Agency: Genesis Advertising Private Limited
Founder & MD: Ujjal Sinha
Creative Director: Partha Chowdhury
Senior Art Director & Illustrator: Saptadip Dey Sarkar
Senior Copywriter: Mahasweta Chakraborti
Client Servicing Director: Sreemoyee Chakraborty
Senior Account Executive: Anwaesha Dutta
(TrendHunter.com) These hydrating skincare products are perfect for people with dry to parched skin or those living in drier or cooler climates. From high quality hydrating moisturizers to deeply nourishing hydration…
There have also been questions around Nielsen’s measurement of “Thursday Night Football” on Amazon Prime.
Ad Age editors discuss the hits and misses of the Big Game ads.
The link between concussions and contact sports is well known, but a traumatic brain injury can happen in many ways, from a car accident to a simple fall. Actor and comedian Rebel Wilson is urging everyone to get their melons checked in a humorous PSA for Concussion Awareness Now directed by Great Guns USA’s Oren…
Conversations around Big Game ads are already kicking off on the site, even if worries persist about safety and glitches.
Downy has been teasing us with a series of social spots featuring a celebrity who won’t unveil his identity until he proves that Downy Unstopables scents last up to 12 weeks. Now, the celebrity is convinced of the validity of the claim, and he pulls down the sweatshirt he’s had over his head to reveal……
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A series of teasers has seen Foo Fighters frontman Dave Grohl teasing his Super Bowl spot for Diageo whisky brand Crown Royal. (He’s apparently also a fan.) In those teasers were hints of the main spot, which will run in the third quarter of the Big Game after halftime. The 30-second spot finds Grohl in…
Unilever brand ‘evolves’ with ‘Change Is Beautiful’ campaign, ergonomic bottle from recycled plastic and PETA approval.
The Florida governor had wanted to abolish the resort’s designation as a special tax district. That would have left two counties paying for services like policing.
The bid by four of Europe’s largest telecom companies – Deutsche Telekom, Orange, Telefonica and Vodafone – to develop their own digital advertising platform has been given unconditional approval by European regulators. The development of their own “privacy first” advertising platform has been in the works for two years. It will aim allow the four…
Ad Age is counting down to Super Bowl LVII. In the days leading up to the game, which will air on Fox on Feb. 12, Ad Age will bring you breaking news, analysis and first looks at the high-stakes, Big Game commercials—all in our Super Bowl newsletter. Sign up right here to get them via email.
With less than three days to go before the game, 33 ads are now out—meaning about half the brands have shown their hands. A few more will probably trickle in before game day. But there will be a fair amount of ads that will make their public debut during the game. It’s a decision that PR agencies and chief marketing officers wrestle with: Do you release early to juice pre-game social media views while netting exposure from TV morning shows, like NBC’s “Today.” Or do you wait for a gameday surprise, hoping your ad somehow breaks through on Sunday. Here is the reality—most of the general viewing public probably won’t have seen most of these ads until they watch them during the game, no matter when they are released.
But we know most Ad Age readers obsess over every ad detail. So, here below, view all the ads out so far in one place. Tweet at us @adage and let us know what you love, and what you hate.
Read more: Super Bowl 2023 commercials released so far
Watch live at 12 p.m. ET Monday: Debating 2023 Super Bowl commercials
One advertiser that will not be releasing its spot early is Molson Coors. The reason: the brewer is running a contest with DraftKings in which people can win money by predicting what happens in the ad, which promotes Miller Lite and Coors Light. So they obviously can’t tip their hand. Molson Coors is bullish on the approach: In a corporate blog post, the company states its strategy has netted more than 1,300 media stories and 5 billion consumer impressions. It also cites a Harris Poll survey that shows 73% of respondents agreeing that advertisers should not release their ads early.
Sofia Colucci, VP of marketing for Miller brands, states: “So many brands have already shown their hand and put their ads out there. What’s unique about Molson Coors’ ad is that there’s this anticipation that’s built up over time. There’s $500,000 at stake! That’s creating a lot of excitement.”
How to follow the ad game on Ad Age: Bookmark our Super Bowl 2023 Guide
Babies and dogs are a Super Bowl staple, and we were served both in the latest batch of ads released this morning. E-Trade’s spokesbaby is the best man at a wedding in a spot that extols the virtues of E-Trade for life events such as getting married. Direct-to-consumer pet food company The Farmer’s Dog follows the story of a little girl and her dog. DoorDash also dropped its spot this morning, plugging its grocery “dashers” with an ad starring Matty Matheson of Hulu’s hit series “The Bear,” Raekwon The Chef of the legendary rap group Wu-Tang Clan and Nickelodeon’s stop-motion-animated Tiny Chef.
For the second consecutive year, Ad Age surveyed Super Bowl advertisers on how they prioritized diversity and inclusion in the creation and production of their ads. We found that while some brands had very clear action steps, many did not provide specific details on the makeup of those who worked on their ads and their cast.
Read more: Super Bowl ads reflect decline in DE&I commitment in the ad industry
Some local Super Bowl ads of note: The Mets are running an ad in New York from FCB New York that features Francisco Lindor, Brandon Nimmo, Edwin Diaz and newly signed Japanese pitcher Kodai Senga—plus Mr. Met, of course. Deloitte Digital is behind an ad for CSAA Insurance Exchange that shows a QR code on top of a Rick Astley hairdo that links back to a previous ad. It will run in Oklahoma City and Tulsa, Oklahoma; Indianapolis; Philadelphia; and Hartford and New Haven, Connecticut.
What does a tiny puppet have in common with an actor from Hulu’s The Bear and a member of the Wu-Tang Clan? Well, they’re all chefs, of course. Food delivery app DoorDash is back in the Super Bowl after a year off following its 2021 debut, which took place on Sesame Street and starred Hamilton’s…
Though AI isn’t yet ready for Big Game ads, marketers such as MailChimp and BetOnline are finding smaller use cases.
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