Big Ideas is ADWEEK’s series in which we talk to the industry’s top creative minds. If Amy Ferguson, partner and chief creative officer of Special New York, had a mantra for her creative style, it might be: “responsibly unhinged.” Ferguson jokingly coined the phrase when talking about her ambitions for the agency: creating work that…
Publicis Groupe has acquired Brazil-based influencer and content agency BR Media for an undisclosed sum. The purchase gives the French holding group a stronger foothold in the Latin American (LATAM) market, which delivered double-digit growth for Publicis Groupe in 2024. Founded in 2012, BR Media Group counts more than 500 brands among its clients, including…
Ari Weiss, a decorated ad industry veteran with a reputation for breakthrough creative ideas, has died after a lengthy battle with cancer. He was 46. Weiss–whose CV includes storied agencies such as BBH, DDB, Wieden+Kennedy, and Goodby, Silverstein & Partners–was the founder and creative chairman of independent agency Quality Experience. Previously, he served at DDB…
President Donald Trump signed an executive order Thursday under which the U.S. would increase tariffs to match those that other countries charge on imports, the Associated Press reported. “I’ve decided for purposes of fairness that I will charge a reciprocal tariff,” Trump said at the proclamation signing in the Oval Office, as reported by the…
The Goodyear Tire & Rubber Company is consolidating its global integrated account with Publicis Groupe as agency of record. Goodyear will be serviced by a bespoke Power of One solution, called “P1T Crew,” with BBH USA leading creative. Publicis declined to disclose which other agencies are involved. Colle McVoy had been Goodyear’s media and creative…
The marketing and media agency North & Warren acquired the experiential agency Interluxe on Thursday, creating a combined firm designed to serve the marketing needs of luxury brands, co-chief executive Nick Van Sicklen told ADWEEK. North & Warren financed the acquisition with an unspecified amount of investment from the private equity firm Mountaingate, which closed…
If you walked into a museum, you could probably identify a number of artworks from across the room. You don’t need to be an expert to spot a Picasso. In the same way, even if you’re not a car aficionado, I bet you’d recognize the Volkswagen “Think Small” advertisement. I’d argue it’s the most well-known…
Interpublic Group (IPG), which is preparing for a takeover by rival Omnicom Group later this year, reported its full year and Q4 2024 earnings on Wednesday (Feb. 12). The numbers $9.2 billion – IPG’s 2024 net revenue, with organic growth of 0.2%. $2.4 billion – IPG’s Q4 net revenue, an organic decrease of 1.8%. 1%…
Grey New York has named former BBH USA president Agnes Fischer as its new CEO. Fischer will be tasked with overseeing Grey’s flagship U.S. agency along with chief creative officer Thiago Cruz, who has been there since 2022, and chief strategy officer RG Logan, who came on board last November. The three-person leadership team at…
The numbers $4.3 billion — Omnicom Group’s 2024 revenue, an increase of 5.2% year-over-year. Growth was led by media and advertising across all geographies, particularly in the U.S. $15.7 billion — Omnicom’s Q4 revenues, up 5.2% organically year-over-year. 3.5% – 4.5% — Omnicom’s forecasted organic revenue growth for 2025, down from the 5.2% growth it…
Brands are under pressure to produce more relevant content, faster, across more platforms. To meet that demand, Dentsu and Adobe are rolling out Adobe GenStudio Dentsu+, an AI tool designed to help brands scale content production without ballooning costs. Launched last year, GenStudio integrates applications from Adobe Experience Cloud, Adobe Creative Cloud, and Firefly’s AI…
Stagwell media agency Assembly has named Jill Kelly as its North America chief executive officer (CEO), effective Feb. 3. She succeeds longtime CEO Valerie Davis, who is leaving the agency after 15 years to take a pause in her career. Kelly will be based in New York and report to Assembly’s global CEO Rick Acampora….
Digital media company Hearst, home to editorial titles including Esquire, Cosmopolitan, and Country Living, named the marketing agency PMG as its agency of record on Tuesday. According to David Carey, its senior vice president of public affairs and communications, it is the first time in at least 15 years that the company has awarded its…
Food company Welch’s is conducting an agency review for its portfolio of sparkling juices, ADWEEK has learned. The brand confirmed that it is handling the review internally, and declined to disclose the agencies that are pitching. The review marks a shift in Welch’s agency strategy, as it moves away from working with a single agency…
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Michael Kassan, founder and CEO of 3C Ventures. In this conversation, recorded at CES 2025, they discuss the evolution of CES’s C Space, the impact of AI on marketing, the changing agency landscape, and the evolving role of CMOs. Michael shares…
DDB has appointed a new leadership team in North America to further integrate its agencies DDB Chicago, adam&eveDDB, and Alma. Caroline Winterton, former chief executive (CEO) of adam&eveDDB U.S., has been promoted to DDB’s North America CEO-a role left vacant since Justin Thomas-Copeland departed in 2023. Winterton will oversee adam&eveDDB and DDB Chicago, after the…
Swedish-founded creative agency Forsman & Bodenfors (F&B) has appointed Justine Armour as its global chief creative officer (CCO). Armour joins F&B from independent New York agency FIG, where she has served as partner and CCO since July 2023. Before that, Armour was CCO at Grey New York, leading winning pitches for accounts like Las Vegas…
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones….
Independent agency Known is the latest shop to find opportunity in a fragmented and murky media landscape. The agency revealed exclusively to ADWEEK that over the past year and a half, it has been quietly growing a new service it bills as a Media Opportunity Analysis (MOA), which helps clients identify waste, overspending, and other…
The future of marketing lies at the crossroads of culture and commerce, where brands must seamlessly integrate into the entertainment world to stay relevant. In this episode of The Speed of Culture podcast, Matt Britton speaks with Julian Jacobs, co-head of entertainment marketing at United Talent Agency and head of UTA NY. Julian shares insights…
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