Hasta La Creative!

Humans in giant mouse wheel run for free snacks. Fantastic Delites’ sadistic Delite-o-matic snack machine returns to the streets but this time to challenge how far people will go for the brand’s Vintage Cheddar and Red Onion flavour rice snacks. Members of the public were required to wear mouse suits and spin a giant mouse wheel inside a cage. Only when they’d built up sufficient speed would the Delite-o-matic release a pack of cheese flavoured Fantastic Delites as a reward. If people crashed or fell out of the wheel, they’d have to start all over again.

Advertising Agency: Clemenger BBDO, Adelaide, Australia
Creative Director: Karl Fleet
Art Director: Oliver Prenton
Copywriter: Matt O'Grady
Agency Producer: Holly Horne
Account Director: Erik De Roos
Developer: Robert McIntyre
Production Company: Anifex
Editor: Jon Holmes
Sound: Matt McKenzie-Smith

To defend Audi’s image and appeal with our limited marketing budget, we need smart ideas that create buzz with minimal investment. On Halloween we executed a guerrilla campaign dressing “regular” cars like Audis. The message: this Halloween every car can fulfill its dream and feel like an Audi!

Advertising Agency: Saatchi & Saatchi, Bulgaria
Creative Director: Vladimir Tzonkov
Copywriter: Konstantin Trendaphilov
Designer: Robbert Shunev
Director: Eddy Schwarz

For the first time a musical Advent calendar has been realized in the famous Duomo square in Milan to show one of the finest Austrian tradition in a unique way. Thousands of people have attended the 24 shows in which every day a new window was open unveiling a new musician to get a real orchestra of 24 members to celebrate the Christmas Eve.

Advertising Agency: EventAffair, Milan, Italy
Creative Director: Giuseppe Casella
Art Director: Sabine Vinci
Photographer: Matteo Paini

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Directors: Matthew Brink, Adam Livesey
Creative Director: Justin Wright
Art Director: Jade Manning
Copywriter: Vincent Osmond
Production Company: Continental Media, Mogul Engineering, Birthmark
Photographer: Vernon Reed
Account Manager: Vannessa Maswela, Nicci Valera, Nobesuthu Cele
Director: Brett de Vos
Sound: Theo @ Sterling Sound
Production: Craig Walker, Simone Allem, Ingrid Shellard

In the recent light of road accidents caught on camera, you’ll never know what could happen. This current campaign features three bizarre car installations, each with a QR code that reveals footage of how they came to be, captured from the inside of the cars. All part of DriveShield’s offer of a free in-car camera. The results after 4 weeks have been astounding with over 480,000 views.

Advertising Agency: Tribal DDB, Singapore
Chief Creative Officer: Neil Johnson
Creative Director: Thomas Yang, Francis Ooi
Art Director: Benson Toh
Copywriter: Theresa Ong
Photography: Allan Ng
Producer: Michelle Tan
Accounts Team: Anthony Wan, Joshua Lee, Jasmine Ng
Production Company: Freelow Productions, Critica, The Republic Studios
Additional credits: Ng Kok Jong, Ellyna Rahim, Pierce Sim, Ng Hwei Yun, Edwyna Yeo

Adidas and TBWA set out to change a piece of retail forever. To put shopping into window shopping. To turn any store front window into a completely functional virtual store, that would connect with any smartphone, without the need of an app or QR code reader and a complete end-to-end purchase experience. In less than 10 months (only 6 months of actual development and rapid prototyping) the goal was to have a working prototype for proof-of-concept testing.

Advertising Agency: TBWA, Helsinki, Finland
Creative Director: Martin Mohr
Product Designer: Daniel Julier
Concept Developer: Ville Yli-Knuutila
Art Director: Pekka Puhakka
Lead Producer: Nina Kaskinen
Technical Specialist: Aleksanteri Gyllenbögel
Technical Advisor: Mikko Köykkä
Creative technologist: Vaino Leskinen
Development Partner: Symbio

Describe the brief/objective of the direct campaign.
We were looking for young talents to upgrade our creative department. We wanted to find the best young guns to work for us. As a small office aiming high we wanted to talk to all the creative’s and spread our message worldwide. We needed a clear message which both presents the character and creativity of our agency and makes it desirable for creative’s to join us.

Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome.
Advertising awards are symbols of success. It’s a special feeling to touch them and their sound is music to the ears. We tuned in our festival awards and tried to play a song using bronzes, silvers and golds as our instruments. Although we have won some already, they’re not enough to play an entire song on them. Our primary goal was to attract new colleagues to help finish the song and also spread our message: we are successful but still hungry. We sent the video to advertising recruitment sites and it quickly went viral.

Explain why the creative execution was relevant to the product or service.
Advertising awards are subjects of many creative’s dreams. If you have one already you want even more. They more or less define the creativity of agencies. We used them as tangible vehicles of creativity, but this time emphasising our shortage of awards.
Our execution followed the trend of prepare-then-perform vials, but the ironic tonality of its twisty ending stands out: we are creative but there are not enough creative.

We asked young talents to “help us carry on“and win more hardware for us. And by working together we can hopefully finish the song sometime. As the show must go on.

Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and overall return on investment.
Most important, we have found new colleagues from all over the world. The lucky ones are from Argentina, Hungary and Ukraine, but we have got 105 applications from 13 countries. The video has got more than 32.000 views, most of them generated by posts of advertising blogs like adsoftheworld.com, adforum.com, coloribus.com, ibelieveinadv.com with unanimous positive feedbacks. The number of our Facebook fans increased by 350% (217 to 977) so we have gained success outside the industry as well.

Advertising Agency: Leo Burnett, Budapest, Hungary
Copywriter: Mate Nagy
Art Director: Miklos Voros
Creative Director: Vilmos Farkas

Coup de cœur pour les photographies de Nathan Wirth. Avec des clichés en noir et blanc d’une beauté incroyable représentant majoritairement des paysages, ce dernier nous propose de rentrer dans son monde à l’ambiance brumeuse appelé « A slices of silence ». Une série et un travail à découvrir dans la suite.

Interactive installation based on augmented reality. The experience lived through an LED screen over 4 meters; where participants were able to interact with virtual characters in real time and take pictures and videos of their experience. Hundreds of girls received gifts, flowers and balloons of all sizes and colors.

Advertising Agency: 5SEIS, Buenos Aires, Argentina
Creative Directors: Pablo Saquero, Gabriel Aufgang
Producers: Corina Iannone, Ariel Serra
Additional credits: Altheim

F/Nazca Saatchi & Saatchi transforms Honda Fit Twist into mixing deck. Launched at the last Auto Salon in São Paulo, the new Honda Fit Twist was designed exclusively for Brazil, and is now presented to consumers in a campaign uniting music, technology and electronic music icons N.A.S.A.

Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima, Theo Rocha
Art Directors: Isabelle de Vooght, Roberta Harada
Copywriter: Isaac Serruya
Photographers: Luciana Dal Ri, Paula Turra
Project Manager: Mariana Ventura
Art Buyer: Edna Bombini
Account Supervisors: Marcello Penna, Pedro Battesti, Florencia Lear
Media: Lica Bueno, Sandro Cachiello, Bruno Storace
Planners: José Porto, Dorian Dack, Marcus Nascimento
Graphic Production: Jomar Farias
Integrated Production: Juliana Hasegawa
Producer: Santa Transmedia
Preparation of the car: Jurema
Software: Ableton Live
Director: Filipe Zapelini
Photography Direction: Alziro Barbosa
Sound Producer: Dr. DD
Song: Overdrive
Artists: N.A.S.A. (Sam Spiegel + Zé Gonzales), MaximumHedrum (Sam Spiegel + Derrick Green)
Vinyl Production: Polysom
Vinyl Illustration: Fabio Vito