Hasta La Creative!

Warner Bros. Discovery is in. Top line Today, Warner Bros. Discovery announced it will return to TV upfront week, presenting on May 15 at 10 a.m. at The Theater at Madison Square Garden. Between the lines According to the company, the event will showcase solutions across the suite of brands in its portfolio of streaming,…

Vince Vaughn is eager to steal the spotlight away from multiple Super Bowl-winning quarterback Tom Brady in a new teaser for BetMGM as the brand gears up for the company’s first-ever Big Game television commercial. The first Super Bowl teaser, from agency Highdive, features Brady and Vaughn standing side by side, ready to announce the…

Tourism campaigns have grown to focus increasingly on humor in recent years as they attempt to lampoon the absurdity of society’s trends while promoting the beauty of their locations. And now, it’s the turn of Austria as it offers its artificial intelligence technology to answer tourists’ questions–called ChatSkiPT. Even though AI is now seen as…

Time magazine, The Washington Post and The Los Angeles Times — owned by Marc Benioff, Jeff Bezos, and Dr. Patrick Soon-Shiong — are still losing money.

Com dois brasileiros na lista, o Festival Internacional de Criatividade Cannes Lions anunciou hoje os nomes dos especialistas globais que liderarão os júris da edição 2024. O destaque fica pra diversidade geográfica, com um recorde de 15 mercados representados. Seis dos Presidentes de Júri são oriundos da região Ásia-Pacífico (APAC), o maior número já registrado …

Leia Cannes Lions 2024: com dois brasileiros, lista de Presidentes de Júri tem recorde de mercados representados na íntegra no B9.

After venturing into sticky territory with Jennifer Coolidge for its first Super Bowl ad last year, e.l.f. Cosmetics will return to the Big Game to spotlight one of its most viral products. For its second Super Bowl outing on Feb. 11, the beauty brand’s 30-second spot will air nationally and promote an item that first…

Last September, a study by RSW/US, an outsourced business development firm that works solely with ad agencies and PR firms, found that small agencies were finding it difficult to land new business. Just a few months later, the outlook is a bit sunnier, as RSW has released its 2024 RSW/US New Year Outlook Report with…

CEO: Govind Pandey
Chief Creative Experience Officer: Russell Barrett
Executive Director: Namrata Nandan
Account Director: Jovetta Monteiro
Social Media Executive: Vasanth Kumar
Senior Brand Strategist: Shimona Mohan
Creative Directors: Vinay Saya, Shalini Singh
Art Director: Vinay Saya
Copywriter: Shalini Singh
Photographer/Illustrator/Typographer: Vinay Saya

Multiple employees at the storied music criticism site “will be leaving the company,” according to a memo from Anna Wintour.