WPP has merged Wunderman Thompson and VMLY&R to create VML, a new agency that combines brand experience, customer experience and commerce under the leadership of Jon Cook as global CEO and Mel Edwards as global president. The merging of the two agencies creates a business of more than 30,000 people in 64 markets. According to…
As the owner of brands such as Pepsi, Mountain Dew and Gatorade, PepsiCo’s core focus across its marketing is to tap into culture, demonstrate its relevance to consumers’ lives and engage them at their passion points. “You cannot build brands the way we used to,” stated Mark Kirkham, senior vp and CMO of international beverages…
When a campaign focused on LGBTQ+ communities wins on the awards circuit, the reality of industry rainbow-washing forces me to ponder: What was the motivation for entering this work? Look, for example, to the Effie Awards. For those with an eye on market impact, they set the bar high for whether intended strategies become brand…
Deep in the lockdown era of the Covid-19 pandemic and shortly after police in Minneapolis murdered George Floyd–sparking global protests against systemic racism and police violence–creator Dan Mosaku received a package as part of a brand partnership that he’d been hired for. Declining to name the brand onstage last week at Adweek’s Social Media Week…
Shoppable ads are turning out to be a smart move for smart TV advertising. Top line A recent survey of 1,000 smart TV owners from Samsung Ads and AI-powered video and tech platform Kerv Interactive found that consumers are welcoming shoppable and two-screen experiences into their TV viewing. Between the lines The data found that…
Plenty of agencies look at work by other agencies and get jealous, wishing they had made those spots. That’s why Adweek runs its annual Jealous List. But do agencies also look at other work to learn from it? The answer is complicated, but creativity is more than just inspiration. It’s about learning from the best,…
According to personal finance site GOBankingRates, the six highest-earning influencers on Instagram as of April of this year commanded a combined following of over 2 billion people and, on average, earned north of $1.8 million per post. Who, you might ask, made that kind of money? Well, you can probably guess. First was Cristiano Ronaldo,…
Burger King got spooky for Friday the 13th by launching a horror film with agency partner Dentsu Creative to promote the Ghost Pepper Whopper and Ghost Pepper Chicken Fries added to the chain’s menu for Halloween. Produced by Wild Gift Content and directed by Alfonso Gomez-Rejon, who was nominated for an Emmy for his work…
Maybelline New York worked with XR company Ffface.me to promote its new Falsies Surreal mascara on a building-scale AR mirror in Ukraine. The one-day augmented reality installation was featured on the side of Gulliver Mall in Kyiv. According to Ffface.me, the AR mirror was the world’s largest to date, spanning a screen size of 4,000…
“Microsoft’s mission is to empower every person and organization on the planet to achieve more,” explained Sarah Bond, Microsoft’s corporate vice president for game creator experience and ecosystem at Xbox. Bond was speaking with McKinsey in January 2022 while explaining the technology company’s interest in the video gaming sector. She said the tech giant’s direct…
(TrendHunter.com) The Spotify Merch Hub is a new dedicated in-app feature being launched to provide consumers with an easy way to access products that proudly proclaims their affection for their favorite artists….
Makeup brand Pat McGrath Labs and Shop with Google will host an AR pop-up experience in New York that will allow visitors to virtually try on various makeup products. Called “The ARt of Beauty,” the event will be open to the public from 12 p.m. to 7 p.m. Oct. 20-22. Visitors will be able to…
The World Economic Forum states women made up nearly 50% of U.S. entrepreneurs in 2022. Although there are two million Latina-owned small businesses in the country starting more businesses per capita than any other racial group, there are still challenges when it comes to funding, resources and overall support. This is why emprendedoras–women entrepreneurs–were the…
Holding company agencies sprawl, rife with redundancies and complexity that leave clients with questions. While some of its competitors execute mergers to tackle that challenge, Omnicom Media Group (OMG) has found its own solution: the agency-as-a-platform (AaaP) model. Simply put, the group wants the market to view it as a platform–a multifaceted and flexible organization…
Katie Welch’s journey into the world of beauty marketing has been marked by a commitment to authenticity and an unyielding passion for mentoring the next generation of marketers. She sees mentorship not just as a one-way street but as a dynamic exchange of knowledge and insight. Now, as a successful CMO, Welch is paying it…
Thousands die from alcohol poisoning and drug overdoses in the U.S. each year. Yet language used by both consumers and brands is barbed with terms linked to substance abuse. Words like “addict” and “junkie” are used casually to communicate passion, but they’re not synonyms at all–they’re specific, and to a large part of the population,…
When you think of cocktails, canned drinks may not be the first thing that springs to mind. But startup Tip Top Proper Cocktails has been shaking up the drinks industry with its range of high-end mixed beverages since its launch in 2019. From gin and tonics to espresso martinis and margaritas, Tip Top has it…
A Ypê recrutou o Mãozinha, um clássico do terror, para enfrentar as sujeiras mais assustadoras em sua maior campanha da linha Casa. A criação é da DPZ. Por que isso é relevante Ainda que sem abrir mão dos atributos de produto exibidos na tela, a Ypê aposta na criatividade para se destacar. A campanha não …
Leia Mãozinha: Ypê convoca ícone do terror para ajudar na limpeza pesada na íntegra no B9.
Em campanha no México, a Nike explora o que significa “perder para ganhar” no futebol feminino. Para além dos resultados dentro de campo, a modalidade permite “perder a pressão de cumprir os sonhos dos outros”, “perder as tradições dos outros para criar novas”, e diversas outras “perdas” significativas. O filme foi criado pela Wieden+Kennedy México. …
Leia Reimaginando a vitória: Nike conta como “perder é ganhar” no futebol feminino na íntegra no B9.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
