Mar
17
Campaign Spotlight: American Airlines Focuses on the Glory Days of Flying
Posted in: UncategorizedThe company is highlighting its transcontinental service and the glamorous celebrities who have flown with it.
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Jan
31
In the Event of an Air Emergency, Remember What Alf Said
Posted in: UncategorizedYou’ve heard it all before, so airlines are enlivening their in-flight safety videos, while bringing buzz to their brands.
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Nov
22
F.C.C. to Weigh Allowing Cellphone Use on Flights
Posted in: UncategorizedThe Federal Communications Commission’s plan is already opposed by many passengers and by flight attendants, although some airlines in Asia and Europe already offer cell service.
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Sep
20
Advertising: Old Slogan Returns as United Asserts It Is Customer-Focused
Posted in: UncategorizedUnited has resurrected its “fly the friendly skies” tagline.
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Jul
22
Advertising: A Cook-Off Among Chefs to Join Delta’s Kitchen
Posted in: UncategorizedThe contest, the Cabin Pressure Cook-Off, will feature four chefs cited by Food & Wine as “best new chefs.”
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Apr
30
Travelers Increasingly Demand High-Quality Wi-Fi
Posted in: UncategorizedMobile devices grow more powerful by the day, and hotels, airports and airlines are struggling to keep up with customer demand for high-quality Wi-Fi service.
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Mar
19
Media Decoder Blog: Southwest Broadens Approach in New Campaign
Posted in: UncategorizedIn an initiative to begin on Tuesday, Southwest Airlines is replacing its longtime humorous advertising approach with a smoother, more polished tack.
Mar
18
Air New Zealand Joins Effort to Enliven Safety Videos
Posted in: UncategorizedA British adventurer runs, crawls and rappels in Air New Zealand’s latest instruction video, one of a growing number of innovative efforts designed to get passengers to pay attention.
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