Hasta La Creative!

New Zealand SPCA, MINI and DraftFCB Auckland asked: Can you teach a dog to drive? And after Porter, a 10 month old beardie cross successfully drove a MINI Countryman down a road and turned a corner on Monday night in New Zealand, the answer is resounding “yes.” The project, which began two months ago, was an effort to raise the profile of shelter and rescue dogs, and focused on three pooches, Monty, Porter and Ginny, who underwent a training process to teach them new tricks.

Advertising Agency: DraftFCB, Auckland, New Zealand

Every three seconds the world loses a child. Again, this year many children will not see their fifth birthday. The reasons for this tragedy are diverse; hunger, malnutrition, dirty water or the absence of vaccine protection. Every single one of these problems can weaken the immune system so much that avoidable diseases lead to life-threatening danger. Universal Children’s Day was on November, 20th

Advertising Agency: Grey Worldwide Düsseldorf, Germany
Creative Directors: Mark Hendy, Neil Elliott
Copywriter: Domink Janning
Account Manager: Anna Saric
Producer: Anne Palesch
Production: Parasol Island
Director / DOP: Tim Neiser
Producer: Kim Düsselberg
2nd Unit: Lukas Remie
Sound: Claas Berger
Postproduction: Dennis Guth

Dave is an extremely gifted clairvoyant who finds out specific financial information. This video reveals the magic behind the magic, making people aware of the fact that their entire life can be found online. And by doing so urging everybody to be vigilant.

Advertising Agency: DuvalGuillaume, Belgium
Creative Directors: Geoffrey Hantson, Katrien Bottez
Creatives: Jonas Caluwe, Ralf De Houwer
Production company: Caviar
Director: Tom Willems
Producer: Jonas Van Herp, Kato Maes
Music: Gregory Caron
Planning: Maarten Van Herck, Kris Hoet
Account team: Elke Janssens, Tuyen Pham Xuan

Advertising Agency: JWT Agência Casa, Brazil
Executive Creative Directors: Roberto Fernandez, Ricardo John
Creative Directors: Rodolfo Amaral, Ricardo Marques, Gustavo Costi
Copywriter: Fernando Christo
Art Director: André Petrini
Art Buyers: Renata Sayao, Paula Ferrari
Illustration: Bruna Guerreiro / 6 E Meia
Photographer: Régis Fernandez
Editor: Felipe Madureira
Account Services: Fernanda Antonelli, Luciana Rodrigues, Carla Magro, Bruno Yantob, Gustavo Nobre, Yves Rodrigues
Media: Ezra Geld, Aline Moda, Daniela Heredia, Wagner Sena, Amaury Magalhães
Planner: Fernand Alphen, Patrice Lamiral E Luiza Madeira
Producer: Flávio Schaefer, Flavio Colella, Maira Chinaglia

BASE CHECK launched its new mobile tariff, with free Spotify Premium, with a world premiere: it gave young people a unique chance to make an everlasting impression on their city, by transforming them into their own 6 meter high holographic statue.

Advertising Agency: Duval Guillaume Modem, Belgium
Executive Creative Directors: Katrien Bottez, Geoffrey Hantson
Creatives: Jan Schoofs, Toon Leysen, Tim Schoenmaeckers, Niels Sienaert
Account Team: Marie Thiers, Karel Vinck
Strategy and Planning: Piet Wulleman, Kris Hoet, Maarten Van Herck
Chief Technology Officer: Steven Pauwels
Project Manager: Bart Vermijlen
Hologram Technology: Musion London
Installation: Stageteam
Movie Production:TRS Brussels

Brief : A lot of public smoking areas are set in the commercial-office buildings, we need to explicitly warn the smokers who gather in the public smoking area that “Smoking is harmful to our health”, aiming at reducing their smoking frequency, cleaning air environment, also protecting the life safety of the public as well.

