Hasta La Creative!

Publicis Health is set to pay around $350 million in a multistate legal settlement involving its role in marketing highly addictive opioids and the resulting U.S. addiction crisis. Through the now-shuttered agency Rosetta, the advertising network was working with Purdue Pharma, which filed for Chapter 11 bankruptcy in 2019 due to the lawsuits it was…

Sir Patrick Stewart rouba a cena no comercial da Paramount+ para o Super Bowl 2024, que reúne uma miriade de personagens bem eclética: Arnold de “Hey Arnold!”, Drew Barrymore, o apresentador de “Survivor” Jeff Probst, o quarterback do Miami Dolphins Tua Tagovailoa, a banda Creed, Peppa Pig, Dora Aventureira e Knuckles. A criação da Droga5 …

Leia Super Bowl 2024: Patrick Stewart canta Creed e arremessa criança em comercial da Paramount+ na íntegra no B9.

A Netflix divulgou hoje seu arsenal de atrações para 2024. Entre as estreias mais esperadas, a segunda temporada de “Round 6” e “Arcane”, acompanhadas de novidades como “O Problema dos 3 Corpos”, “Avatar: O Último Mestre Do Ar”, e uma animação de “Exterminador do Futuro”. A Netflix também prepara o retorno de Eddie Murphy como …

Leia De tudo um pouco: Netflix revela sua programação para 2024 na íntegra no B9.

A cerveja Michelob Ultra, propriedade da Anheuser-Busch, traz um time de peso para seu comercial no Super Bowl deste ano, mesclando talentos do futebol e do futebol americano com o brilho de Hollywood. Lionel Messi une forças com Jason Sudeikis, de “Ted Lasso”, e com Dan Marino, ícone da NFL. Na maior noite do futebol …

Leia Michelob Ultra convoca Lionel Messi e Jason Sudeikis para o futebol com a bola nos pés em pleno Super Bowl na íntegra no B9.

The recent tragic passing of Antoinette Candia-Bailey, the vice president of Student Affairs at Lincoln University, strikes a deeply personal chord. It has taken time to fully process the tragedy, the depth of loss and the raw truth her experience exposes. Especially now, on the first day of Black History Month, because Dr. Candia-Bailey’s story…

Nielsen is extending coverage of its national TV out-of-home (OOH) panel this year, which the measurement company says will account for 100% of U.S. TV households. Top line The company’s OOH reporting system currently monitors 44 markets, and Nielsen’s expansion will now cover all of the continental U.S., excluding Alaska and Hawaii. The data is…

Among the United Nations’ 17 Sustainable Development Goals, one is actionable for every leader: gender equality. The existing disparities between men and women in the workplace come from a legacy mindset gap, and leaders can proactively strive to narrow this divide. To gain insights on how to undertake this crucial initiative, we spoke to Shelley…

Charlie Collier, Roku’s president of media, has made his two biggest hires since joining the connected TV company in 2022. Current CEO of Publicis Media’s PMX U.S., Jay Askinasi, will join Roku in an executive role, a person familiar with the matter confirmed to ADWEEK. In addition, Roku has hired Christine Hong as its new…