Imperial Beer: Egg

Imperial Beer: Egg

Don’t drink and drive.
Imperial Beer

Advertising Agency: Giovanni + DraftFcb São Paulo, Brazil

Coopers Mild Ale: Mild Guerilla Campaign

Coopers Mild Ale: Mild Guerilla Campaign

Advertising Agency: kwp!, Adelaide, Australia
Executive Creative Director: Peter Withy
Creative Director: James Rickard
Art Director: Shorona Alander
Copywriter: Greg Aldous
Released: April 2008

Carlsberg Lite: Fitness Centre

Carlsberg Lite: Fitness Centre

Advertising Agency: Saatchi & Saatchi, Simko, Switzerland
Art Director: Lisa Crudginton
Copywriter: Fred Bry
Agency Producer: Stuart Speechly
Director: David Denneen
Prod. Co.: Filmgraphics Productions

Guinness: Tipping Point

Guinness: Tipping Point

The new Guinness commercial titled tipping point is about an extraordinary and passionate community coming together to create the world’s most ambitious domino run. Our challenge was to initiate the experience online by creating a campaign that thousands of passionate brand advocates could became immersed in.

We inserted clues into the TV ad, cut it into segments and scattered it across the internet, creating a sequential treasure trail of puzzles for people to follow. The reward for solving each puzzle was the next segment of the commercial, with solid gold dominoes awaiting those who could put it together first.

Tens of thousands rose to the challenge in the first few days, with session lengths running into hours, and even days. A huge community was formed as people joined forces on forums and blogs: trading hints, tips, and stories of lost weekends.

Millions of minutes were spent interacting with the brand, with the winner of the first solid gold domino assembling and launching the film online, two days before it aired on TV.

Unofficial Unofficial Walkthrough: http://juanramon.pbwiki.com/

Advertising Agency: AMV BBDO, London, UK

Jägermeister: Couple

Jägermeister: Couple

NotJägermeister. Rather tame.
keinjägermeister.de

Advertising Agency: Philipp und Keuntje GmbH, Hamburg, Germany
Creative Director: Holger Lindhardt
Art Director: Oliver Brkitsch
Copywriter: Heiko Notter
Photographer: Bisse Bengtsson
Published: April 2008

Jägermeister: Pinkie

Jägermeister: Pinkie

NotJägermeister. Rather tame.
keinjägermeister.de

Advertising Agency: Philipp und Keuntje GmbH, Hamburg, Germany
Creative Director: Holger Lindhardt
Art Director: Oliver Brkitsch
Copywriter: Heiko Notter
Photographer: Bisse Bengtsson
Published: April 2008

Jägermeister: Glass

Jägermeister: Glass

NotJägermeister. Rather tame.
keinjägermeister.de

Advertising Agency: Philipp und Keuntje GmbH, Hamburg, Germany
Creative Director: Holger Lindhardt
Art Director: Oliver Brkitsch
Copywriter: Heiko Notter
Photographer: Bisse Bengtsson
Published: April 2008

Russian Bear Vodka: Mirror

Russian Bear Vodka: Mirror

Real men don’t drink and drive.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Directors: Kirk Gainsford, Alistair Morgan
Copywriter: Simon Lotze
Art Director / Illustrator: Brian Bainbridge
Photographer: Cameron Watson
Released: April 2008

Russian Bear Vodka: thebear.ru

Russian Bear Vodka: thebear.ru

Check out the microsite: http://thebear.ru/

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Directors: Kirk Gainsford, Alistair Morgan, Janet Kinghorn
Copywriter: Simon Lotze
Art Director: Brian Bainbridge
Programming: Hello Computer
Published: December 2007

Russian Bear Vodka: April Fool’s

Russian Bear Vodka: April Fool's

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Directors: Kirk Gainsford, Alistair Morgan
Copywriter: Simon Lotze
Aired: April 2008
Short rationale: April Fool’s Day tactical ad

Corona Beer: Sandbar

Corona Beer: Sandbar

Corona Beer: Nude beach

Corona Beer: Nude beach

Corona Beer: Greedy

Corona Beer: Greedy

Corona Beer: Deserted island

Corona Beer: Deserted island

Corona Beer: Casting call

Corona Beer: Casting call

Corona Beer: Buenas noches

Corona Beer: Buenas noches

Corona Beer: Corona Beach

Corona Beer: Corona Beach

Check out the microsite: http://www.thecoronabeach.com/

Newcastle Brown Ale: Blowfish

Newcastle Brown Ale: Blowfish

Smooth like no other.

Advertising Agency: Vitro, San Diego, USA
Executive Creative Director/Partner: John Vitro
Creative Director: KT Thayer
Group Head / Art Director: Don Stephenson
Group Head / Copywriter: Elliot Allen
Photographer: Steve Bronstein
Group Account Director: Tom Carroll
Account Executive: Whitney Milne

Newcastle Brown Ale: Waitress

Newcastle Brown Ale: Waitress

Smooth like no other.

Advertising Agency: Vitro, San Diego, USA
Executive Creative Director/Partner: John Vitro
Creative Director: KT Thayer
Group Head / Art Director: Don Stephenson
Group Head / Copywriter: Elliot Allen
Photographer: Steve Bronstein
Group Account Director: Tom Carroll
Account Executive: Whitney Milne

Newcastle Brown Ale: Cactus

Newcastle Brown Ale: Cactus

Smooth like no other.

Advertising Agency: Vitro, San Diego, USA
Executive Creative Director/Partner: John Vitro
Creative Director: KT Thayer
Group Head / Art Director: Don Stephenson
Group Head / Copywriter: Elliot Allen
Photographer: Steve Bronstein
Group Account Director: Tom Carroll
Account Executive: Whitney Milne