Wrist-Worn eSports Watches – The Conceptual MSI Gaming PC Watch by Eslam Mhd is Dragon-Themed
Posted in: UncategorizedThe Future of Platforms and Social Strategy in 2024
Posted in: UncategorizedEvery year, social media managers and marketers face the challenge of determining what will be popular and how to make their content unique. In this episode of Young Influentials, ADWEEK digital editor and host Colin Daniels sits down with ADWEEK’s social media director, Sami Lambert, and creator marketplace #Paid’s editorial lead (and former ADWEEK social…
Google Pixel Celebrates Accessibility in Its Latest Super Bowl Ad
Posted in: UncategorizedFor the past two years, Google has used its Super Bowl spot to tout the capabilities of its Pixel camera, including its Real Tone skin representation feature and the ability to fix mistakes (or delete entire people) in photographs. For 2024, the trend continues, with Google highlighting its Guided Frame accessibility tool in a 60-second…
From Quirkiness to Global Relevance: Unveiling Crocs’ Iconic Transformation
Posted in: UncategorizedOn this episode of the Marketing Vanguard podcast, host Jenny Rooney sits down with Heidi Cooley, chief marketing officer of Crocs, to delve into the brand’s transformative journey. From embracing quirkiness to fostering authentic collaborations and maintaining a consumer-centric focus, Crocs stands out as a vibrant brand with a global fan base proudly known as…
Super Bowl 2024: Google promove Pixel 8 com história de amor através de olhos que não veem
Posted in: UncategorizedCom foco na inclusão, o Google apresenta seu comercial para o Super Bowl 2024, promovendo a câmera assistida por IA do Pixel 8. Criado pela GUT e colaboração com o Google Creative Lab. “Javier in Frame” é uma narrativa emotiva sobre um homem cego que registra sua história de amor e jornada para a paternidade …
Leia Super Bowl 2024: Google promove Pixel 8 com história de amor através de olhos que não veem na íntegra no B9.
Joe Madison, Radio Host and Civil Rights Activist, Dies at 74
Posted in: UncategorizedOn the air, he urged politically powerful guests to take action on human rights issues. Outside the studio, he joined protests, including a hunger strike in 2021.
Netflix Celebrates New Season of Love Is Blind With AR-Enabled Wine
Posted in: UncategorizedAhead of the Season 6 premiere of Love is Blind on Netflix Feb. 14, Netflix partnered with wine company Cupcake Vineyards to release a “Love Is Wine” Chardonnay with AR-enabled labels. Shoppers can scan the QR code under the lid of each bottle of Love Is Wine Chardonnay to launch an augmented reality experience that…
Joe Rogan Renews at Spotify, but Will No Longer Be Exclusive
Posted in: UncategorizedThe streaming service announced a multiyear agreement that will make “The Joe Rogan Experience” available on YouTube, Apple Podcasts and more.
Dove’s Hard Knocks Message Encourages Body Confidence in Super Bowl Ad
Posted in: UncategorizedDove’s first body positivity spot in the Super Bowl in nearly 20 years will celebrate body confidence for girls in sports. The ad, produced by ADWEEK’s Global Agency of the Year Ogilvy, puts on a spotlight on the stat that 45% of girls quit sports because of low body confidence. The spot, titled “Hard Knocks,”…
TechMagic Podcast: The Apple Vision Pro Is Here
Posted in: UncategorizedIn this episode of TechMagic, host Cathy Hackl and guest host Lee Kebler talk about the launch of Apple Vision Pro and continue their conversations around spatial computing. Hackl discusses why she’s excited to be an Apple Vision Pro developer and how she’s ready to have serious conversations about spatial computing and the Vision Pro…
Super Bowl 58 Regional Roudup: More Buzz for Less Cash
Posted in: UncategorizedAt $7 million a pop, a national buy in the Super Bowl is a pricey ticket for advertisers. Those who want to save some cash but still get the cache of being in the Big Game opt for a regional or local buy. The tactic lets brands put more precious budget into production while grasping…
Adpulp Likes “Domino’s Emergency Pizza”
Posted in: UncategorizedThere’s no such thing as a free lunch. But there is such a thing as a free pizza when you order from Domino’s online. We don’t bestow trophies upon advertising makers (although I hear there’s a lot of money in it), but we do point out when they do something notable. An “Emergency Pizza” from […]
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Here’s What to Know About Nielsen Suing VideoAmp
Posted in: UncategorizedTwo measurement rivals are taking things to court. What’s happening On Wednesday, measurement giant Nielsen filed a suit in Delaware District Court against VideoAmp for patent infringement, alleging the rival measurement company violated two technology patents recently issued to Nielsen. The patents relate to the methods and apparatus for determining the duration of viewing sessions….
Super Bowl 2024: Tina Fey (e suas múltiplas personalidades) estrela comercial do Booking.com
Posted in: UncategorizedEm seu comercial para o Super Bowl 2024, o Booking.com traz Tina Fey ao centro das atenções. Ela brinca com a ideia de poder explorar múltiplas versões de si mesma, graças à ampla gama de opções disponíveis na plataforma de viagens. A criação é da agência Zulu Alpha Kilo. Reunião de Estrelas: Além de Fey, …
Leia Super Bowl 2024: Tina Fey (e suas múltiplas personalidades) estrela comercial do Booking.com na íntegra no B9.
Super Bowl 2024: Dove encoraja garotas a permanecerem no esporte
Posted in: UncategorizedEm seu comercial para o Super Bowl 2024, Dove quer mostrar como garotas enfrentam desafios nos esportes. E isso não acontece por questões técnicas ou de performance. 45% das adolescentes ao redor do mundo desistem dos esportes devido à baixa confiança corporal. O comercial, criado pela Ogilvy, busca reafirmar a missão da marca da Unilever …
Leia Super Bowl 2024: Dove encoraja garotas a permanecerem no esporte na íntegra no B9.
Billie Eilish, Olivia Rodrigo and Dua Lipa Help Drive Strong Grammys Ad Sales
Posted in: UncategorizedThe Grammys should say a big thanks to Dua Lipa–because its ad sales are levitating. Top line The upcoming broadcast of the 2024 Grammys on CBS is seeing “tremendous demand,” a Paramount spokeswoman told ADWEEK, with sales being “driven by the incredible lineup of performances.” Between the lines The 66th annual Grammys, hosted by Trevor…