Several years after Google introduced Fledge to the world as one of a suite of cookie replacements, and nearly nine months after Google opened up the product to testing for the wider industry, the retargeting solution is gaining adherents, five sources told Adweek. There’s some consensus that Fledge, an acronym for first locally executed decision…
A new ANA report analyzes the growing retail media network trend, finding that many are attracting “reluctant” brand buyers.
To promote the immersive gaming worlds players can access through its PlayStation 5 (PS5) console, Sony Interactive Entertainment (SIE) has released a campaign in which it imagines journalists reporting live from within their games’ action-packed narratives. These games include Spiderman, Resident Evil, God of War and Gran Turismo. Created by DDB-owned creative production company Cain&Abel,…
Busch Light has a penchant for the great outdoors and mellow music stars. Last year, the AB InBev brand’s regional ad starred a larger-than-life Kenny G serenading the mountains. This year, balladeer Sarah McLachlan ventures into the great outdoors for the brewer. McLachlan, known for her Lilith Fair-headlining music and heartfelt promotion of the ASPCA,…
Marketing head Krystyn Stowe explains Busch Light’s Super Bowl ad strategy.
The tech’s real future lies in helping people across the economy work more efficiently.
CMO Nicole Parlapiano invites you down the rabbit hole with a Tubi campaign that’s brand-first, not title-first.
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| THE ORIGINAL? Lonely Planet Travel Guide – 2004 Click the image to enlarge Source : Adeevee Agency : Jung Von Matt Hamburg (Germany) |
LESS ORIGINAL Sherry Fitzgerald – 2022 Click the image to enlarge Source : Adsoftheworld Agency : ITC of Huskies (Ireland) |
This week: travel ads from the horse’s mouth, a car-loving cat and some tipsy fast food orders.
Welcome to Marketing Morsels, Adweek’s weekly sampling of the most delectable brand stunts and campaigns we saw this week (but weren’t able to cover elsewhere). This week, discover offerings from M&M’s, Coca-Cola, Twix and more. Enjoy the assortment! Morsel #1: Are Ma&Ya’s a Super Bowl stunt? Most of the internet will have heard or seen…
The former president, now free to post again on Facebook and Twitter, has increasingly amplified far-right accounts on Truth Social. Experts on extremism worry that he will bring this approach to a far wider audience.
With partners on NBC and then CBS, and with a rapid, opinionated style, he was heard during every N.C.A.A. men’s basketball tournament from 1975 to 2008.
Recent breakthroughs in artificial intelligence have raised fresh questions over the impact the technology could have on content production for publishers (and such as BuzzFeed and CNET). In turn, this has triggered debate among marketers as to how the influx of this content impacts ad-buying decisions. Unlike journalists, marketers have so far expressed little anxiety…
There’s nothing like going on a cool trip and posting the photos and videos on social media. As platforms experiment with Web3 technologies more and more, platforms like Meta are looking to offer more creative ways for users to express themselves, such as creating and buying NFTs. Last year, Instagram selected a few creators to…
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