Hasta La Creative!

Um aperto de mão na TV pode valer desconto no seu próximo carrinho de compras no Mercado Livre. Essa é a proposta da campanha criada pela agência GUT, com foco no período da Black Friday. Cada vez que o gesto de aperto de mão ocorrer ao longo da programação de entretenimento do canais da Globo …

Leia Mercado Livre e Globo inovam com apertos de mão na TV que liberam cupons de descontos na íntegra no B9.

After 50 years in business, Patagonia founder Yvon Chouinard and director of philosophy Vincent Stanley have published a roadmap for the next half-century. The Future of the Responsible Company: What We’ve Learned from Patagonia’s First 50 Years hit shelves last month. The book is part follow-up to the 2012 text The Responsible Company, part critique…

With 10 months to go until the opening ceremony in Paris, NBCUniversal is seeing record-setting ad sale revenue. The company is “further ahead than we’ve ever been, from a pure sales perspective,” Dan Lovinger, president of Olympic and Paralympic partnerships, told Adweek, saying the best comparison would be the company’s performance with the original 2020…

Quando pensamos em fast food e moda esportiva, a conexão não é imediata. Mas a FILA e o Burger King estão aqui para mudar essa narrativa. A criação da campanha é da DAVID São Paulo. Por que isso importa Esta colaboração marca a primeira incursão da FILA no fast food e do Burger King na …

Leia FILA e Burger King: o casamento inusitado entre fast food e moda esportiva na íntegra no B9.

Numerous franchises are expected to overhaul their local media deals, returning games to free networks. The transition is underway in Arizona.

With a new generation of cars to promote, BMW-owned British car brand Mini is back with a 360-global campaign that aims to convey the progressive features of its all-electric Mini Cooper and Mini Countryman models. Created by Anomaly with production from Media.Monks and promoting the tagline ‘Nice to Meet You Again,’ the two enthusiastic 45-second…

A National Women’s Soccer League (NWSL), nos Estados Unidos, acaba de elevar o padrão de seus troféus de campeonato e melhor jogadora (MVP), graças a uma parceria com a Tiffany & Co. Por que isso importa Em um momento em que o futebol feminino está ganhando destaque global, a colaboração com a Tiffany & Co. …

Leia Liga de futebol feminino dos EUA revela troféus desenhados pela Tiffany & Co. na íntegra no B9.

At its core, agencies are a people business and companies invest in talent from acquisition through development and retention. Anyone in a client service business understands the benefits and challenges of the associated dynamics–people coming together to collaborate and create work that will drive impact and business results. And yet, we are living in a…

Footwear brand Birkenstock was previously known for making unstylish but comfortable and durable shoes. But after a recent surge in popularity, the brand has gone public–and put its best foot forward for the city that “never stops walking.” This month, Birkenstock held three activations across New York neighborhoods: NoHo and Flatiron in Manhattan, and Williamsburg…