To make “Horizon,” he put his own money on the line and left “Yellowstone,” the series that revived his career — all with little Hollywood support.
To make “Horizon,” he put his own money on the line and left “Yellowstone,” the series that revived his career — all with little Hollywood support.
Last year, Mastercard chief marketing and communications officer Raja Rajamannar invited the company’s chief financial officer, Sachin Mehra, to co-lead a session with him at the Cannes Lions International Festival of Creativity. It was the first time a CFO spoke on stage in the event’s 70-year history. Rajamannar compared Mehra’s appearance at the festival to…
To make “Horizon,” he put his own money on the line and left “Yellowstone,” the series that revived his career — all with little Hollywood support.
Jess Lanzillo rolls deep with Dungeons & Dragons–and not just with her trusty D20 die. “I kind of backward engineered my way into D&D,” Lanzillo reveals to ADWEEK in her first interview as the new vp of franchise and product for the iconic strategy game, which celebrates its 50th anniversary this year. The Indiana-born gamer…
Last year, Simone Oppenheimer Mandel and Rachel Segall, co-founders of consultancy NBZ Partner, clandestinely began acting as agency search consultants and are now formally launching a new service offering, NBZ Match. The co-founders hope to evaluate a broader variety of agencies than many traditional search consultants and avoid overreliance on well-known shops. NBZ Partner searches…
An Adidas ad that borrows The Beatles’ classic 1968 track, “Hey Jude,” for UEFA Euro 2024 has made a big impact in England, where a new generation has set its sights on winning the soccer tournament. The commercial, created by agency Johannes Leonardo, shows support for the English team and specifically Jude Bellingham, who exemplifies…
On this episode of the Marketing Vanguard podcast, Shake Shack CMO Jay Livingston discusses his unique journey from finance and technology to marketing. Livingston also offers insights into his current role, including the importance of performance marketing and collaborations for driving success at Shake Shack. He’s also candid about the challenges and changes Shake Shack…
The burgeoning national political season isn’t just about campaign promises and competing candidate agendas: It’s about advertising. According to Forrester Research, 82% of B2C marketing executives in the U.S. have concerns about marketing their brands during this year’s presidential election cycle. Advertisers, publishers and platforms will face additional challenges as an even greater deluge of…
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O Festival Internacional de Criatividade de Cannes, conhecido como Cannes Lions, é o principal evento global que reconhece ações de comunicação comercial desenvolvidas para marcas. Ou seja, uma ótima oportunidade para promovermos a primeira edição do Brand Blueprint Awards. Nossos especialistas se reuniram com 13 líderes seniores de marketing de algumas das marcas mais bem-sucedidas …
Leia Cannes Lions 2024: marcas mostram importância de ser significativamente diferente para mais pessoas na íntegra no B9.
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No meio de tantas conversas sobre inteligência artificial (IA) que rolaram no festival, a palestra “Aspirational Intelligence” prendeu a minha atenção ao focar nas aspirações humanas e nas culturas hiperlocais. Nada de papo de robô que faz tudo sozinho, aqui a ideia era entender de verdade o que move a gente. A compreensão profunda dessas …
Leia Cannes Lions 2024: Aspirational Intelligence na íntegra no B9.
One year after Goodby Silverstein & Partners laid off executive creative directors David Suarez and Danny Gonzalez during a company restructuring, the pair has won the Liberty Mutual Insurance account away from GS&P for its new agency, Bandits & Friends. Liberty Mutual confirmed to ADWEEK that Bandits would be the lead partner to its internal…
One year after Goodby Silverstein & Partners laid off executive creative directors David Suarez and Danny Gonzalez during a company restructuring, the pair has won the Liberty Mutual Insurance account away from GS&P for its new agency, Bandits & Friends. Liberty Mutual confirmed to ADWEEK that Bandits would be the lead partner to its internal…
Amid challenges in Hollywood, the Academy of Motion Picture Arts and Sciences renewed its chief executive’s contract a year early.
In case you haven’t heard, society is on the brink of collapse thanks to artificial intelligence. We’ve all seen the doomsday headlines: “AI will steal our jobs,” “AI is ruining our relationships,” “AI will destroy the world” and, my personal favorite, “AI is the end of brands as we know them.” Technology, it seems, has…
Paramount+ is continuing a costly streaming TV trend. What’s happening Today, Paramount+ announced price increases for both Paramount+ with Showtime and the Paramount+ Essential plan, its lowest ad-supported tier. Paramount+ with Showtime will increase by $1 to $12.99/month, and the Paramount+ Essential plan will increase by $2 to $7.99/month for all new subscribers. The new…
This includes 29 fact-checkers. Here’s how we plan to cover the presidential debate.
Yachts have been stripped of their adtech signage, trophies polished and placed proudly in cabinets, ADWEEK House has closed for the season, and (for some) the rose wine headaches have eased off. Cannes Lions is over for another year. Whether you were there or not, you likely noticed the specter of AI looming large over…
One network is in charge of every aspect of the Biden-Trump debate, a major shift from previous years. Tens of millions of viewers are expected to be watching.
Ability AI, a martech startup focused on automating media buying across platforms like Meta and Google, secured $1.1 million in a pre-seed funding round today. The investment was spearheaded by SMRK venture capital, with participation from tech experts from firms like Google, Meta, Deloitte and The Economist. With a current valuation nearing $10 million, Ability…
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