Advantage+ Shopping Campaigns (ASC) have been among Meta’s most high-profile ad product launches in the last year, but some marketers are finding the results lacking. The tool–which lets artificial intelligence, instead of the marketer, choose which audiences to serve an ad–has helped the company regain some of its mojo with buyers who had diverted spend…
Two designers from New Zealand built a wildly popular social network for movie buffs. Now, they’re cashing in (and sticking around for the sequel).
For London Fashion Week in September, Burberry gathered the glitterati to peruse its Autumn/Winter 2023 collection in an unlikely setting: an old-fashioned greasy spoon with checkered curtains on the windows and over-easy eggs on the plates. The tie-up with Norman’s Caf?, situated in the U.K. capital’s Archway area, was a testament to the vision of…
Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that’s led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data from the last five…
A psychologist, he started the alternative weekly with Dan Wolf and Norman Mailer in 1955. “We were crazy enough to think it would succeed,” he said.
AMC’s The Walking Dead has a new way to bring fans to tiers. Today, AMC Networks announced that it’s begun rolling out the ad-supported version of AMC+ on its direct-to-consumer platform and apps, with third-party platforms and channel providers on the way in the weeks ahead. The tier premieres at $4.99 per month, featuring less…
Fewer than 10 million people watched the Republican presidential candidates on Wednesday, according to preliminary data from Nielsen.
The world of TV marketing just got a little bigger, thanks to Roku and Spotify. Top line Today, Roku and Spotify announced they are teaming up to bring video ads to Spotify’s app on Roku, expanding the companies’ existing partnership. Between the lines Roku and Spotify first partnered more than a decade ago when the…
In a dynamic conversation at Brandweek, Dara Treseder, CMO of Autodesk, shared insights on marketing leadership and the transformative power of creativity. Her journey to chief marketing officer began at GE Business Innovations and GE Ventures, where she learned impactful lessons from influential leaders like Sue Siegel and Beth Comstock. Treseder later moved into startups,…
O aguardado “Counter-Strike 2” (CS2) foi finalmente lançado, uma década depois de “CS:GO”, trazendo uma série de atualizações. Com melhorias em gráficos, áudio e jogabilidade, o novo jogo promete redefinir a experiência dos gamers e atrair uma nova geração de jogadores. Por que isso é importante: O lançamento de CS2 é mais do que uma …
Leia Valve lança “Counter-Strike 2”, a nova geração do icônico jogo de tiro na íntegra no B9.
Pikachu com um toque impressionista. O Museu Van Gogh e a Pokémon Company estão colaborando para ensinar arte de uma forma nunca vista antes. Por que isso é importante: Esta colaboração única celebra o 50º aniversário do Museu Van Gogh e visa não apenas apresentar a nova geração à obra de Van Gogh, mas também …
Leia Pokémon e Van Gogh: colaboração inédita busca educar sobre arte na íntegra no B9.
A intenção de compra na Black Friday deste ano apresenta crescimento significativo, é o que aponta uma pesquisa encomendada pelo Google à Offerwise. As buscas relacionadas ao período promocional cresceram 24% em comparação ao mesmo período do ano anterior. Duas em cada três pessoas no país pretendem comprar produtos na temporada promocional de novembro. O …
Leia Black Friday 2023: pesquisa do Google revela as categorias mais buscadas e os fatores que determinam a compra na íntegra no B9.
? A partir de outubro, o Google Shopping no Brasil vai destacar produtos com frete grátis, entrega rápida e devolução sem custo. ? Por que isso importa O novo recurso, chamado Anotações de Frete, chega a tempo para a temporada de compras de fim de ano e tem o potencial de aumentar as vendas para …
Leia Google vai destacar produtos com frete grátis e entrega rápida na íntegra no B9.
Inclusivity is a pillar of marketing. And as the Latinx population in the U.S. continues to grow and evolve, brands need to understand the significance of culture and language for this key consumer group. This is essential in advertising campaigns as consumers, particularly Gen Z, often choose brands that authentically reflect their identities and align…
Less than a year after its debut, Snap will discontinue its AR Enterprise Services (ARES) unit. Launched in March 2023, the ARES technology suite was designed to allow customers to bring Snap’s AR tech into their own apps, sites and stores. In a note to employees, Snap CEO, Evan Spiegel, said, “After exploring our options…
Adweek’s biggest marketing event of the year returned for its sixth annual edition in 2023. Brandweek took place from Sept. 11-14 in Miami, where the marketing and advertising industry’s leaders gathered to discuss how brands can stay relevant amid economic and consumer uncertainty. Over the course of four days, attendees both in-person and virtual gained…
The longtime head of the company’s theater operations is becoming the division’s chief creative officer, relinquishing his role overseeing its business operations.
Lego is not just a toy company that attracts construction-minded children–it’s a brand that crosses generations. And to acknowledge that broad fanbase and remind them that play is worthwhile at any age, the brand has produced a campaign focusing improving mental health through sound. With the aim of reaching adult builders, Lego has released a…
New business is drying up for agencies ill-equipped to find clients in a squeezed market. This is according to RSW/USA, the 18-year-old business development firm that works with ad agencies, marketing services firms and PR firms. Since 2010, the firm has surveyed agencies to diagnose new business trends. This year, it fielded the survey over…
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