Public perception can make or break a company. It’s the job and responsibility of a public relations expert or team to not only protect their clients’ reputation but also build awareness, credibility and trust through communications in a fast-paced, ever-shifting world. A lot has happened this year and so much will change in 2024, especially…
He founded the American Family Association, which became a juggernaut in the Christian right’s campaign against sex and gay themes in art, television and pop culture.
Public perception can make or break a company. It’s the job and responsibility of a public relations expert or team to not only protect their clients’ reputation but also build awareness, credibility and trust through communications in a fast-paced, ever-shifting world. A lot has happened this year and so much will change in 2024, especially…
In a shorter version of the usual podcast, TechMagic starts the year off with an inspiring interview to help you get your creative endeavors going in 2024. Tech and gaming executive Cathy Hackl and guest host Lee Kebler release their 11th episode of TechMagic, the show that dives deep into today’s tech news and explores…
Rodgers, the Jets quarterback, suggested during an appearance on “The Pat McAfee Show” that Kimmel had a connection to Jeffrey Epstein, leading Kimmel to threaten legal action.
A Samsung se prepara para apresentar o Galaxy S24, em seu evento Unpacked, no próximo no dia 17 de janeiro. O teaser, revelado hoje, já dá o tom do que a marca promete destacar como grande novidade: inteligência artificial. O filme – assista acima – faz um passeio divertido pelas inovações da marca desde 1988, …
Leia Com teaser do Galaxy S24, Samsung promete nova era dos smartphones na íntegra no B9.
A mais recente iteração da campanha global do Tinder, “It Starts With a Swipe”, criada pela Mischief @ No Fixed Address, captura a essência dos primeiros momentos dos encontros. A nova fase inclui quatro vídeos dirigidos por Los Perez, além de peças para mídia externa, com lançamento nos EUA, México, Alemanha, Brasil e Tailândia. Porque …
Leia Tinder destaca primeiros momentos pós encontros em nova fase da campanha “Tudo começa com um Match” na íntegra no B9.
A Amazon lança dois comerciais enfocando a descoberta de novos hobbies e interesses através do seu serviço Prime, como parte da plataforma global de marca “It’s On Prime”. Os filmes, “Double Shot Dad” e “Concrete Jungle”, foram criados pela pela Wieden+Kennedy London com produção da MJZ. O que mais você precisa saber:
Leia Amazon inspira novos começos em campanha global para o Prime na íntegra no B9.
(TrendHunter.com) The top 2023 food trends are here to identify the ways in which the industry evolved and shifted over the past year in order to capture the attention of the hungry consumer.
A main theme within the…
TurboTax will be back in the Super Bowl for the 11th straight year, but this time with a different take on the tax game from new creative partner R/GA. Under Wieden+Kennedy’s creative direction last year, the tax prep service told viewers “Don’t Do Your Taxes.” With R/GA at the helm, that message is now “Make…
One of the most critical topics of 2024–how Google Chrome plans to rewrite digital advertising in the browser with Privacy Sandbox proposals and how companies adopt the technology, or don’t–is finally ramping up. On Jan. 4, Google is releasing a new browser feature called Tracking Protection, which, when activated, will cut off a site’s access…
The ongoing battle between artificial intelligence models and publishers is not an even playing field, and media outlets with high-quality data are in the spotlight as AI firms eye up lucrative deals to elevate their large language models and capabilities. However, more lawsuits are coming down the pike in 2024, potentially overshadowing the influence of…
Besides containing cautionary tales about tattoo supervision and dinner table conversations to avoid in front of your grandmother, CarMax’s new campaign has one message for consumers they want them to heed most of all: never settle. The used car marketplace and its agency, The Martin Agency, are ringing in the new year with a cheeky…
Everyone has their preferred way of working out according to their strengths and goals. Going to the gym can be intimidating for some people due to the abundance of equipment or feeling like others are constantly judging them. However, Barry’s aims to help its members build a sense of community and meet them where they…
As the new year arrives, many of us are busy creating resolutions to improve our health and fitness. However, most of the time, we end up setting unrealistic goals for ourselves. Instead of striving for something unattainable, what if we simply aimed to be active in any way possible, such as walking or jogging? Brooks…
A icônica animação “Steamboat Willie” da Disney, com uma versão inicial de Mickey Mouse, entrou no domínio público em 1º de janeiro de 2024. O desenho, que completa 95 anos, agora pode “pertencer” a todo mundo – inclusive a inteligência artificial – mas a Walt Disney Company emitiu um aviso sobre o uso das iterações …
Leia Mickey Mouse original entra no domínio público, mas Disney faz alerta na íntegra no B9.
Em uma campanha rara, a Coca-Cola reúne seu diversificado portfólio de marcas em um único comercial. O filme foi dirigido por Chris Storer, criador de “The Bear”, e praticamente emula um dos episódios da série. Assim como em “Fishes” (S2E6), o comercial – intitulado “New Guy” – se passa em um caótico jantar em família. …
Leia Coca-Cola apresenta seu portfólio inteiro com um jantar em família inspirado em “The Bear” na íntegra no B9.
In October 2023, AOP and Deloitte announced the results of their Digital Publishers’ Revenue Index for Q2 2023. Total revenue for publishers was up 0.3% from Q2 2022, but far more interesting was the 154.8% growth in the “miscellaneous” category. This was driven by publishers’ growth in data monetization and interest-based audience segmentation; publishers are…
The company, an aggressive entrant to the digital news space, is expected to cut roughly two-dozen employees this week.
The “post-cable” news network said “unforeseen internal and external factors” caused the sudden work stoppage.
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