Coopers Mild Ale: Mild Guerilla Campaign
Posted in: UncategorizedAdvertising Agency: kwp!, Adelaide, Australia
Executive Creative Director: Peter Withy
Creative Director: James Rickard
Art Director: Shorona Alander
Copywriter: Greg Aldous
Released: April 2008
Carlsberg Lite: Fitness Centre
Posted in: UncategorizedGuinness: Tipping Point
Posted in: UncategorizedThe new Guinness commercial titled tipping point is about an extraordinary and passionate community coming together to create the world’s most ambitious domino run. Our challenge was to initiate the experience online by creating a campaign that thousands of passionate brand advocates could became immersed in.
We inserted clues into the TV ad, cut it into segments and scattered it across the internet, creating a sequential treasure trail of puzzles for people to follow. The reward for solving each puzzle was the next segment of the commercial, with solid gold dominoes awaiting those who could put it together first.
Tens of thousands rose to the challenge in the first few days, with session lengths running into hours, and even days. A huge community was formed as people joined forces on forums and blogs: trading hints, tips, and stories of lost weekends.
Millions of minutes were spent interacting with the brand, with the winner of the first solid gold domino assembling and launching the film online, two days before it aired on TV.
Unofficial Unofficial Walkthrough: http://juanramon.pbwiki.com/
Advertising Agency: AMV BBDO, London, UK
Jägermeister: Couple
Posted in: UncategorizedNotJägermeister. Rather tame.
keinjägermeister.de
Advertising Agency: Philipp und Keuntje GmbH, Hamburg, Germany
Creative Director: Holger Lindhardt
Art Director: Oliver Brkitsch
Copywriter: Heiko Notter
Photographer: Bisse Bengtsson
Published: April 2008
Jägermeister: Pinkie
Posted in: UncategorizedNotJägermeister. Rather tame.
keinjägermeister.de
Advertising Agency: Philipp und Keuntje GmbH, Hamburg, Germany
Creative Director: Holger Lindhardt
Art Director: Oliver Brkitsch
Copywriter: Heiko Notter
Photographer: Bisse Bengtsson
Published: April 2008
Jägermeister: Glass
Posted in: UncategorizedNotJägermeister. Rather tame.
keinjägermeister.de
Advertising Agency: Philipp und Keuntje GmbH, Hamburg, Germany
Creative Director: Holger Lindhardt
Art Director: Oliver Brkitsch
Copywriter: Heiko Notter
Photographer: Bisse Bengtsson
Published: April 2008
Russian Bear Vodka: Mirror
Posted in: UncategorizedReal men don’t drink and drive.
Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Directors: Kirk Gainsford, Alistair Morgan
Copywriter: Simon Lotze
Art Director / Illustrator: Brian Bainbridge
Photographer: Cameron Watson
Released: April 2008
Russian Bear Vodka: thebear.ru
Posted in: UncategorizedCheck out the microsite: http://thebear.ru/
Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Directors: Kirk Gainsford, Alistair Morgan, Janet Kinghorn
Copywriter: Simon Lotze
Art Director: Brian Bainbridge
Programming: Hello Computer
Published: December 2007
Russian Bear Vodka: April Fool’s
Posted in: UncategorizedAdvertising Agency: Lowe Bull, Cape Town, South Africa
Creative Directors: Kirk Gainsford, Alistair Morgan
Copywriter: Simon Lotze
Aired: April 2008
Short rationale: April Fool’s Day tactical ad
Corona Beer: Corona Beach
Posted in: UncategorizedCheck out the microsite: http://www.thecoronabeach.com/
Newcastle Brown Ale: Blowfish
Posted in: UncategorizedSmooth like no other.
Advertising Agency: Vitro, San Diego, USA
Executive Creative Director/Partner: John Vitro
Creative Director: KT Thayer
Group Head / Art Director: Don Stephenson
Group Head / Copywriter: Elliot Allen
Photographer: Steve Bronstein
Group Account Director: Tom Carroll
Account Executive: Whitney Milne
Newcastle Brown Ale: Waitress
Posted in: UncategorizedSmooth like no other.
Advertising Agency: Vitro, San Diego, USA
Executive Creative Director/Partner: John Vitro
Creative Director: KT Thayer
Group Head / Art Director: Don Stephenson
Group Head / Copywriter: Elliot Allen
Photographer: Steve Bronstein
Group Account Director: Tom Carroll
Account Executive: Whitney Milne
Newcastle Brown Ale: Cactus
Posted in: UncategorizedSmooth like no other.
Advertising Agency: Vitro, San Diego, USA
Executive Creative Director/Partner: John Vitro
Creative Director: KT Thayer
Group Head / Art Director: Don Stephenson
Group Head / Copywriter: Elliot Allen
Photographer: Steve Bronstein
Group Account Director: Tom Carroll
Account Executive: Whitney Milne