Hasta La Creative!

Democratic senators have introduced legislation today that will require major airlines to offer “full cash” refunds for all tickets canceled during the Covid-19 pandemic. While it’s unclear how far the partisan bill will get, the legislation was spearheaded by Sens. Edward Markey, D-Mass., former presidential candidate Elizabeth Warren, D-Mass., Richard Blumenthal, D-Conn., Chris Murphy, D-Conn.,…

Even though practically no one is flying, starting May 4 all passengers aboard any JetBlue flight will be required to wear a face covering. The airline made the announcement Monday evening, taking so far the biggest step so far by any airline toward ensuring customer safety during the Covid-19 outbreak. There was no timeline for…

With so many domestic and international travel restrictions in place, not many airlines are advertising right now. In fact, travel advertising spend dropped 90% in March, without much light at the end of the tunnel. Instead, airlines have turned to their own social channels for brand messaging, reminding their loyalty program members–and potential customers–how clean…

Most major U.S. airlines including Delta, American, Southwest and United have agreed to the terms of the more than $2 trillion stimulus package passed by Congress two weeks ago, Treasury Secretary Steven Mnuchin announced today. In a statement, Mnuchin said: “We welcome the news that a number of major airlines intend to participate in the…

As companies struggle with how to change their messaging or opt to cancel media buys outright during the coronavirus crisis, some are donating their planned ads to help organizations involved in relief efforts. United Airlines–which has had to cut domestic capacity by 52% since the crisis began–is donating the media space purchased for its spring…

While the C-suites of America’s top airlines are asking the U.S. government for what could amount to more than $50 billion in financial aid, many CEOs are giving up their salaries in a show of solidarity for the critical times we are all living in. In a letter to their employees, United Airlines CEO Oscar…

In the midst of the coronavirus outbreak, with more than 500 confirmed cases in the United States and climbing, the C-suites of America’s airlines want travelers to know their planes are sanitized and ready to fly. Over the past week, almost every major airline has sent a letter to ticketed travelers and members of their…

When Swedish environmental advocate Greta Thunberg first stepped onto American soil in late August after more than two weeks of travel, it wasn’t on the carpeted floor of an airport. It was on the wooden dock of a marina in Lower Manhattan. Thunberg had sailed for 15 days from the U.K., pointedly choosing to travel…

The future of the beleaguered Boeing 737 Max 8 is once again in jeopardy. The airplane manufacturer announced today it will halt production of the plane that has crashed twice since 2018. The Wall Street Journal reported Sunday night that the manufacturer was deciding whether to suspend or curb production of the plane that’s been…

The union for one of Boeing’s biggest customers, Southwest Airlines, publicly rebuked the airline manufacturer only three days after announcing a timeline for the return of its grounded 737 Max 8 plane. In a letter to members, Southwest Airlines Pilots Association president Jon Weaks wrote, “The combination of arrogance, ignorance and greed should and will…