The Streamers to Watch at the Oscars: Netflix Leads, But Mubi Has Substance [Updated]

Editor’s Note: This post was originally published on Jan. 23, 2025; it has been updated to reflect recent events. It’s Emilia Perez’s world… or at least it was. After years of chasing Oscar’s biggest prize–that elusive Best Picture statue–Netflix found itself back in a dominant position courtesy of its Spanish-language musical from French auteur Jacques…

MSNBC to Remain in New York After SpinCo Spin-Off

Earlier this week, MSNBC announced a programming shakeup of its weekday and weekend schedules set to take effect in April. These on-air changes, which were accompanied by layoffs, come as the network is on the hunt for new office, production, and studio space. Both MSNBC and CNBC are set to separate from the NBCUniversal News…

De volta ao SXSW, Spotify coloca podcasts no centro da programação

sxsw25-spotify

O Spotify confirmou sua presença no South by Southwest (SXSW) 2025 com a tradicional Spotify House, focando sua programação diurna em talentos de podcast e deixando a noite para um “evento e concerto exclusivo” ainda não revelado. Por que importa: A plataforma de streaming continua apostando nos podcasts como “impulsionadores da conversa cultural atual”, posicionando …

Leia De volta ao SXSW, Spotify coloca podcasts no centro da programação na íntegra no B9.

Streaming Ratings, Week of Jan. 27: Second Week at No. 1 for Netflix’s The Night Agent

Netflix’s crime thriller The Night Agent made it two weeks in a row as the most-watched streaming title, taking the honor for the final week of January, according to Nielsen Streaming Content Ratings. The Night Agent had 2.924 billion viewing minutes for Netflix, which had six titles in the top 10, with two having shared…

De volta ao SXSW, Spotify coloca podcasts no centro da programação

sxsw25-spotify

O Spotify confirmou sua presença no South by Southwest (SXSW) 2025 com a tradicional Spotify House, focando sua programação diurna em talentos de podcast e deixando a noite para um “evento e concerto exclusivo” ainda não revelado. Por que importa: A plataforma de streaming continua apostando nos podcasts como “impulsionadores da conversa cultural atual”, posicionando …

Leia De volta ao SXSW, Spotify coloca podcasts no centro da programação na íntegra no B9.

The Oscars Are the Super Bowl For Brands Targeting Women

Katherine Heigl doesn’t mince words, candidly sharing what birthing an 8-pound baby can do to the human body–namely, causing such phenomena as the “coughing-fit panty blitz” and the “giggle dribble.” Heigl, as the spokeswoman for Kimberly-Clark’s Poise brand, addresses the camera directly in a new ad called “Whisper,” in which she does the opposite, with…

De volta ao SXSW, Spotify coloca podcasts no centro da programação

sxsw25-spotify

O Spotify confirmou sua presença no South by Southwest (SXSW) 2025 com a tradicional Spotify House, focando sua programação diurna em talentos de podcast e deixando a noite para um “evento e concerto exclusivo” ainda não revelado. Por que importa: A plataforma de streaming continua apostando nos podcasts como “impulsionadores da conversa cultural atual”, posicionando …

Leia De volta ao SXSW, Spotify coloca podcasts no centro da programação na íntegra no B9.

Jim Parker Adds GM Title to Role as News Director at Allen Media’s Lafayette Stations

Jim Parker has been named vice president and general manager of Allen Media’s Fox and NBC affiliates KADN and KLAF in Lafayette, Louisiana. Parker will continue to work as executive news director for KLAF, a role he’s held since August, 2022. He takes over for Nanatte Lavergne, who is moving on to a new opportunity…

Heinz transforma sachês esquecidos em bandeira de torcida para “Ainda Estou Aqui” no Oscar

heinz-ainda-estou-aqui

A Heinz encontrou uma conexão criativa entre os sachês de ketchup esquecidos nas geladeiras brasileiras e o título do filme “Ainda Estou Aqui”, indicado ao Oscar 2025, transformando-os em símbolos de torcida para a produção nacional. Por que importa: A ação, assinada pela DAVID (nova agência da marca), aproveita um momento de orgulho nacional no …

Leia Heinz transforma sachês esquecidos em bandeira de torcida para “Ainda Estou Aqui” no Oscar na íntegra no B9.

