How do you get bored kids in dead-end McJobs to want to be part of something bigger than their present-day circumstances? For decades, military service has been framed as a way out and a way up. For kids who are not looking at college, the military offers training, pay, shelter, a sense of belonging and […]
The post Escapist Fantasy or Effective Recruitment Advertising? appeared first on Adpulp.
Crispin Porter & Bogusky isn’t like other ad agencies. They’re notably better. When the agency introduces a new website to showcase its best thinking and attract the best clients and best talent, it’s worth clicking around to see how the Boulder-powered creatives frame things. Artfully, is the answer. At the same time, there’s a clear […]
The post Make It Crisp, Keep It Crisp appeared first on Adpulp.
When you’re a Friend of Adpulp (FoA), you get special recognition from time to time. Matt Ingwalson is a FoA. He’s also the new vice president of creative strategy at Heinrich Marketing, a Denver-based marketing agency. Ingwalson joins Heinrich following 18-years on the job at Vladimir Jones, IMM and KarshHagan. He worked as creative director […]
The post Matt Ingwalson Joins Heinrich Marketing as Vice President of Creative Strategy appeared first on Adpulp.
One problem that many consumer promotions suffer from is believability. People don’t believe they will ever win the prize that’s being dangled before them. Like winning the lottery, the odds are against it. One way to combat this is to make the promotion even more unbelievable. JetBlue and MullenLowe have managed to do this with […]
The post This Christmas Eve, JetBlue and MullenLowe Are Wrapping Five Live appeared first on Adpulp.
Do you need new shoes? It’s okay if you do. No one we know wants to check your closet for Imelda-like tendencies. Let them eat cake and buy shoes. Let them eat cake, knit an afghan and buy shoes. Let them eat cake, knit an afghan, buy shoes and anticipate the delivery of the Zappos […]
The post Shoe Fetish? Zappos Is On Your Side appeared first on Adpulp.
If you’ve ever been to Canada you may have dined at a Tim Horton’s. The quick-serve restaurant is one of the largest in North America. This holiday season, the brand brings Canadian values to life through its iconic True Stories campaign, inspired by the lives of Canadians across the country. Chosen from almost 18,000 stories […]
The post From Canada With Love: A Little Generosity Goes A Long Way appeared first on Adpulp.
In its new rebranding campaign for jewelry retailer, Jared, McKinney created something that celebrates devotion in all its forms. The campaign that celebrates love and devotion in a world where people of all backgrounds “Dare To Be Devoted.” The fully integrated campaign is the first by McKinney for Jared since their partnership began earlier this […]
The post Jared Jewelers Dares You To Be Devoted appeared first on Adpulp.
Is there any product more American than denim? Denim is made from cotton, a domestic crop across the South. And denim is worn by blue-collar workers, tech workers and rock stars from coast-to-coast. If Americans have a uniform, it’s made from denim. But which cut and which brand is the right one for you? Levi’s, […]
The post When You’re Authentically Cowboy, Hipsters Eat You Up appeared first on Adpulp.
The great majority of ad agency websites suck. The sites tend to be little more than digital brochures and chest-beating exercises. Agency sites are also focused on past accomplishments, which is odd considering that the buyers of ad agency services want future successes. Thankfully, PAM Advertising in Zurich, Switzerland doesn’t play by other people’s rules. […]
The post Call PAM Today, After You Pre-Qualify Via the Agency’s Self-Assessment Tool appeared first on Adpulp.
Did you know that one in five people living in the U.S. experience some form of mental illness? For people working in creative professions, the number is even higher. Yet, 63% don’t get the support or help they need. Primarily due to the stigma associated with it. To shed light on this jarring statistic and […]
The post David&Goliath Helps To De-Stigmatize Mental Illness, Provides Staff A Mental Health Day appeared first on Adpulp.
Weekend one of Austin City Limits Music Festival is complete. With 80,000 music fans a day coming and going from Zilker Park, experienced festers find alternatives to driving. For brands active in the ride-sharing space, ACL Fest is an incredible platform, and what better way to provide an opportunity to local Austin musicians who drive […]
The post Brand Experience in the Wild: Uber’s “Radio Live” Stage at ACL Fest appeared first on Adpulp.
Way too many Americans are bummed out, right now. The federal government is the worst soap opera ever invented. Women are reliving their traumas in public and men are in hiding. If you are black or brown, you could be in danger from the police or your fellow citizens, for no good reason. We’ve left […]
The post Aruba Is One Happy Island appeared first on Adpulp.
When was the last time you put your device down and asked your children to go outside and play? Did you know that 79 percent of kids wish they could experience more outdoor adventures, yet only 59 percent of parents report regularly or occasionally visiting a forest or park with their family? Being outdoors is […]
The post Discover the Unsearchable In A National Forest or Grassland appeared first on Adpulp.
