. 50 finalists will be howling live via a webcam to a pack of real wolves living at the UK’s foremost wolf sanctuary, the Wolf Conservation Trust located outside London. If the wolves welcome the fan into the pack by howling back at them the fan becomes an official Eristoff Night Wolf and automatically wins 4 VIP tickets to “I Love Techno” a major dance music event which takes place in Belgium the 9th of November and of which Eristoff is a partner.

Each finalist will have 60 seconds over Skype to get the real wolves howling back. From “Wouuuuu” to “Awawawaouuuu” everything goes but in the final it will be wolves to decide. The 1-2 hour event will be transmitted live online at www.jointhepack.be on 7 November 2013 at 2100 hours CET. Special night vision cameras will be installed at the Wolf Sanctuary to capture the action.

How it Works
Howling competitors can access the app at www.jointhepack.be and click on the Record Your Howl button to record a movie of their best howling and load the video directly onto the Join the Pack ranking page where other viewers can Like howls and nudge their favourite Eristoff howling wolves up the rankings. The competitive can also gather their pack of friends to go Like them too. The top 50 will be invited to howl live to the wolves in the Final.

Advertising Agency: Happiness Brussels, Brussels, Belgium
Creative Management: Karen Corrigan, Niek Eijsbouts
Concept Provider: Diederik Jeangout
Group Account Director: Pascal Kemajou
Account Manager: Bastien Van Wylick
Strategic Consultants: Denis de Groote, Joris Joosten
Social & Digital Consultants: Sandrine Tezzo, Isabelle Koelman
Copywriters: Jan Denys, Roselyne Collart
Internal Production: Bart Vande Maele, Alain Devroye
External Production: Zendster / Hans Mathieu
Digital Development: BLISS interactive

Advertising Agency: Draftfcb, Hamburg, Germany
Executive Creative Director: Dirk Haeusermann
Creative Directors: Jessica Schneider, Mario Anspach
Copywriter: Frederik Wetzel
Art Director: Tim Lehnebach
Art Buyer: Katja Nicklaus
Illustrator: Tim Lehnebach
Artist: Debbie Smyth
Client Account Directors: Hannes Rathjen, Milena Ivkovich
Agency Account Directors: Guido Kirschner, Sabine Classen, Susanne Knauff, Maik Schneider

Over the last ten years, sports brands have offered athletes applications, GPS watches and ever more advanced technologies to train with.
The real challenge was to launch a service that is new and useful to people while differtiating the brand from the existing ones.
That’s why we created a new professional profile: Gatorade social trainers.
For six months we’ve offered the service for free: personal training plans, trainer’s advice, a forum to chat with the other athletes and most importantly – all the boost that a real personal trainer can give you.

Advertising Agency: DLV BBDO, Milan, Italy
Executive creative directors: Federico Pepe, Stefania Siani
Digital creative directors: Andrea Jaccarino, Emanuele Viora
Art director: Vittorio Perotti
Copywriter: Dario Lo Nardo
Art director digital: Vittorio Perotti, Luca Guarini
Account digital: Cristina Pontello, Ilaria Milanino
Account ATL: Daria D’Angelo, Lucia Scaffardi
Project Manager: Alessandro Peroncini, Lorenzo Ferrante
Agency TV Producer: Tommaso Fajdiga, Marijana Vukomanovic

On June 14th and 15th in NYC, the moon became the iconic slice of lime on our bottle. We worked with top universities and astrologists to find the perfect location and time to capture the attention of people who’ve seen it all: New Yorkers. We call this event Luna Corona. It was covered by media across the globe. And one billboard traveled round the world.

Advertising Agency: Cramer-Krasselt, Chicago, USA
Agency Account Director: Renee Chez
Account Service: Kaya Much, Brittany Saito, Katie Kellows
Management Supervisor: Paul Elam
Agency: Cramer-Krasselt , Chicago
Chief Creative Officer: Marshall Ross
Group Creative Directors: Derek Sherman, Jimmy Olson
Executive Creative Director: Derek Green
Associate Creative Director: Rick Standley
Copywriters: Derek Sherman, Kris Kennedy
Art Directors: Jimmy Olson, Rick Standley
Brandon Knowlden
Executive Producers: Scott McBurnie, Cheryl Lindquist
Art Buyer: Melissa Grein
Photography Studio: District 7 Media
Photographer: Andrew Geraci
Editing Company: Whitehouse Post
Editor: Dan Zabinski
Music: Nylon Studios, New York

Advertising Agency: Sonda, Vižinada, Croatia
Creative Director: Jelena Šimunovi? (Sonda), Sean Poropat (Sonda), Anselmo Tumpi? (Sonda)
Designer: Tina Erman (Sonda), Zvjezdana Vuki? (Sonda), Aleksandar Živanov (Sonda), Davorka Tumpi?
Photographer: Domagoj Kuni?
Interactive application: Mirko Trkulja
Wish-Box construction: Višen Slamar and Sonda
Web: Euroart and Sonda
Filming: Zoran Mikletic?, Goran Škofic?, Dina Ronc?evic?
Film production: Zoran Mikletic?