Ad agency account directors can wear multiple hats on any given day: strategist, researcher, planner and chief client liaison officer, the list goes on. The role requires skills that go well beyond that of translator between client and creative, as Adweek’s reporter and AgencySpy editor Kyle O’Brien has uncovered as part of his feature series…
Bedding brand Avocado promotes its Eco Organic Mattress.
Em uma sequência do comercial “Join the Flip Side”, no ano passado, a Samsung explora mais uma vez a resistência dos usuários de iPho…, digo, de smartphones em geral, em trocar seus aparelhos. Se no anúncio original, a protagonista era “perseguida” por coisas dobráveis, agora temos uma paródia dos filmes de terror adolescente dos anos …
Leia Samsung desafia lealdade ao iPhone com paródia de terror em campanha do Galaxy Z Flip 5 na íntegra no B9.
With just days to go until the U.S. Women’s National Team begins its quest for an unprecedented third World Cup championship in a row, the National Women’s Soccer League unveiled the next stage of its “We Play Here” campaign. Two billion people are expected to tune into the 2023 FIFA Women’s World Cup, kicking off…
Brightline launches new product on The Weather Channel for interactive ads in live content.
The business publisher The Wall Street Journal launched its affiliate commerce arm, Buy Side, last June, in a bid to parlay its recommendation authority and affluent readership into a new source of revenue. One year later, despite a broader pullback in consumer spending, the division has found its commercial footing, refined its audience strategy and…
The FTC sent a request for information to OpenAI, according to a person familiar with the request.
The agency sent OpenAI, which makes ChatGPT, a letter this week over the chatbot’s potential harms and the company’s security practices.
For those who might have skipped a few classes in high school, a quick recap here: in 1773, a group of colonists dumped 342 chests of tea into the Boston Harbor in what would become one of the most famous tax protests in American history. This week–some 250 years later–senior leaders at multistate cannabis company…
Social media match heats up—and gets complicated—ahead of the start of the Women’s World Cup.
Samsung is playing into people’s anxieties around switching phones with an ad inspired by teen horror movies such as “Friday the 13th.” The spot is a follow-up to last year’s “Join the Flip Side,” by Wieden+Kennedy Amsterdam, which promoted the mobile brand’s foldable range through a satirical thriller in which the protagonist is haunted by…
Dove and Squarespace round out group of hopefuls.
After winning the coveted Film Grand Prix at Cannes Lions for the comedic spot “R.I.P. Leon,” Apple continues the “Relax, It’s iPhone” campaign by slowing it way down. The new ad, “Tractor,” follows a similar model of using humor to cleverly showcase an iPhone feature. Set to Ludacris’ track “Two Miles An Hour,” the minute-long…
Dove and Squarespace round out group of hopefuls.
Big business-to-business firms often get their hands on artificial intelligence first, but their smaller counterparts need the technology just as much. A report from data and analytics firm Integrate found that 38% of b-to-b marketers are facing budget cuts in 2023, while 40% are eliminating staff. While those budget cuts are decreasing field and event…
Ad Age’s take on the hottest celebrity marketing moves of the past month.
You’ve seen Cannes Lions Grand Prix-winning work—here are some other campaigns that are worth your time.
How do you make dolls with a thorny history into modern movie characters? Run toward the complexity, say the star-producer and her castmate.
The short-video app is showing brands how it can be the right place to reach gamers.
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