Hasta La Creative!

A father and son share a powerful moment in Yosemite National Park in the latest spot from Subaru.

As a journalist she covered issues affecting women, then turned to writing about housekeeping in handbooks and a syndicated newspaper column.

(TrendHunter.com) The August 2023 cosmetics round-up showcases some unique formulations, as well as some advancements in marketing, sustainability, and digital content creation.

The new B-Goldi Bright by Drunk…

The change came in response to a new law in Canada that requires tech companies to pay news outlets for using their content.

Can you remember the last advertisement you saw at the top of a search page? While many people are aware of the sponsored ads at the top of these pages, very few actually process them. This “search blindness” phenomenon is making search marketing decreasingly effective for marketers across the board. Similar to banner blindness that…

O Instagram, em parceria com a agência Johannes Leonardo e o diretor Vincent Haycock, lançou dois curta-metragens que mostram a profunda integração do aplicativo na vida dos jovens. Por que isso é importante Em uma era onde a vida virtual e real se entrelaçam, é crucial para plataformas como o Instagram mostrar que são espaços …

Leia Instagram confronta o FOMO e destaca emoções da Geração Z em nova campanha na íntegra no B9.

In a series of recent tweets, Doja Cat was asked by fans if she could say she loved them. “I don’t though cuz I don’t even know yall,” was the response, making it clear that she is not interested in rewarding and reciprocating endearment. The Grammy-winning singer presented the ultimate rejection of an intense parasocial…

Cultural relevance cannot be achieved with major rebranding efforts and media and PR blitzes. It needs to be organically grown and fostered throughout the organization. The question is, how? I have worked in cultural branding for more than two decades. Through my experience, I believe marketers must understand four interrelated concepts especially well in order…

It seems to be part of modern human behavior that when something is considered old and passe that people put it into a museum to save it for posterity. And in that same vein, Intuit Mailchimp is set to host an exhibition in honor of email–however, it hopes that the opposite sentiment is true as…

Atlanta keeps maturing in the creative agency world and Brandon Rochon is one of the city’s new transplants helping it grow. Rochon has joined independent agency Hothouse as its evp, head of creative, moving across the country from Los Angeles, where he was CEO and chief creative officer at Kastner & Partners, heading up creative…