Creatively, 2021 was a year of mixed signals. Hot off of what initially felt like a turning point in experiential, which saw marketers heavily leaning on digital tools to connect with consumers from a safe distance, the industry wasted little time shifting back toward in-person activations. Then came Covid-19’s delta variant. Then omicron. And amid…
There is a Yiddish proverb: “Better an ounce of luck than a pound of gold.” Well, the American advertising sector may expect both in the years to come as the sports betting sector is expected to grow at speed. With fascination and fandom at an all-time high across properties such as the National Football League,…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Lay’s makes vodka Lay’s but make it Vodka ???????? We partnered with @EastsideDistill to transform our signature, proprietary potatoes into a vodka blend. Very limited quantities. Distilled and bottled by @EastsideDistill. Must be 21+. Please drink…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Cheez-It Invented a Mascot Named Prince Cheddward “The @CheezItBowl can’t get more satisfying.” We beg you, hold our beer cheese. Presenting His Royal Cheezness Prince Cheddward. Don’t miss a moment of the Prince’s game 12/29 on…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: The Brands of Our Time No brand saw a larger increase in purchase consideration throughout 2021 than Paramount+, according to a new report from data intelligence company Morning Consult. Other top brands on the list include…
The Christmas and New Year period is one of the most dangerous times of year for drunk driving collisions. But, problematically, risk perception of drunk driving has fallen among young male drivers over the past year. To combat this issue, the U.K.’s Department for Transport has brought back its long-running Think! road safety campaign with…
It begins as a sweeping love story. During an idyllic summer on a Greek beach, a couple fall in love, with the man passionately declaring, “I want you to be mine. Only mine.” But as time passes and the couple grow closer, the story takes a dark turn as his treatment of her grows increasingly…
2021 has become the deadliest year of violence against transgender people since records began, with 375 trans people murdered globally so far this year (up from 350 in 2020). Transphobia, anti-LGBTQ+ policies and hate crimes are on the rise in countries around the world. More recently, British organization LGB Alliance has called for the T…
For all the anticipation surrounding Christmas, the holiday can also be bad for the planet. With sustainability top of mind for many people this year, Austrian financial services company Erste Groupe tackles climate change head on in its latest Christmas ad. The animated film tells the story of how a father-to-be becomes motivated to act…
As traditional Christmas stories go, Santa Claus is married to Mrs. Claus, who takes care of their house in the North Pole while her husband delivers toys to children around the world. But what if there is no Mrs. Claus, because Santa is actually gay? That is the premise of the latest holiday film from…
The founder of consumer advice website Moneysavingexpert.com, Martin Lewis, is warning the digital advertising industry that it must regulate and reduce scam advertising before consumer trust in ad messages reaches new lows. Lewis, a familiar face on British screens as a consumer expert offering advice on how to save on energy bills and credit card…
There are many factors that go into building the global economy, but it’s no secret that small businesses play a major part in creating prosperity. It is likewise true that recessions hit small businesses the hardest, making it essential to support local economies. As the pandemic has left many SBOs struggling, the 2021 holiday season…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Captain Morgan Has a Solution for Shotface Ever taken a shot and felt that burn that makes you cringe? Captain Morgan wants you to stop pretending to enjoy the scorched-throat sensation and instead enjoy its new…
Michael Roth, who stepped down as chairman and chief executive of Interpublic Group at the start of this year, has announced that he will retire from advertising after serving one year as executive chairman. He led the agency network, which owns the likes of McCann, FCB, Golin, RGA, MullenLowe, Weber Shandwick and many others, for…
The nonprofit organization tasked with standardizing programmatic monetization, Prebid.org, welcomes new board members Linda Payson, vp of product at ad management firm MediaVine, and Stephanie Layser, vp of data, identity and ad tech products and platforms at News Corp. The board now holds 11 members. Layser will serve as publisher task force representative. “It’s been…
If you listen closely to the holiday ads released so far this year, you’ll notice the soundtrack could very well double as a set list for an adult contemporary radio station. Of course, plenty of ads still have orchestral scores or lean on traditional holiday tunes, but many brands–including quite a few retailers–are setting their…
At first the glossy film appears to advertise another new smartphone, with close-up shots of a sleek device and a voiceover boasting its features. But about ten seconds in, the promo takes a dark turn. “You can keep up to date with traffic in your area–and her movements,” the voiceover says. “You won’t need that…
Bumble’s platform overturns dating conventions by requiring women to make the first move on the app. Its latest campaign expands on that premise by challenging many of the traditional expectations around coupling up. The brand’s new ad launches ahead of the holiday season and new year, which tend to be a busy period for dating….
The Covid-19 pandemic exposed and exacerbated the problem of digital poverty–the term referring to those who live without or with minimal access to the internet and digital technology. In the U.K., 1.5 million households are not connected to the internet and 2 million households struggle to afford internet access. U.K. telecom provider O2 is tackling…
Virtual fireplace videos have become an online phenomenon, growing in popularity during the pandemic when many people were stuck at home. A few years ago, Netflix even made a “Fireplace for Your Home” series, with episodes that bring a dose of coziness to people’s living rooms without the hassle of logs or smoke. With fireplace…
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