Gatorade: Smash your limits
Posted in: UncategorizedOver the last ten years, sports brands have offered athletes applications, GPS watches and ever more advanced technologies to train with.
The real challenge was to launch a service that is new and useful to people while differtiating the brand from the existing ones.
That’s why we created a new professional profile: Gatorade social trainers.
For six months we’ve offered the service for free: personal training plans, trainer’s advice, a forum to chat with the other athletes and most importantly – all the boost that a real personal trainer can give you.
Advertising Agency: DLV BBDO, Milan, Italy
Executive creative directors: Federico Pepe, Stefania Siani
Digital creative directors: Andrea Jaccarino, Emanuele Viora
Art director: Vittorio Perotti
Copywriter: Dario Lo Nardo
Art director digital: Vittorio Perotti, Luca Guarini
Account digital: Cristina Pontello, Ilaria Milanino
Account ATL: Daria D’Angelo, Lucia Scaffardi
Project Manager: Alessandro Peroncini, Lorenzo Ferrante
Agency TV Producer: Tommaso Fajdiga, Marijana Vukomanovic
Post a Comment