Hasta La Creative!

Meeting new people, especially through dating apps, can be uncomfortable. That’s why IRLY does things differently. The app is tailored to Gen Z and offers a fresh approach to online dating. When someone special comes across your feed, you show interest by sending a profile reaction. You can also enhance your communication experience by engaging…

Sandra Alfaro recently left DDB Chicago without announcing where she might be headed next. The short mystery is now solved as Alfaro has been named the first U.S. CEO at independent agency network Gut, effective Sept. 5. Alfaro, who had served as president at DDB Chicago since October 2022, now joins her former CEO Andrea…

Safe sex brand Durex has extended its relationship with McCann Worldgroup, which will become its global brand lead and see it tasked with the development of a new marketing communications model and brand ecosystem. The task will be led by MRM, which already worked with the Reckitt-owned brand in the U.S., while growing its remit…

Food and beverage brands have enticed hungry consumers for decades with juicy chicken sandwiches and oven-fresh pizza in TV commercials at dinnertime. It’s classic contextual advertising–matching a product to the context in which the ad will be seen, without much user data in mind. Over the past year, an unlikely new mealtime behemoth has emerged,…

President Dwayne Elizondo Mountain Dew Herbert Camacho has come from the future to encourage the public to “get your ass checked” in the latest entertaining installment from the Colorectal Cancer Alliance’s “Lead From Behind” initiative. In “Inside President Camacho,” the patriotically clad character from the 2006 cult film Idiocracy–memorably played by Terry Crews, who has…

Lionel Messi, o G.O.A.T. do futebol, é saudado por Lay’s com uma homenagem inusitada: cabras. Por que isso é importante: A chegada de Messi ao Inter Miami não é apenas um marco para os fãs de futebol, mas também uma oportunidade de ouro para as marcas se conectarem com o público de uma maneira criativa. …

Leia Lay’s celebra Messi com 808 cabras na íntegra no B9.

Neither the Portland Trail Blazers, the Miami Heat nor any other NBA team have announced where Damian Lillard will play this year, but Gatorade has a spot for him. The former NBA Rookie of the Year and seven-time All-Star and All-NBA guard asked for a trade this summer after 11 years with the Blazers, with…

Fashion brands and marketers have a new roadmap for sustainable transformation. Incorporating buzzy practices, including regenerative agriculture and circularity, companies like Outerknown, J. Crew Group and VF Corporation are demonstrating the benefits of progress in several of the 12 areas of transformation laid out in a new report from Accenture. But there’s a gulf between…

The ice cream will be sold at Walmart, along with Snoop’s cereal line.

How to revitalize your mind and spark new ideas.