Hasta La Creative!

JetBlue and its ad agency, Mullen, celebrated April Fools' Day with a payout instead of a prank. For the "April's No Fool" promotion, the airline actually offered to refund the entire fare (as a JetBlue credit) of anyone named April who happened to fly JetBlue on April 1. The carrier quoted its very own April—director of media relations April Dinwoodie—in the announcement. "April 1 isn't always fun and games for everyone," she said. "For many of us, it represents an annual tradition of mockery. We're thrilled to take a moment and do something for those customers that might not look forward to starting their month with a day of teasing." Poor Dinwoodie's life of teasing wasn't for naught, as it delivered a fun insight that drove this neat little promotion, causing excitement for Aprils all over Facebook. And yes, they really, actually, truly did give the money back.

Check out 42 other branded April Fools' efforts here.

Antes de iniciar qualquer vôo, vem aquele enfadonho vídeo com instruções de segurança. Mas quantos, entre centenas de passageiros, realmente prestam atenção?

A Air New Zealand já ganhou o prêmio de melhor produção nesse sentido quando aproveitou “O Hobbit”, mas isso não quer dizer que todas as outras companhias aéreas também não possam ser criativas.

A Delta Airlines deu a missão para a Wieden & Kennedy, que criou diversas versões do vídeo de instruções de segurança com sacadinhas e momentos divertidos mostrados com bastante sutileza. Conta também com a aparição da “aeromoça”que ficou famosa no filme anterior, de 2008.

A intenção da Delta, além de entreter ao mesmo tempo que informa, é não repetir sempre o mesmo material, distribuindo as diferentes versões de maneira modular em seus vôos. Aqui estão dois exemplos – um acima e outro abaixo – divulgados no YouTube pela empresa.

Post originalmente publicado no Brainstorm #9
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It is a moniker but it is something relevant to their whole intent. Virgin America is flapping its wings and titling it the Flydealism campaign to help reinvent the domestic airline experience and ban mediocrity from the skies. The campaign was created by Virgin America’s advertising agency-of-record, the San Francisco-based Eleven Inc.

The Flydealism campaign has a rolling launch, starting with print ads and Web banners, followed in mid-March by bus shelters, out of home (OOH) and wild postings. In late April, the campaign will include image-driven print and OOH. The campaign is multilayered, with brand-oriented outdoor and direct online. The iconic Virgin America flag is a central element in the work, used both as a visual rallying cry and a creative signal to communicate special offers and deals to guests. The flag will be used in creative elements and in station marketing efforts.

Virgin America offers low fare flights that appeal to today’s tech-savvy business and leisure travelers. The airline offers power outlets and touch-screen Red(TM) entertainment platforms at every seat. The Red system allows guests to control their own in-flight experience, with a touch-screen food menu, live TV, movies, seat-to-seat chat, a play-list of thousands of MP3s, videogames and more. Already launched on 13 aircraft, by the second quarter of 2009, the carrier will be the first U.S. airline to offer in-flight Internet on every flight.

(Source) Press