Hasta La Creative!

 
Beautiful…
 
Adobe Cards

Tonight, is a big, big night for brands.  Star brands, studio brands and marketer brands all mix on the red carpet. We can count on the Nicholson brand doing well tonight. It’s a tradition to cut to him grinning in the audience. His smile is as iconic as the Clydesdales. But what about the marketers that are making their big bet with this event instead of the hyper-hyped Super Bowl?  Follow a live chat with the pundits on Adfreak’s new OscarFreak. If you are so moved, leave your opinions on the winners and losers here or as an audio comment. We’ll update this post with our own opinion in the morning. In the meantime, we already know what Judd Apatow thinks of the whole thing.

I came across a very cool trailer for FIFA3, which then lead me to a superb website that allows you to see and learn all the cool moves from the clip. I’m totally stunned. This really is amazing and the promo site must have cost a truckload of money because it looks very slick! Check this out:

Video: FIFA3 Street

Click the image to go to the site:

It must be the child within me that admires these supernatural skills and probably the long forgotten dream to run around with 21 other morons on a football field, chasing a round leather rabbit, but somewhere… I’ve always wanted to be a super pro footballer. Just like almost every sane man, I think. The thing is, I dug up my soccer ball again and actually started to try out the moves to make me feel better. And it helps.

Will Ferrell + Old Spice + Semi-Pro Co-brand + user participation = pretty fuckin’ awesome. Check it. You really gotta hand it Old Spice and WK. This is one helluva brand renovation that’s underway. Irrelevant and cheesy to irreverent and, gulp, potentially cool. One can almost drop Old Spice in the shopping cart without shame.

Whenever you’re in Orlando, chances are you’ll see a car like this driving around. All I can say is, even though I’ve been in Orlando and went out for dinner quite a few times, there’s only one place I remember where you can eat ‘the best lobsters in town’… I wonder why that is.

Great stunt for the Boston Lobster Feast!

A click leads you here to play a surprisingly engaging and difficult advergame.

And yeah, I added Alka-Seltzer to today’s shopping list. Well played, Speedy. Well played.

I remember that whenever I had to do some ‘casual seeding’ for a promo video for an agency, I had a document with all the usernames and passwords of the sites I would dump the file to. It would take me up to a day to drill down that list, surf to the site and log in, upload the video, wait for the encoding and then bookmark the url of the clip to track the number of views afterwards. I know seeding promotonial clips has taken a downfall a bit, since not all communities are that keen on ‘being abused’ by ‘yet another agency that wants to score’ with a clip in the hopes it goes viral. So. Here is a solution that can make some people very pissed, but at the same time would come in very handy for an agency to start the seeding and save a lot of time.
In comes Hey!Spread…

First thing to do the ‘undercover work’ is to have some sleeping accounts. Just go to the sites listed below and register for an account. You better start making those on beforehand, even when you don’t have a clip to seed. You can put some ‘general’ funny clips on the account and pretend to be a regular user. It’s good to have a history on a site. The longer the better. It’s good to have some activity on that account as well, it will add up to your credibility. Write down all the usernames and passwords and then head over to the Hey!Spread website.

With a simple login, you get access to their service, name your movie, tag it and start the uploading. Hey!Spread will upload your movie to:

• Sclipo
• Sumo
• Sevenload
• Youtube
• Google
• Dailymotion
• Blip
• Metacafe
• Yahoo
• Facebook
• Myspace
• Vimeo
• Revver
• Veoh
• Vsocial
• Photobucket
• Putfile

All the links above go directly to the registration page of the sites, so in case you don’t have a username/password on that site yet, you don’t have to look for the signup page.

Hey!Spread also allows you to add a watermark to the video file, in case you want to brand it for an official release or something. As soon as you start uploading your file, all you have to do is sit back and relax. The only thing you have to wait for is the processing time of each individual video site. When everything is uploaded, you get the URL to the location of the uploaded clip. Just copy-paste that list, put it in an e-mail or a Word document, and go check the views if you need to harvest the results.

As a bonus, you can use the Hey!Spread API which allows you to propose Hey!Spread in white label as a innovative and addictive feature to your users or clients. Allow them to mass-distribute video content over the best video platforms at any time, but still be the solution provider that came up with this brilliant plan for your customer!

Have fun.

John Sharkey, who defied the idea of England as declining Empire and helped Thatcher in wake of Falkland War, appointed by Nick Clegg.

Mixed sports metaphors, high-top striped socks and an intentionally cheesy payoff. There’s a lot to like here.

And I quote: "…Kids of all sizes love the Tiddy Bear." Nice. Boy, what I wouldn’t have paid to be in the room when the name for this product was actually approved. Of course, the real question is how the VO guy actually got through the session. Do you think the client requested auditions? Or do you think he got the gig, walked into the studio and saw the script for the first time? ‘Cause either way, the stuff on the digital cutting room floor has to be pure gold.

You know, this is a good week to look at some of our favorite guilty-pleasure informercials. Send us your thoughts and we’ll see if we can dig ’em up for ya’.