Wednesday, Feb. 26 Cable Evening News Ratings: The Five Regains Top Position in the Demo

Fox News’ The Five returned to the top spot in both total viewers and the Adults 25-54 demo. CNN reclaimed second place in the demo, while viewers apparently left MSNBC Prime in its second day. The ReidOut’s temporary replacement was the lowest-rated show of the evening in the demo and second-lowest in total viewers. 25-54…

Wednesday, Feb. 26 Cable Evening News Ratings: The Five Regains Top Position in the Demo

Fox News’ The Five returned to the top spot in both total viewers and the Adults 25-54 demo. CNN reclaimed second place in the demo, while viewers apparently left MSNBC Prime in its second day. The ReidOut’s temporary replacement was the lowest-rated show of the evening in the demo and second-lowest in total viewers. 25-54…

Wednesday, Feb. 26 Cable Evening News Ratings: The Five Regains Top Position in the Demo

Fox News’ The Five returned to the top spot in both total viewers and the Adults 25-54 demo. CNN reclaimed second place in the demo, while viewers apparently left MSNBC Prime in its second day. The ReidOut’s temporary replacement was the lowest-rated show of the evening in the demo and second-lowest in total viewers. 25-54…

Heinz transforma sachês esquecidos em bandeira de torcida para “Ainda Estou Aqui” no Oscar

heinz-ainda-estou-aqui

A Heinz encontrou uma conexão criativa entre os sachês de ketchup esquecidos nas geladeiras brasileiras e o título do filme “Ainda Estou Aqui”, indicado ao Oscar 2025, transformando-os em símbolos de torcida para a produção nacional. Por que importa: A ação, assinada pela DAVID (nova agência da marca), aproveita um momento de orgulho nacional no …

Leia Heinz transforma sachês esquecidos em bandeira de torcida para “Ainda Estou Aqui” no Oscar na íntegra no B9.

Robert Price Leaving KABB and WOAI in San Antonio

Robert Price is leaving San Antonio NBC and Fox affiliate WOAI and KABB after 14 years. “It’s a really bittersweet moment for me. I feel like I got the chance to grow up twice in San Antonio. Once as a child, and then again as a broadcast journalist. I met so many wonderful people along…

Heinz transforma sachês esquecidos em bandeira de torcida para “Ainda Estou Aqui” no Oscar

heinz-ainda-estou-aqui

A Heinz encontrou uma conexão criativa entre os sachês de ketchup esquecidos nas geladeiras brasileiras e o título do filme “Ainda Estou Aqui”, indicado ao Oscar 2025, transformando-os em símbolos de torcida para a produção nacional. Por que importa: A ação, assinada pela DAVID (nova agência da marca), aproveita um momento de orgulho nacional no …

Leia Heinz transforma sachês esquecidos em bandeira de torcida para “Ainda Estou Aqui” no Oscar na íntegra no B9.

Retail Media Can Be Pricey. 4 Experts Break Down When It’s Worth the Cost

Retail media’s quick growth has made it a buzzy topic at nearly every industry conference over the last couple of years, but it’s also faced criticism for what some marketers see as inflated pricing, especially as many retailers struggle to offer the kind of scale, user experience, and measurement capabilities that media buyers want. Emarketer…

Can Elon Musk Bend Marketers to His Will?

During peak pearl-clutching over Elon Musk’s Twitter takeover, the conventional wisdom in the marketing world was that after changing the name, firing 80% of staff, and alienating advertisers, the newly renamed X was on the short road to oblivion. So far, the conventional wisdom has been spectacularly wrong. Not only is Musk on top of…

Can Elon Musk Bend Marketers to His Will?

During peak pearl-clutching over Elon Musk’s Twitter takeover, the conventional wisdom in the marketing world was that after changing the name, firing 80% of staff, and alienating advertisers, the newly renamed X was on the short road to oblivion. So far, the conventional wisdom has been spectacularly wrong. Not only is Musk on top of…

Paramount’s Shari Redstone Wants a Resolution on President Trump Lawsuit Ahead of Skydance Merger

Redstone, who controls Paramount, has been trying to close a merger with the Hollywood studio Skydance. President Trump’s lawsuit against CBS News is complicating matters.

Sinclair Broadens Use of Artificial Intelligence to Make Local News More Accessible

Sinclair said it is “pioneering” the use of artificial intelligence to provide real-time live language translation of local newscasts. In a press release, Sinclair said the first-of-its-kind test is underway in Baltimore at WBFF, San Antonio at KABB, West Palm Beach at WPEC, and Las Vegas at KSNV, allowing viewers to access Spanish language broadcasts…