Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Senior Creative Directors: Amitabh Agnihotri, Sameer Sojwal
Copywriter: Gururaj Rao
Account Management Team: Vivek Verma, Preetish Gupta, Ramanathan Sridhar
Samusocial invited people to replace their voicemail message with a homeless person’s plea for help. To do so, we invited four homeless people to record their very own message in which they raised awareness about the action. A platform was then created, in partnership with Belgium’s 4 biggest phone operators, on which people could simply replace their voicemails in a few clicks… Thus turning Belgian voicemails into a huge, free media opportunity.
Advertising Agency: McCann Brussels, Brussels, Belgium
Creative Directors: Olivier Roland, Benoit Hilson
Art Director: Cedric Minot
Copywriter: Jeremie Goldwasser
Web Designers: Gilles Deketelaere, Greg Pin
In January all gyms and health clubs advertise to catch everyone who made the classic New Year’s resolution – start excercising. Friskis&Svettis is no exception. Our mission was to create a campaign on behalf of 16 branches of Friskis&Svettis in Stockholm, to get more people to discover the various forms of exercise at Friskis&Svettis. Friskis&Svettis is a non-profit association, owned by the members. They know their gym better than anyone. So why not let the members be the campaign and inspire others to join the community? We created the hashtag #friskissthlm on Instagram and called on the members to work out, photograph and tag their pics and by doing so; become a part of the campaign around Stockholm.
Advertising Agency: Volt, Stockholm, Sweden
Art Director: Jörgen Berglund
Copywriter: Petter Nylind
Final Art: Åsa Stjärnquist
Production Manager: Louise Wallgren
Project Manger: Magnus Tengzelius
Advertising Agency: TBWA, Buenos Aires, Argentina
Chief Creative Officer: Juan Cruz Bazterrica, Guillermo Castañeda
Creative Director: Roberto Leston, Martin Garrocho
Copywriter: Igor Moura
Art Director: Leo Rolim
Digital Account Director: Mariana Bisso
Digital Director: Marcelo Santarceri
Music: Animal Music
Walking Dead fans could Tweet a photo of themselves in front of the hands using the #TWDFEB10 hashtag for a chance to win a coveted Zombie finger. As an added perk, zombies were chained to the installation as well.
Advertising Agency: Leo Burnett Toronto, Canada
Chief Creative Officer: Judy John
Creative Directors: Judy John, Lisa Greenberg
Group Creative Director: Morgan Kurchak
Copywriter: Frank Macera
Art Directors: Jonathan Guy, Andrew Hart
Designer / Props: Performance Solutions
Prop Builder: Carl Troughton
Makeup Artist: Lisa Slonetsky, Katie Eckenswiller, Gail Roberts
Hair: Sierra Cermignani
Wardrobe Stylist: Samantha Diluciano
Agency Producer: Franca Piacente
Print Producer: David Eades
Account Director: David Kennedy
Account Supervisor: Jeremy Farncomb
Locations: Joe Kondrat
Videographer: Ian Webb
World of Birds, a bird and monkey sanctuary in Hout Bay, South Africa, relies completely on donations and money collected from entry fees to feed their animals. The objective was to get more people to visit World of Birds during the winter months – a traditionally quiet time for them. So, we came up with an idea that taps into the emotional side as to why people should visit the park – and what better way than to tell the truth: Without food, life fades. We brought this idea to life by creating posters and sidewalk art out of birdseed. The seed would eventually fall off the posters or be pecked up by birds from the sidewalk – showing just how life disappears when food supplies diminish.
Advertising Agency: Fishgate Advertising, Cape Town, South Africa
Creative Director: Quintes Venter
Art Directors: Herman Venter, Melissa Maloney
Copywriter: Wynand van Staden
Illustrator: Melissa Maloney
Advertising Agency: TBWA,South Africa
Executive Creative Directors: Matthew Bring, Adam Livesey
Creative Director: Justin Wright
Art Director: Sifiso Nkabinde
Copywriter: Thokozani Mashigo
Agency Producer: Sharon Cvetkovski
Account Manager: Vanessa Maselwa.
