The Flydealism Campaign of Virgin America Airlines
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It is a moniker but it is something relevant to their whole intent. Virgin America is flapping its wings and titling it the Flydealism campaign to help reinvent the domestic airline experience and ban mediocrity from the skies. The campaign was created by Virgin America’s advertising agency-of-record, the San Francisco-based Eleven Inc.
The Flydealism campaign has a rolling launch, starting with print ads and Web banners, followed in mid-March by bus shelters, out of home (OOH) and wild postings. In late April, the campaign will include image-driven print and OOH. The campaign is multilayered, with brand-oriented outdoor and direct online. The iconic Virgin America flag is a central element in the work, used both as a visual rallying cry and a creative signal to communicate special offers and deals to guests. The flag will be used in creative elements and in station marketing efforts.
Virgin America offers low fare flights that appeal to today’s tech-savvy business and leisure travelers. The airline offers power outlets and touch-screen Red(TM) entertainment platforms at every seat. The Red system allows guests to control their own in-flight experience, with a touch-screen food menu, live TV, movies, seat-to-seat chat, a play-list of thousands of MP3s, videogames and more. Already launched on 13 aircraft, by the second quarter of 2009, the carrier will be the first U.S. airline to offer in-flight Internet on every flight.
(Source) Press
