Footwear and fashion accessories retailer Aldo is building on its successful “Step Into Love” campaign introduced a year ago with a refreshed version for this fall called “Step Into Love, Step Into Next.” And why wouldn’t it? The TikTok dance challenge tied to last year’s campaign garnered more than 5.4 billion views on the social…
As we reimagine the future of work without an office as its center of gravity, we may also want to question why we spend so much time developing and presenting decks. A case can be made that most presentation decks are: Unnecessary. Too long. A celebration of process versus product. A mechanism of management control….
After numerous Covid-19 postponements, the latest James Bond entry No Time To Die is just weeks from release (should the impact of the Delta variant not push back once again) and DHL is getting in on the action–literally–with a campaign that sees one of its drivers make a delivery despite Britain’s greatest secret agent causing…
In a follow-up to its “This Is Our Shot” campaign unveiled in April, Walgreens is once again attempting to convince Americans to get their vaccines in a new integrated brand campaign called “Before You Go There, Start Here.” The pharmacy chain said it is rolling out this latest messaging, which will run through November, just…
Like other divisions of the military, the U.K.’s Royal Navy has long lacked diversity. Its new campaign is its latest attempt to welcome more diverse recruits and position itself as an inclusive organization. The ad, created by Engine Creative, features a young Sikh man called Lt. Raj, a serving Naval officer in the Submariner service….
At first glance, this new series of ads appears to be a typical fashion campaign. But look a little closer and its darker meaning is revealed. Women’s Aid, a British charity that aims to end domestic violence, has subverted fashion advertising tropes to raise awareness of coercive control–a pattern of behaviors used to control, manipulate…
Everyone has a different reaction to a celebrity run-in. Some might try to play it cool, while others might openly gawk or fawn over the star. In this story from British finance company Barclaycard, a restaurant owner seizes upon a chance meeting with British actress Helena Bonham Carter as the perfect opportunity to demonstrate his…
There are few places in the world that are better to visit in the fall, or that have more vibrant downtowns for that matter, than New York. That’s why Manhattan’s Financial District plays the leading role in fashion brand Kate Spade’s fall 2021 campaign, which is set to the tune of Petula Clark’s 1965 hit…
Samsung, Verizon and comedian Hasan Minhaj partner for a campaign that’s a little busy, to say the least. Made in collaboration with Ogilvy New York, the telecommunications teams presents a solution for dreaded FOMO, or Fear of Missing Out, in the form of a Samsung Galaxy Z Fold3. The new campaign, titled “NOMO FOMO,” is…
Dollar General has introduced its first integrated brand campaign under the tagline “Here for what matters,” which encompasses both its corporate story and its mission of serving others. The messaging was created by communications agency BCW Global and its subsidiary creative shop HZ. The 90-second spot follows a mother’s daily journey from when she wakes…
Lowe’s is beginning its countdown today to the unofficial start of the fall season on Labor Day, Sept. 6, with a new campaign under the hashtag “Fall Together.” This latest creative outreach by the home improvement retailer is several fold, including a contest in which customers vie to be paired with a design influencer and…
Summer is nearly over, and the schools are beginning to return across the U.K. which means the need for new school uniforms and clothes after the kids took another stretch during the holidays. Unlike in the U.S. where, according to Deloitte, spend is expected to reach $32.5 billion this year, back to school shopping hasn’t…
At Old Navy, beginning Aug. 20, a woman’s size or shape won’t determine what styles she can shop or how much she’ll will pay. That’s because the value-minded apparel retailer is making all styles available in all sizes, with no difference in the price tag whether the customer is a zero or a 30, an…
The human spirit can be a beautiful thing when it is full of joy and happiness, an insight that Samsung has aimed to explore alongside how technology can empower that feeling in a musical brand film. The manifesto spot, “I’m Open to That” from Wieden+Kennedy Amsterdam, has been produced to communicate the new brand philosophy…
Whiskas, the Mars-owned cat food brand, made an entire playlist of music that is scientifically proven to appeal to cats. The music is part of Whiskas’ new global brand campaign, “Purr More,” which is about making cats happier and–by consequence–pleasing their owners too. National Symphony cellist David Teie, who is known for writing music for…
A platform for non-fungible tokens (NFT), featuring content from singer Akon and creators and producers from entertainment franchises such as Marvel, Batman and Ghostbusters, is to launch and will curate the first digital billboard for NFTs in Time’s Square. Having raised $2.5 million in first-round funding, the ENVOY Network will aim to be a premium…
“We exploded last year,” said online graphic design platform Canva’s chief marketing officer Zach Kitschke from his home in Sydney, Australia where he is stuck indoors on a Friday night amid another lockdown due to a resurgence of Covid-19. But he can’t complain too much, as the pandemic has been a catalyst for the adoption…
The walls of this ad agency more closely resemble an art gallery than a corporate office: decorated with paintings, illustrations, graffiti and even pieces of art hanging from the ceiling. These are the surroundings of LOLA MullenLowe in Madrid, and the source of some of its most prominent artwork is the Unilever-owned ice-cream brand Magnum….
Norwegian international footballer Erling Braut Haaland is being celebrated in his homeland through an advertising spot that features a place where everyone is just like him, while poking fun at the ignorance of the world of Norway. Created for state-funded lottery operator Norsk Tipping (The National Norwegian Betting Company) by creative agency Try in Oslo,…
Dentsu as a group saw a second-quarter rebound in organic revenue of 15% year-on-year, with sales at the Japan Network up by 12% and at Dentsu International by 17% for the period. The group continues towards its target of generating half of Group revenue from customer transformation and technology services. The company, which owns agencies…
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