Apr
23
Met Gala 2024: A Guide to the Theme, Hosts and How to Watch
Posted in: UncategorizedWhat’s the dress code, who’s hosting, who’s going and how to watch.
Apr
23
Did Stephanie McCarty Just Say What Other CMOs Are Thinking?
Posted in: UncategorizedStephanie McCarty is chief marketing and communications officer at Taylor Morrison Homes, a home builder based in Scottsdale, Arizona. McCarty is top of mind for a lot of agency leaders at the moment, because she used her LinkedIn page to speak some hard truths about the agency business. When her LinkedIn post went viral, Adweek […]
The post Did Stephanie McCarty Just Say What Other CMOs Are Thinking? appeared first on Adpulp.
Apr
22
Nina Jankowicz Forms New Group to Defend Disinformation Research
Posted in: UncategorizedThe group intends to fight what its leader, Nina Jankowicz, and others have described as a coordinated campaign by conservatives and their allies to undermine researchers who study disinformation.
Apr
22
BBC Speaks to News Weary Consumers in First Global Brand Campaign
Posted in: UncategorizedIn a critical election year, the BBC has launched its first brand campaign outside the U.K. to position itself as a more trusted news source in the U.S. and international markets. “Made to Make You Think” is a milestone in the BBC’s global expansion efforts and debuts in the U.S. following recent investment in North…
Apr
22
After a Greenwashing Ban, Innocent Gets a Fruity Ad Makeover
Posted in: UncategorizedCoca-Cola-owned innocent Drinks has unveiled its major pan-European campaign since 2022, touting the nutritional value of its ingredients with a playful push, “Even More Innocent.” The work follows an 18-month hiatus from big budget ad campaigns, with Innocent using the end of a strategy cycle to regroup and sharpen its proposition. It also comes just…
Apr
22
How Cable News Covered Day 1 of Trump’s Criminal Trial
Posted in: UncategorizedTV networks began the challenging assignment on Monday of covering former President Trump’s trial without the luxury of cameras inside the courtroom.
Apr
22
In Molson’s Feel-Good Summer Campaign, Backyards Are a State of Mind
Posted in: UncategorizedOn a summer’s day, a backyard party is in full swing. But the afternoon takes an unexpected turn when someone pushes down a fence. Luckily the neighbors don’t mind, welcoming the revelers into their yard. Their energy is contagious, and soon fences are collapsing all along the street. The day culminates with one giant party…
Apr
22
The Beef Wars, Episode 1: The Rise of Plant-Based Meats
Posted in: UncategorizedAs rising global temperatures lead to less predictable weather patterns and more natural disasters, wildfires, droughts and floods, many people are looking for ways to shift to lower-carbon lifestyles. A major one, according to climate experts, is related to what we eat. Plant-based meats exploded onto the scene in a new way in 2020, with…
Apr
22
Visualizing Success: Crafting Personal Brands With Video
Posted in: UncategorizedThere are countless videos across many online platforms catering to a wide range of interests. It’s fascinating how certain videos go viral and become widely viewed by millions of people across the globe, but it’s difficult to predict what makes a video successful. Creative company Viral Growth specializes in TikTok and has devised a formula…
Apr
22
FIFA Said to Be Close to TV Deal With Apple for New Tournament
Posted in: UncategorizedThe agreement would give the tech company worldwide rights for a monthlong World Cup-style competition between top teams set to take place next year.
Apr
22
Chief Sustainability Officers Aren’t Marketers, They’re Multi-Hyphenates
Posted in: UncategorizedBetween 2011 and 2019, 414 global companies appointed chief sustainability officers (CSOs), per PwC data. Now a second wave of CSO appointments is making headlines. Since the start of 2023, Lego, Caterpillar, PepsiCo, Autodesk and Delta have all enlisted CSOs to steer them through increasingly tight greenwashing regulations in a world where people expect brands…
Apr
22
VASA-1: nova inteligência artificial da Microsoft pode fazer qualquer um falar qualquer coisa
Posted in: Uncategorizedvar HYVOR_TALK_WEBSITE = 10957;
A Microsoft revelou o modelo de inteligência artificial VASA-1, capaz de criar vídeos hiper-realistas a partir de uma única foto e um arquivo de áudio. Este desenvolvimento, impressionante e preocupante ao mesmo tempo, oferece sincronia de movimentos labiais e expressões faciais detalhadas. ? Potencial de aplicação: Destinada inicialmente para uso em acessibilidade e educação, a …
Leia VASA-1: nova inteligência artificial da Microsoft pode fazer qualquer um falar qualquer coisa na íntegra no B9.
Apr
22
Publishers Reeling From Carbon Emissions ‘Shakedown’
Posted in: UncategorizedPublishers have long had their revenue undercut by blocklists preventing ads from showing up on articles about politics, hard news or other content that makes brands squeamish. Now, some publishers are feeling a new threat: carbon filtering tools and blocklists from firms like Scope3 and Good-Loop that let ad buyers filter the lowest carbon-emitting publishers….
Apr
22
Stella Artois Makes Light of How Often Drinkers Steal Its Glassware
Posted in: UncategorizedStella Artois distributes custom glassware to bars to make pours of the Belgian pilsner more distinctive, but thousands of those chalices go missing every year. Rather than fighting the thefts, the AB InBev brand celebrates them in a playful campaign by agency David New York. “Missing Chalices” shows the branded glassware tucked into a kitchen…
Apr
22
Sustainability Statistics
Posted in: UncategorizedSometimes good numbers alone can tell a great story. Below are six charts featured throughout ADWEEK’s digital package exploring the relationship between marketing and sustainability. In 2018, just under half of all S&P 500 companies mentioned “climate change” as a possible risk or regulatory hurdle in their financial filings. In 2023, more than nine in…
Apr
22
Sustainability Statistics
Posted in: UncategorizedSometimes good numbers alone can tell a great story. Below are six charts featured throughout ADWEEK’s digital package exploring the relationship between marketing and sustainability. In 2018, just under half of all S&P 500 companies mentioned “climate change” as a possible risk or regulatory hurdle in their financial filings. In 2023, more than nine in…
Apr
22
Most of Adland Is Crickets on Climate. But That May Still Be Productive
Posted in: UncategorizedThe flurry of climate-related commitments following the 2015 Paris Agreement–laying out a plan for keeping global warming below 1.5 degrees Celsius above pre-industrial levels–grew oddly quiet in 2023 as many brands dampened their sustainability communications. Despite climate change’s continued threat, messaging around it has turned into a political and regulatory minefield. But it’s not just…
Apr
22
How the Next Phase of the Anti-Greenwash Movement Came to Life
Posted in: UncategorizedIn February, the Institute for Advertising Ethics (IAE) launched Green Shield, an online educational course that focuses on the concepts underpinning modern greenwashing. It’s the industry’s first comprehensive, social-science-guided effort to combat climate disinformation and greenwashing–two problems that scientists, researchers, journalists and lawmakers have been urging to proactively address for over a decade. Peer-reviewed studies,…
Apr
22
Book Review: ‘The Rulebreaker,’ by Susan Page
Posted in: UncategorizedIn “The Rulebreaker,” Susan Page pays tribute to a pioneering journalist who survived being both a punchline and an icon.
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