Did you know that nearly 314 species are on the brink of extinction today? This is not the centennial celebration that fans of biodiversity and the 100-year old Migratory Bird Act wanted. When Looney Advertising in Montclair, New Jersey learned that more than half of the birds in North America are at serious risk due […]
The post Birds Are Way Cool—Let’s Save Them appeared first on Adpulp.
Wexley School for Girls and Creature are out of business. Wong Doody just sold to foreign investors. Meanwhile, Seattle agency, Copacino+Fujikado is going strong at 20, and raising glasses in celebration. The agency with a large wine client is also sending glassware to their friends, so we can all raise a glass. When your agency […]
The post Copacino+Fujikado Is 20 appeared first on Adpulp.
Donald Trump is the first U.S. president without a companion animal in 130 years. The last was Andrew Johnson. He was impeached. In a new campaign created by the community, PETA urges President Trump to adopt and feel the adoration of a loyal dog. It’s a simple act that could save one dog and the […]
The post Beautiful Posters for Puppies appeared first on Adpulp.
Spotify was named Ad Age’s “In-House Agency of the Year” in February. Once upon a time, no one paid attention to in-house agencies. Today, the designation is a real honor. Let’s take a look at some of Spotify’s creative output… The brand turned popular playlist RapCaviar into a sub-brand “that could meaningfully connect with artists […]
The post Spotify’s In-House Creative Team Is Raising The High-Bar appeared first on Adpulp.
“What a life I lead in the summer What a life I lead in the spring What a life I lead when the wind, it breathes What a life I lead in the spring…” Colle McVoy in Minneapolis helped Jackson Hole Travel & Tourism Board express its seasonality. Many tourists visit the area during the […]
The post “Stay Wild” In Jackson Hole appeared first on Adpulp.
Townhouse, the production unit of Grey that officially launched in late 2016, went through a round of layoffs this week; around ten employees were affected.
A Grey representative confirmed that the company had parted with a small number of employees, but declined to elaborate further. Our sources claim that the move is in keeping with budget cuts by unspecified clients.
Townhouse first appeared on our radar in early 2016 when the Screen Actors Guild’s issued a complaint alleging that Grey cast non-union actors in its ads and used “Townhouse 23,” as it was then known, to get around the conditions in SAG-AFTRA Commercials Contracts.
The entity continued handling work, with WPP later naming Kristen Martini as Townhouse’s first CEO in November of 2016, with president Bennett McCarroll reporting to her. (In keeping with our spies, he resigned less than a year later to accept a job as co-director of video production at, you guessed it, Apple.)
At the time of Martini’s appointment, WPP explained that Townhouse would offer additional client services in addition to production, while primarily servicing Grey accounts such as P&G. Townhouse has about 200 employees.
The news comes at a time when clients are increasingly moving production duties in-house while agencies try to offer their own such services in the interest of keeping a greater share of the work. Unilever claimed to have save 30% on production costs in 2017 by doing just that, but the matter of whether they really did that, or whether they still relied heavily on WPP for work in that capacity, depends on who you ask.
Patrick Coffee contributed reporting to this story.
JWT is parting ways with worldwide chief creative officer Matt Eastwood, who is leaving to pursue an unspecified venture, and eliminating the worldwide CCO role at the agency, Adweek reported. Eastwood joined JWT in that role from DDB New York back in 2014.
JWT worldwide CEO Tamara Ingram made the announcement in an internal memo today, which we’ve included below.
Everyone,
I’m writing to share the news that Matt Eastwood, Worldwide Chief Creative Officer, has exited J. Walter Thompson to pursue a new adventure. We thank him for his contributions and wish him continued success in his future endeavors.
We are reimagining the future of the agency. This is a structural decision that will allow us to be more agile, leverage our collective global bench strength and encourage the burgeoning diverse ‘maker culture’ growing within J. Walter Thompson. As such, we have no plans to replace the role.
Creativity remains at the very core of our business, but today it is an even more collaborative process. It is borderless. It is broadly focused. We are increasingly relying on the people who are closest to making and creating the work. And, we are re-imagining the future of how this shift will be reflected within our organization and our leadership structure.
The Worldwide Creative Council will evolve to better reflect the needs of the agency. It will continue to be a pivotal part of our organization internally, and set standards and practices for how we improve the quality of our work. And, there will be a fluid roster of talented individuals with myriad skill sets.
Additional strategic changes will include the use of technology to evaluate creative concepts at a much earlier stage. This will allow us to be iterative in real time and to ensure we are evolving our work to be stronger, more innovative and have a greater impact on our clients’ business.
I am committed to protecting, supporting and developing the creative community and culture within JWT. I am looking forward to sharing more specific information soon. For now, it’s business as usual and we will keep the trains running as we head into Cannes.
Tam
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