Hasta La Creative!

Young workers see artificial intelligence as a collaborator, a tool for equity and a promise of job security in a tech-driven future

The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing. The publisher wouldn’t share financial specifics, but…

French agency network Havas has acquired a majority stake of 51% in U.K. agency Uncommon Creative Studio. The Vivendi-owned business said the move could help the agency, now in its fifth year, reach a value of over $150 million dollars before 2030. Uncommon founders Natalie Graeme, Lucy Jameson and Nils Leonard will retain a material…

Paris Hilton is globally recognized and celebrated as a businesswoman, socialite, model, actress, singer and DJ. Today, she is increasingly defined by her role as an influential media personality and entrepreneur, founding her company 11:11 Media and inspiring young women to dream big and dare to act. To dive deep into Hilton’s extraordinary evolution into…

As linear television viewership continues to decline, advertisers’ appetite for reaching live audiences has only grown in proportion. To capitalize on this opportunity and tap into lucrative video budgets, publishers including Cond? Nast, Penske Media Corp. (PMC) and Overtime have all recently launched or expanded their livestream video capabilities. The uptick of interest in the…

Fox is ready to face reality with its fall lineup. Following a delay due to the ongoing writers strike, Fox finally gave a glimpse of its upcoming fall lineup on Monday, announcing the premiere date for the long-awaited Krapopolis on Sept. 24 as well as the return of its Animation Domination comedy block in October….

Business organizations, and particularly marketers, on both sides of the Atlantic, can breathe a sigh of relief as the European Union restored a decision that allows for lucrative transatlantic data exchanges between the U.S. and the EU this week. If that sounds a little dense, here’s what you need to know. The new decision ends…

“Beauty changes peoples’ lives every single day,” according to this week’s Brave Commerce guest Chris Chesebro, global chief digital officer at salon specialist company Wella. Products that help people look and feel how they want impact those individuals’ sense of self. The ability to improve people’s lives and livelihoods while building a profitable business makes…

While you probably won’t get your mouth washed out with soap by using a marketing and sales funnel strategy, your revenue generation machine is likely not as effective as it could be. Today’s enterprise sales are anything but linear. Using a model like a funnel, where leads progress through successive, linear stages, might be helpful…