Production: Birthmark
Director of photography: Rowan Cloete
Producer: Matthew Durant
Advertising Agency: Kirowski Isobar, Budapest, Hungary
Creative Director: Márton Jedlicska
Planner: Zoltán Havasi
Art Director: Márton Kenczler
Copywriters: Bence Hupján, Zoltán Havasi
Designers: Panni Süveges, Róbert Tóth
Account Manager: Zsuzsanna Hering
Producer: Kata Bányász
Advertising Agency: Duval Guillaume Modem, Brussels, Belgium
Creative Director: Geoffrey Hantson, Katrien Bottez
Copywriter: Dieter De Ridder
Art Director: Ad Van Ongeval
Agency Producer: Marc Van Buggenhout
Account Team: Jana Vervoort, Marc Wellens
Production Company: Czar
Director: Koen Mortier
Executive Producer: Eurydice Gysel
Producers: Matthias Schellens, Birgit D’Hont
DOP: Norman Baert, Konrad Widelski, David Ramboer, Brian Moons, Wesley De Grie
Editors: Manu Van Hove, Alain Dessauvage
Sound Design: Senjan Jansen
Post Production: Nozon
Advertising Agency: Dead As We Know It, United States of America
Executive Creative Director: Mikal Reich
Advertising School: Sir J.J. Institute of Applied Art, Mumbai, India
Art Director / Copywriter: Kushal Birari
How long can you stand your old couch? To promote the furniture retailer Lar Center’s Summer Sale, we’ve created a challenge: the ‘Mechanical Sofa’, a couch built with the innards of a mechanical bull. The longer you ride, the bigger your discount.
Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Cícero Souza, Cristiano Rodrigues
Copywriters: Daguito Rodrigues, Nicholas Bergantin, Ricardo Porto
Graphic Producer: João Lima
Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Cristiano Rodrigues, Rodrigo Cabello
Copywriter: Daguito Rodrigues
Agency Producer: Joao Lima
RTVC: Juliana D’ Antino, Virginia Machado
Production Company: Bossa Nova
Director: Tiago Soban
Music: Sergio Buss
Advertising Agency: dentsu inc. Tokyo, Japan
Creative Director / Art Director: Gen Tanaka
Copywriters: Yukio Hashiguchi, Motofumi Kanesaka, Hiroki Ogawa
Advertising Agency: TBWA Lisbon, Portugal
Creative Director: Leandro Alvarez
Art Director: Julliano Bertoldi
Copywriter: Hellington Vieira
Advertising Agency: Jamshop, Adelaide, Australia
Creative Director: Jim Robinson
Art Director: Kent O’Halloran
Copywriter: Andy Scott, Kent O’Halloran
Account manager: Katie Hudson
Advertising Agency: Almacén, Buenos Aires, Argentina
Co-Chairmans: Daniel Onorato, Caio Lucini
Creative Directors: Walter Onorato, Diego Duprat
Art Director: Walter Onorato
Copywriter: Diego Duprat
Senior Designer: Sergio Gorin
Agency Producer: Diego Schapira
Director of Photography: Matias Mesa
Music: Mono
The world is becoming one big WiFi zone. It’s available in bars, restaurants, trains, airports, supermarkets.. There’s even WiFi on Mount Everest. Result? People are constantly online. Time for a break. So we created a Free No-WiFi Zone. In a radius of 5 meters, we blocked all signals so people could escape e-mails, updates, tags or likes. Instead, they could enjoy a good old newspaper or a hardcover book. Some even had a real conversation. Whilst eating a Kit Kat of course.
Advertising Agency: JWT Amsterdam, the Netherlands
Creative Director: Bas Korsten
Concept: Ben Goedegebuur, Fethi Uluak
Design: Kyoko Takeshita
Photographer: Tim Keen
Producer: Elke ter Bogt
Advertising Agency: Grey, Tel Aviv, Israel
VP creative: Tal riven
Head of Digital: Dan Eblagon
Digital creative director: Tomer Inbar
Copywriter: Ido Mymon
Art director: Sharon Suliman
Head of production: Meital Tzoref
Digital producer: Ofer Klein
Digital project manager: Maya Palmon
Supervisor: Mor Pesso
Account manager: Meirav Banit
Studio Jabka
The all-new Nissan Patrol is one of the most hotly anticipated vehicles in the 4WD market. It’s a halo model for Nissan and an icon in Australia. The 2012 model combines incredibly tough off-road DNA with new levels of luxury and refinement. To demonstrate both ruggedness and refinement, Whybin\TBWA Group Melbourne and Nissan Australia created a 4×4 track based on the sound wave of Beethoven’s Ninth Symphony. Over five stories high and half the length of a football field, this track was the hardest thing, expert driver Pat Callinan (Mr 4×4 Australia), has ever driven over.
Advertising Agency: Whybin\TBWA, Melbourne, Australia
Executive Creative Director: Paul Reardon
Digital Creative Director: Damian Royce
Art Director: Mark Jones
Copywriter: Jarrod Lowe
Film Company: Infinity2
Film Director: Dan Reisinger
Designer: Pat Sofra
Agency Producer: Margot Ger
Group Account Director: Mike Napolitano
Account Director: Matt Chiodo
Digital Account Director: Paul Arena
Film Producer: Ainslee Wood
Post Production: The Predators / life in digital
Sound: Nylon / Front of House
Sound Design: Simon Lister / Phil Kenihan
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