Solution : Lung cancer, heart disease and the baby’s congenital mental retardation, malformations are all evil consequences due to smoking behaviors. So in this way we combine the state of human organ lesions with the smokers’ real actions, carrying out intuitive visual connections and presentations in order to achieve the vigilant effect.

Idea : With the creative flat of the ashtrays in the public smoking area, we made X-rays of lungs into hollowing boards, and integrate them with ashtrays. With every time the action actually occurred between the smokers and ashtrays, we continuously deliver alert messages: ” Cigarettes, are not only being put here, but also in your own lungs – Cancer, which is thrown in your body on your own. ”

Effect : During the time of presenting, 30% of the smokers extinguished their cigarettes, the number of smokers has fallen by 60% overall.

Advertising Agency: Dentsu, Beijing, China
Creative Director: ArchiveLi, SunJing
Art Director: LiGang
Copywriter: ArchiveLi, SunJing

Advertising Agency: iLogic Agency, South Africa

Our task was to promote the “monster suction” of the extra powerful Miele S8 vacuum cleaner. We created an online video that shows how the machine can vacuum absolutely everything.
We turned a well-known tunnel in Slovakia into a pipe of the Miele S8. The pipe indeed vacuumed everything – even cars and trucks.

Advertising Agency: Mayer McCann Erickson, Bratislava, Slovakia
Creative Director: Boris Prexta, Vlado Slivka
Copywriter: Juraj Stehlik
Art Director: Peter Bruško

With solutions for today’s challenges in traffic, energy, safety and more, IBM is striving towards a ‘Smarter Planet’. A vision that goes beyond a mere business proposition. IBM wanted to get this vision across in the Netherlands. But due to a limited communications budget IBM doesn’t use mass media. So how do you tell that IBM’s Smarter Planet vision is about working on new solutions to make our world better? We needed to communicate the message that IBM strives for a Smarter Planet in a simple and compelling way. Not by telling, but by experiencing.

Building a Smarter Planet starts with challenging the status quo. Thinking in an unrestricted way about what can be improved. Like children do. They come up with surprising questions and original ideas. So to come up with smarter solutions, you have to think as free as children do. We wanted people to experience the effect of this fresh way of thinking. For this real life experiment we started asking children for smart ideas. Then we chose one of the ideas and executed it. The kid’s idea was to make street crossings safer by making the zebra crossing light up when you walk on it. We built one in the busiest street of Rotterdam and watched what happened.

The unique execution with the flashing zebra crossing caught the attention of the public. In combination with the billboard explaining the kid’s idea, it made people realize anything can happen if you challenge the status quo. The billboard directed people to IBM’s Smarter Planet website to see more smart solutions that kids came up with. People reacted positively surprised. It made them realize we can make the world a bit better with smart solutions. And that’s exactly what IBM wanted to convey.

Advertising Agency: Ogilvy & Mather, Amsterdam, Netherlands
Creative Director: Darre van Dijk, Henk Nieuwenhuis
Copywriter: Henk Nieuwenhuis, Joost van Nistelrooij
Art Director: Darre van Dijk, Oscar Flinterman
Agency Producer: Brenda Bentz van den Berg
Strategy Director: Mariette Hamer
Account Manager: Zilla Smith

Microsoft has started its UK marketing activity for its new Windows 8 operating system by installing a giant slide in the Bluewater shopping centre, giving shoppers an alternative to using the stairs and presenting Windows 8 as ‘fast and fun’. Every slider had their picture taken as they went down the slide, received a photo print of themselves and a copy was sent to their mobile. These pictures were also shared on a giant LED screen, in the shopping centre, as well as Facebook and Twitter. The campaign was conceived by social and digital agency Jam, with Slice handling the experiential build.

Advertising Agency: Jam, London, UK
Executive Creative Director: Wayne Deakin
Creatives: James Fernandes, James Greening
Agency producers: Drew Wolf, Veronica Saez
Production: Gramafilm