Aug
04
Beats by Dre gamifies England star Alessia Russo’s journey to the World Cup
Posted in: UncategorizedTranslation’s ‘Level Up’ spot arrives as the Lionesses storm into the tournament’s knockout round.
Aug
04
WPP’s CEO on ‘Disappointing’ New Business, Utilizing AI and Platforms
Posted in: UncategorizedWith this year’s reduction in global marketing spend having impacted WPP’s financial performance during the first half of the year, WPP chief executive Mark Read is being cautiously optimistic about the year ahead in terms of the projected increase major clients have outlined in recent weeks. The world’s largest agency network has lowered its growth…
Aug
04
WPP cuts revenue guidance amid tech giant marketing cutbacks
Posted in: UncategorizedShares dropped as much as 8% on Friday.
Aug
04
McDonald’s Raises Its Arches Again in an Infectious Ode to Summer
Posted in: UncategorizedMcDonald’s “Raise Your Arches” campaign, which launched in January, was so successful that the brand extended it into 35 additional markets. The uplifting ad demonstrated the power of the brand, with people playfully raising their eyebrows at each other to reference its iconic golden arches–without ever mentioning McDonald’s name. Now the fast-food chain has continued…
Aug
04
Agency news you need to know this week
Posted in: UncategorizedWPP partners with Spotify, Ogilvy Latina appoints CCO and Atlanta’s Hothouse hires first head of creative.
Aug
04
Disney’s metaverse head departs
Posted in: UncategorizedMike White was supposed to lead a team that was eliminated earlier this year.
Aug
04
Adnatomy: How Upwork Created a Zombie CEO for Its Musical Campaign
Posted in: UncategorizedFreelancing platform Upwork started out as Elance-oDesk in 2013, but it took a dead CEO to bring the company to the forefront of the talent marketplace economy. The campaign, “This is How We Work Now,” by agency Alto, features a dead-but-resurrected CEO, Jack, who sings to his employees to shake it up and make up…
Aug
03
Warner Bros. Discovery boasts demand for streaming in upfront
Posted in: UncategorizedContinually updated list of the latest upfront and NewFront news.
Aug
03
See Reebok’s new Gary Vaynerchuk-designed shoes
Posted in: UncategorizedGary Vaynerchuk teamed up with Reebok on a pair of sneakers that feature his VeeFriends alpaca.
Aug
03
Petrobras comemora 70 anos com a promessa de liderar a transição energética no Brasil
Posted in: Uncategorized
Campanha criada pela Ogilvy apresenta o slogan “O Brasil é a nossa energia”
Leia Petrobras comemora 70 anos com a promessa de liderar a transição energética no Brasil na íntegra no B9.
Aug
03
CBS Reveals When Yellowstone Will Make Its Fall Debut
Posted in: UncategorizedCBS isn’t horsing around when it comes to Yellowstone’s broadcast premiere. The network recently announced a reshuffled fall lineup amid the ongoing writers and actors strikes. Now, CBS has set its updated fall premiere dates, with Yellowstone hitting the airwaves on Sept. 17, starting with Season 1. CBS Is Latest Network to Shake Up Fall…
Aug
03
AB InBev CEO points to Bud Light consumer survey even as U.S. sales continue to struggle
Posted in: UncategorizedGlobal strength helped the company offset U.S. losses.
Aug
03
Warner Bros. Discovery’s ‘Nearly Completed’ Upfront Has Volume Up, Subscribers Down
Posted in: UncategorizedFor Warner Bros. Discovery, volume is up, but subscribers … not so much. During an earnings call today, Warner Bros. Discovery’s CEO David Zaslav revealed the company is “nearly completed” with its upfront talks, with volume up and pricing levels “consistent” with the previous year. In 2022, the company earned low- to mid-teen CPM (cost…
Aug
03
How Looney Tunes overhauled its social media strategy to become more relevant
Posted in: UncategorizedWarner Bros. Discovery exec Ashley Woodall speaks with Ad Age about how the social team approaches pop culture moments and more.
Aug
03
‘Perfectly Imperfect’: Resurfacing the Soul of Social Media in the Era of AI
Posted in: UncategorizedIn recent years, we’ve seen advertisers increasingly take advantage of low-fidelity marketing, particularly on social media. This “perfectly imperfect” content, mostly known for its underproduced visual representation, can also manifest in inconsistent voiceover quality and low-effort copywriting that has no regard for punctuation or capitalization. Lo-fi marketing at first appeared counterintuitive to many brands and…
Aug
03
British Airways adds playful art direction to ‘A British Original’ ads
Posted in: UncategorizedUncommon reprises Cannes Grand Prix-winning campaign with some visual twists.
Aug
03
Creator marketing news and trends—Fashion Nova collabs with NPC streamer Pinkydoll, YouTube takes on TikTok
Posted in: UncategorizedThe biggest trends shaping creator marketing and social media this week, from buzzy brand deals to the evolution of creator-led businesses
Aug
03
Only Murders in the Building’s New Escape Room Creates a Great Escape for Fans
Posted in: UncategorizedIf there’s a building that only has murders in it, it makes sense to try to escape it. Top line In honor of the quickly-approaching Season 3 premiere of Only Murders in the Building, Hulu and The Escape Game have teamed up for an escape room experience that brings the series to life both in-person…
Aug
03
WWE signs Slim Jim to wrestling’s biggest-ever sponsorship deal
Posted in: UncategorizedThe tie-up debuts Aug. 5 at WWE’s SummerSlam event in Detroit.
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