Megan Thee Stallion, aka the “Hot Girl Coach,” has landed in Planet Fitness’ orbit as “Mother Fitness,” and she is here to change fitness for everybody-ody-ody-ody-ody. The Grammy-winning rapper, actor and mental and physical health advocate is the headliner for the company’s “Big Fitness Energy For All” campaign. In the hero spot, titled “Mother Fitness,”…
Snacking giant Mondelez International, home to names like Cadbury and Oreos, found success using Albertsons Media Collective and Pinterest’s data clean room solution, a collaboration announced at CES last year. From July 5 through Aug. 15, Mondelez’s cracker brand, Triscuit, ran a targeted charcuterie campaign on Pinterest with Albertsons Media Collective, the retail network of…
If the pressure-tested marketer is honest–no matter how great the diversified, integrated plan looks–the nearly relentless focus on digital media, and the accountability and measurement that come with it, is exhausting. Digital fatigue is real. And these days, due to the seemingly endless quest for greater intel and activation at scale, so is AI fatigue….
Prime Video’s ad tier is on the way, and Amazon is trying to make advertisers and viewers an offer they can’t refuse. The company is offering lower ad prices than competitors at launch on Jan. 29, and projecting massive reach thanks to a plan that automatically enrolls consumers, according to several media buyers familiar with…
National Cinemedia (NCM) is hoping to attract even more talent to the Cannes Young Lions program as it kicks off its 2024 competition as the U.S. Representative of the Cannes Lions International Festival of Creativity. Registration begins today and is open through Feb. 2 for advertising, marketing and communications industry professionals who were born on…
[…] part of the exhibition: Hardly Working: Are we the NPCs (non-playable characters) of our own system? Related stories: On the obsolescence of cognitive and creative labour, An exhibition about labour: […]
Amanda Richman, who led GroupM agency Mindshare in North America, suddenly left the organization last March and is now joining digital marketing agency Wpromote’s board of directors. The independent shop is known for its specialization in performance marketing, and for its significant growth trajectory. It made Adweek’s list of Fastest-Growing Agencies in 2021, 2022 and…
In the hands of anonymous internet users, A.I. tools can create waves of harassing and racist material. It’s already happening on the anonymous message board 4chan.
In the hands of anonymous internet users, A.I. tools can create waves of harassing and racist material. It’s already happening on the anonymous message board 4chan.
The winning films, TV shows, actors and production teams at the 2024 Golden Globe Awards.
The musical adaptation of the Pulitzer Prize-winning novel seemed an instant hit, but it sold less than $5 million in tickets in its second weekend.
(TrendHunter.com) The top 2023 health trends are here to identify a number of key takeaways to keep in mind ahead of the impending new year when consumers will participate in the practice of new year resolutions. The…
(TrendHunter.com) The top 2023 food trends are here to identify the ways in which the industry evolved and shifted over the past year in order to capture the attention of the hungry consumer.
A main theme within the…
Stars are increasingly vocal about political issues, but the Mideast conflict has divided Hollywood, magnifying the choice of whether to discuss the topic or remain silent.
(TrendHunter.com) Jordan Brand draws inspiration from its 2008 campaign dubbed Be Legendary with the revival of the Fear colorway set to return this year. It details the Air Jordan 4 sneaker model and will be one…
(TrendHunter.com) The ARROWMAX M1 PRO Smart Control Electric Screwdriver is a connected take on the humble tool that’s perfect for makers and DIYers alike to use on their next project.
The screwdriver is…
As executive editor from 1994 to 2001, he oversaw a period of growth, expanding national and international readerships, creating new sections and ushering in the digital age with a Times website.
In this election year, would-be leaders will promise the moon to win over the American public, but who will be able to deliver on lofty goals like reducing carbon emissions, improving health, lowering grocery bills and protecting animals? The answer comes from the nonprofit group Veganuary, which just dropped its annual PSA that says vegetables–given…
College football bowl games are steeped in history and tradition, a staple of the sporting calendar for more than a century. But some fans are beginning to voice their displeasure from the sidelines, with the sheer number of games becoming a particular sticking point. The 2023-24 season boasts a whopping 43 bowl games, with many…
(TrendHunter.com) The JBL Flip 6 portable Bluetooth speaker is the latest model of the brand’s signature mobile party audio accessory that’s perfect for elevating the capabilities of any listener alike….
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