As ChatGPT, Bard and AI-enhanced Bing have rolled out to the public, the question on every marketer’s mind has been, “When can we advertise in these results?” OpenAI, Google and Microsoft have been tight-lipped about when these capabilities will be available, but they’ve certainly alluded to their future. Google has already provided examples of shopping…
The lives of hundreds of thousands of crew members have been upended, and even a deal between the actors and the studios might not help much in the short term.
Brands like WhistlePig, Kia and Comcast are finding ways to combine sustainability and marketing efforts, thanks to a patented film that can turn solar panels into out-of-home advertising. Sistine Solar, a company founded in 2012 by two engineers from the Massachusetts Institute of Technology, offers a protective film for solar panels called SolarSkins–a material that…
Food delivery platform JustEatTakeaway.com is following up its blockbuster campaigns featuring Snoop Dogg and Katy Perry with a new musical starring Christina Aguilera and rapper Latto. The minute-long film shows Aquilera and Latto in a mansion dressed in ball gowns. While Aquilera sings opera, Latto raps about Just Eat’s offerings, from groceries to gyoza. Backup…
The founding writers and artists of Ghost Machine will be exclusive to the company and will jointly own, operate and profit from it.
Technology publisher The Information has hired Matthew Resnick, the former chief operating officer (COO) of Morning Brew, as COO tasked with growing consumer revenue and branded partnerships business. The publisher has parted ways with its first-ever chief commercial officer, Karl Wells, who started at the company last August, according to an internal memo whose contents…
To celebrate 30 years of Fox NFL Sunday, the network has launched a series of comedic spots featuring its talent. Fox’s newest 30-second creative, “Team Jackets,” will debut Oct. 15 and stars the America’s Game of the Week broadcast team: Erin Andrews, Greg Olsen, Kevin Burkhardt and Tom Rinaldi. “It’s our 30th anniversary, and thinking…
The sides said they remained far apart on the most significant issues, dealing a blow to hopes that the entertainment industry could soon fully roar back to life.
It’s been a season of disquiet for Target and Bud Light. The retailer and beer brand have seen sales decline in recent months due to boycotts over their respective LGBTQ+ merchandise and marketing efforts. Each company’s reaction to the backlash–Target stopped selling certain products; Bud Light didn’t voice support for its transgender brand partner Dylan…
(TrendHunter.com) The McDonald’s Trick ‘N Treat McFlurry is a new Halloween-inspired menu item making its way to participating locations in Canada as a delicious way to celebrate the season.
The menu item…
Burger King has been a marketing powerhouse for decades, but TikTok was a whole new realm for the international fast food chain a few years ago. To help it navigate the new frontier in the U.K., Burger King turned to an independent social media agency that named itself after its mission to reinvent water cooler…
Earlier this month Publicis Groupe CEO Arthur Sadoun announced a controversial return-to-office (RTO) plan that’ll go into effect on January 1. It requires Publicis employees work in the office three days a week, and be present every Monday. Regardless of other agencies’ plans, Sadoun believes in-office work will be crucial to capturing more market share…
When Gaby Maestre (they/them) decided to leave the TV industry, their colleagues weren’t thrilled. “The feedback was not encouraging, I’ll be honest,” said Maestre, now the vice president of global creative solutions at ad-tech firm Nexxen. Earlier in Maestre’s career, at Viacom and Turner, they worked on household brands including Nickelodeon and Cartoon Network. But…
For better or worse, just about everything Prince Harry does these days is sure to make the news. So it was no surprise that the blogs and gossip pages began buzzing in March of last year when the Duke of Sussex turned up at the Stockyards Championship Rodeo in Texas. It wasn’t just that he…
They say if you do something you love, you’ll never work a day in your life. Argelia Martinez has managed that twice over–forging a career she is passionate about while turning her hobby into a successful side hustle. By day, Martinez is the managing director of marketing communications firm HausCo, providing senior-level counsel and overseeing…
Soccer has been growing in popularity in the U.S.–thanks, in part, to a dominant women’s national team. But as any good marketer knows, a celebrity can change the game. On July 15, Inter Miami CF announced the signing of 36-year-old global phenomenon Lionel Messi to a contract that runs until the end of the 2025…
Google anunciou o lançamento uma nova ferramenta que permite aos profissionais de marketing medir o impacto de suas campanhas publicitárias na era pós-cookie. Por que isso importa Em um cenário onde cookies de terceiros estão sendo eliminados, a capacidade de mensurar o sucesso de campanhas publicitárias se torna um desafio. O Google Ads Data Manager …
Leia Google revela ferramenta de métricas para era pós-cookie na íntegra no B9.
