Oct 12

Infographic: Lionel Messi’s Impact on Miami—and Soccer

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Soccer has been growing in popularity in the U.S.–thanks, in part, to a dominant women’s national team. But as any good marketer knows, a celebrity can change the game. On July 15, Inter Miami CF announced the signing of 36-year-old global phenomenon Lionel Messi to a contract that runs until the end of the 2025…

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