Hasta La Creative!

In the recent light of road accidents caught on camera, you’ll never know what could happen. This current campaign features three bizarre car installations, each with a QR code that reveals footage of how they came to be, captured from the inside of the cars. All part of DriveShield’s offer of a free in-car camera. The results after 4 weeks have been astounding with over 480,000 views.

Advertising Agency: Tribal DDB, Singapore
Chief Creative Officer: Neil Johnson
Creative Director: Thomas Yang, Francis Ooi
Art Director: Benson Toh
Copywriter: Theresa Ong
Photography: Allan Ng
Producer: Michelle Tan
Accounts Team: Anthony Wan, Joshua Lee, Jasmine Ng
Production Company: Freelow Productions, Critica, The Republic Studios
Additional credits: Ng Kok Jong, Ellyna Rahim, Pierce Sim, Ng Hwei Yun, Edwyna Yeo