Hasta La Creative!

(TrendHunter.com) In March 2023, brands are focusing on providing consumers with footwear options suitable for seasonal elements in addition to celebrating preppy, formal styles as the Spring season rolls around. Not…

The new approach will require younger users to enter a password if they want to binge more than an hour of videos at one time.

The Cond? Nast title Glamour launched a digital storefront on Wednesday called The Glamour 100, a shoppable grid featuring 100 curated products from women-owned brands, as part of its efforts to build commerce and advertising revenue. The landing page is part of a larger franchise, called ByWomen, which also includes a permanent database of women-owned…

After Auburn freshman Kharyssa Richardson suffered a head injury in November 2022 at the Las Vegas Invitational, she lay on the hardwood floor for 45 minutes waiting for the paramedics to arrive. For brands with media investments in the NCAA, this was a major wake-up call to the inequities in college basketball and a sign…

Amid choppy economic waters for the advertising industry, supply-side platforms have been particularly challenged of late, with Yahoo shuttering its SSP and laying off more than 1600 employees, SSP EMX filing for bankruptcy and layoffs at several firms. Magnite and PubMatic, two of the largest independent SSPs and among the few that are publicly traded,…

Influencer marketing is maturing. Creators are leaving #TikTokMadeMeBuyIt back in 2022, declaring 2023 the era of #De-influencing instead. As “eat the rich” storylines permeate culture (see: The White Lotus, The Glass Onion, The Menu and your Twitter timeline), Gen Z is mounting its own push against capitalism on TikTok. In the simplest of terms, “De-influencing”…

Brands should use cultural participation—instead of acculturation—to anticipate media consumption and buying behaviors 

Despite the time and effort many people devote to finding their ideal home, one thing is beyond a property seeker’s control: the neighbors. French real estate platform SeLoger brings this truth to life through a campaign that depicts quirky and unexpected encounters with neighbors. Created by French agency Interruption, the three ads take place in…

No Brasil, talvez ela tenha recebido tanta atenção quando deveria, mas a verdade é que “Yellowjackets” foi considerada uma das melhores séries de 2021, se tornando uma maiores estreias do canal Showtime em todos os tempos. O suspense criado por Ashley Lyle e Bart Nickerson – com Melanie Lynskey, Christina Ricci, Tawny Cypress e Juliette Lewis …

Leia Para promover segunda temporada da série, Showtime vai recriar acampamento de “Yellowjackets” no SXSW 2023 na íntegra no B9.

For nearly two centuries, The New York Times has been building a legacy as a company with its finger on the pulse of the public. Since David Rubin joined as its first chief marketing officer in 2016, the Times’ subscriber base has shot up by nearly 7 million. What are the tactics behind this growth?…