Walmart partnered with beauty and fashion technology company Perfect Corp. to allow shoppers to try on makeup and beauty products in augmented reality before making a purchase. Available through the Walmart mobile app, this virtual try-on technology will allow people to “try on” more than 1,400 products from over 20 beauty brands, including Almay, CoverGirl,…
Stress is natural but it can also be lethal. Thus, we need to develop skills to properly manage our daily stresses. In other words, we need to learn to “let it go.” Learning to let go is a critical survival skill. It is also the new call to action from Colombian juice brand, Soka. While […]
The post Learn To Let It Go With Soka appeared first on Adpulp.
Not leveraging Google My Business marketing for your business can be one of the biggest mistakes you may make as a business owner. This platform is one of the best and most effective mediums for generating awareness about your business.
Moreover, using the right type of images and videos in your GMB profile can be extremely transformative. It can unlock a huge opportunity to engage, entice, and convert your audience into a customer.
Getting your message across in today’s fast-paced, digitally saturated, and highly competitive landscape can be tough. Google My Business is a platform that allows business owners to invest in local marketing practices and engage with the customers in their proximity. In short, using Google My Business marketing for your enterprise isn’t an option; it’s a necessity.
So, are you ready to supercharge your local marketing with visual craft? Let’s learn about how and why it’s done.
Prerequisite for Adding Photos and Videos to Your GMB Profile
First things first, you must complete all the steps to verify your Google My Business account. A verified GMB account is crucial for gaining full control over your profile. It allows you to access, review, and edit detailed information about your enterprise. Moreover, it’s one of the prerequisites for adding photos and videos to your GMB profile.
And when it comes to Google Maps marketing, the maxim “a picture is worth a thousand words” sounds truer than ever! The photos and videos you choose to add to your local maps marketing profile can be quite growth-inducing and transformative.
They’re an excellent way to highlight your business’s values, offerings, and USP without overburdening the audience with lots of textual information. These images and videos also help a GMB profile rank higher as they’re picked by Google’s Images and Videos result pages more quickly.
Before we dive into how you can add photos and videos to your GMB profile and its benefits, let’s check out some interesting statistics about Google My Business SEO:
Step-By-Step Guide to Adding Photos and Videos to Your GMB Profile
Adding videos and images to your Google My Business (GMB) page is an excellent strategy to boost your online visibility and attract prospective customers. Follow these step-by-step instructions to guarantee your GMB listing is visually appealing:
Recommended Read: What is Google’s Local 3-Pack and How Can You Use It to Rank?
Step 1: Sign in to Your Google My Business Account
Visit https://www.google.com/business/ to sign in to your Google My Business Account. If you do not have a GMB profile, you can make one for free. Follow this guide to learn how: How to Set Up Your Google Business Profile.
Step 2: Choose Your Business
This step applies to users who have more than one business listed on their Google My Business account. Locate and choose the business you want to add images and videos to by clicking on it. It will take you to the particular business’s GMB listing and details.
Step 3: Navigate to the Photos and Videos Section
Once you’re in the GMB listing section, click on the left-side menu and choose the tab labeled”Photos” or “Media.” (It depends on your GMB version)
Clicking on it will take you to the photos and videos section, wherein you can add, delete, and edit the visuals for your local SEO marketing.
Step 4: Add Photos and Videos to Your GMB Profile
Here, you’ll see an “Upload” button. Click on it and pick the visuals stored on your computer. Before moving forward, let’s discuss a few tips and tricks on what kind of visual matter you should be using for your Google My Business marketing profile:
Recommended Read: SEO Content Guide to Search Engine Ranking Factors
Step 5: Review and Publish
Lastly, once you’ve added all the required photos and videos to your GMB profile, spend some time editing, organizing, sorting, and reviewing the visual content. Make sure it aligns with Google’s business policy and follows the local marketing best practices.Keep your GMB profile up to date by posting new photographs and videos frequently. This keeps potential consumers interested and notifies Google that your business is active and up to speed.
Remember that making your photos and videos on the Google My Business platform requires continuous edits, relevancy, and up-to-date local map SEO marketing. That’s when Search Berg can assist you. Their team of expert Google My Business SEO specialists can help you organize your GMB visual content and boost engagement and conversions. Check out their SEO services here. Contact their award-winning team now to get started.
This post was written by a senior Google Maps marketing specialist at Search Berg. She loves sharing the knowledge she has amassed in her decades of local map SEO marketing experience. She has also been at the forefront of various successful digital marketing projects at the content marketing firm.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
