Jan
11
How Canada Goose is working with influencers and emphasizing sustainability
Posted in: UncategorizedOuterwear brand Canada Goose is keeping purpose top of mind as it markets its brand by using influencers and emphasizing sustainability.
Jan
11
SiriusXM’s Audio Alchemist Helps Brands Find Their Sound Through Science
Posted in: UncategorizedMusic wasn’t something Steve Keller thought he could make a career out of. The self-proclaimed audio alchemist (official title: sonic strategy director) at SXM Media’s in-house creative agency Studio Resonate built up an encyclopedic knowledge of music as a young man, but was using it only as “a fairly effective dating tool.” “The plan was…
Jan
11
Progressive’s newest character is a familiar face
Posted in: UncategorizedProgressive is introducing new character TV Dad as it positions its brand as a saver of money for consumers amid the tough economic climate.
Jan
11
Grandma Is (Barely) Hiding a Huge Secret in This Playful French Lottery Ad
Posted in: UncategorizedHow would you react if you won the lottery? You might imagine that you’d be bursting at the seams with excitement, ready to shout your good fortune from the rooftops. But what if you kept your win a secret? This is the premise of a new ad from the French lottery Loto, which shows what…
Jan
11
CES 2023—how brands are leveraging technology for inclusivity, equity and sustainability
Posted in: UncategorizedTech for tech’s sake was almost completely gone from the convention floor.
Jan
11
McDonald’s Sweden Campaign ‘Time Travels’ to Bring Back Old Deals
Posted in: UncategorizedTo help consumers counter the impact of inflation, McDonald’s has begun a campaign in Sweden to travel back in time to find old deals on menu items. The “Deals Stuck in Time” campaign from Nord DDB uses Google Street View to allow people to find and “unlock” over a decade of old out-of-home advertisements for…
Jan
11
Meta Falls Off Glassdoor Best Places to Work 2023 List
Posted in: UncategorizedIt has been quite a fall from grace for Meta on the annual Best Places to Work 2023 list from Glassdoor, a provider of insights on companies and jobs, as Facebook’s parent company slid from No. 11 in 2021, to No. 47 in 2022, to completely out of the top 100 this year. Facebook’s parent…
Jan
11
TikTok: How to Check for Copyrighted Sounds in Videos
Posted in: UncategorizedTikTok allows creators to automatically check for copyrighted sounds when they create posts. However, users must turn this feature on before the application will begin doing so. Our guide will show you how to turn on the “video sound copyright check” setting in the TikTok mobile app. Note: These screenshots were captured in the TikTok…
Jan
11
Rob Gronkowski’s Gronk Beach Is a Brand’s Live Event Dream at the Super Bowl
Posted in: UncategorizedRob Gronkowski has a busy Super Bowl weekend ahead of him next month. The retired four-time Super Bowl champion is an NFL analyst for Fox Sports and will be kicking a field goal live in the third quarter for FanDuel’s Super Bowl spot. “I’m more busy that whole week than when I was playing in…
Jan
11
Brave Commerce Podcast: Using Data to Develop Consumer Experience and Obsession
Posted in: UncategorizedIn this episode of Brave Commerce, Michal Geller, president of ecommerce and digital at Newell Brands, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss retail media and ecommerce attribution. Geller shares his experience using retail media as a productive media platform. He explains how brands can utilize retail media to develop strong relationships with…
Jan
11
IKEA – The troll – (2023) 2:00 (Canada)
Posted in: Uncategorized
Household
‘The Troll’ is a two-minute film about a lonely troll and the boy who helps to brighten his life (with an assist from IKEA, of course).
Jan
11
The Speed of Culture Podcast: The Advertising Playbook for Insurance Brands
Posted in: UncategorizedMany people don’t understand how much an insurance company depends on advertising to create an identity. Compared to a physical product, insurance is intangible, and people gain an association with the brand through advertising. How much you invest in advertising and how you lead your marketing strategy is a core differentiator on who wins and…
Jan
11
Apple revela números para demonstrar força como empresa de serviços e entretenimento
Posted in: Uncategorized
A Apple divulgou hoje (10.jan) um grande compilado de números para celebrar a atuação da empresa em duas grandes frentes: o negócio de assinaturas e entretenimento. No comunicado distribuído para a imprensa, Eddy Cue, VP de Serviços da Apple, destaca as parcerias com criadores e desenvolvedores do mundo todo. Seja pra pra oferecer um novo …
Leia Apple revela números para demonstrar força como empresa de serviços e entretenimento na íntegra no B9.
Jan
11
Blake Hounshell, ‘On Politics’ Editor at The Times, Dies at 44
Posted in: UncategorizedHe was managing editor of Foreign Policy magazine and a top editor at Politico before overseeing The Times’s popular political newsletter.
Jan
11
Booking.com Reserves Room For Its Latest Super Bowl Ad
Posted in: UncategorizedBooking.com is making a return trip to the Super Bowl this year after bringing Idris Elba along as its Big-Game travel companion in 2022. The online travel provider has purchased a 30-second commercial during the fourth quarter of Super Bowl 57. Creative agency Zulu Alpha Kilo is putting the ad together, though little is known…
Jan
11
Golden Globes Winners 2023: The Complete List
Posted in: UncategorizedThe winning films, TV shows, actors and production teams at the 2023 Golden Globe Awards.
Jan
10
Willie Nelson Joins Snoop Dogg and Martha Stewart in Hawking Multipurpose BIC Lighters
Posted in: UncategorizedIf you know you know, and if you don’t, BIC will spell it out for you: Lighters like its EZ Reach model are tailor made for fireplaces, fondue pots, tiki torches and “more.” And by “more,” the brand means weed. To drive home that unsubtle point, BIC has added country music icon Willie Nelson to…
Jan
10
Booking.com returns to the Super Bowl
Posted in: UncategorizedBooking.com returns to the Super Bowl for second year in a row with a 30-second spot from agency Zulu Alpha Kilo.
Jan
10
Disney Revises Pricing Policies at Its Parks
Posted in: UncategorizedTicket prices won’t exactly be less, but the cost of some activities and perks will be adjusted, after complaints about the cost of visits.
Jan
10
Burger King Hires Patrick O’Toole as New CMO in Brand’s Bid to ‘Reclaim the Flame’
Posted in: UncategorizedAs it looks to reclaim its second-place perch with an increased focus in advertising, Burger King is naming Patrick “Pat” O’Toole its chief marketing officer for the United States and Canada. O’Toole will begin the role on Feb. 6. O’Toole comes to the RBI brand after nearly a year as chief marketing officer for PepsiCo’s…
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