For many, mental health can not only be a challenge in itself, but can oftentimes be a lonely battle. For PAWS NY, a nonprofit pet organization, pets are not just great companions, but are powerful healing aids. To highlight the mental health benefits pets can provide, PAWS NY and agency Klick Health launched a heart-tugging…
Move follows layoffs last week but Cincinnati-based media independent and NitroC will retain separate identities.
Discord Nitro subscribers have access to exclusive features on the messaging platform, including the ability to use a GIF or custom image as a background during video chats. Our guide will show you how to use a custom background in video chats in the Discord desktop application. Note: These screenshots were captured in the Discord…
Em comemoração ao Ano Novo chinês – que será celebrado no próximo dia 22 de janeiro – a Apple encomendou ao diretor Peng Fei Song um curta-metragem totalmente filmado com iPhone 14 Pro. Com 18 minutos de duração, o filme “Through the Five Passes” conta a história de um jovem, seu amor pela ópera e …
Leia Apple celebra Ano Novo Chinês com curta-metragem filmado com iPhone 14 Pro na íntegra no B9.
(TrendHunter.com) The Sony Walkman NW-A306 is a portable music device engineered with power and performance in mind to help users access their favorite content in a high-quality manner from anywhere. The device works…
Empower Media is entering a new era of ownership and leadership, as Ashlee Clarke becomes the majority shareholder and CEO of the independent agency, based in Cincinnati. Clarke is the founder, CEO and CCO of creative and media agency NitroC, and the two agencies are now tied together by the acquisition. With the new leadership…
The National Hockey League teamed up with Pepsi on free-to-play weekly pick ’em game the Pepsi Zero Sugar NHL Goalie Challenge. Every week, NHL fans in Canada and the U.S. can choose three NHL goalies to either get a win, have the most saves, have the fewest goals against or have a shutout for the…
Ad Age is counting down to Super Bowl LVII. In the weeks leading up to the game, which will air on Fox on Feb. 12, Ad Age will bring you breaking news, analysis and first looks at the high-stakes Big Game commercials—all in our Super Bowl newsletter. Sign up right here to get the latest updates via email.
One of the ad plotlines for Super Bowl 2023 is how many alcohol brands will get in the game after Anheuser-Busch InBev gave up its category exclusivity. We are now up to three newcomers after French Spirits Group Rémy Cointreau confirmed this week it would run an ad for Rémy Martin. Diageo’s Crown Royal and Molson Coors are also in the game.
AB InBev has also bought ad time, even though it will no longer have the game to itself. The brewer has yet to confirm which brands it will advertise, but it’s very likely that the game will serve as a launchpad for Anomaly’s first work for Bud Light. And the brewer’s top U.S. marketer is offering some clues on what to expect—notably that the brand will move away from humor. “There are many interpretations of being ‘funny,’ and I think Bud Light became the center of the joke, where we want to be a bit more inspirational, a bit more confident and charismatic,” CMO Benoit Garbe said at Beer Business Daily’s Beer Industry Summit this week, according to reporting from the publication.
He also shed light on why the brewer gave up its exclusivity, saying that it has to do with freeing up resources after “spending a significant amount of our yearly budget in Q1, and pretty much in one day,” Beer Business Daily reported, noting the brewer wants to spend more in the summer.
To keep track of all the advertisers running national spots in the game, bookmark Ad Age’s regularly updated Super Bowl ad chart.
Ready or not, brands will soon begin dropping tons of teasers, which are essentially ads for their ads. Doritos is one of the first brands out of the gate, releasing a video showing rapper Jack Harlow being pursued by fans and paparazzi, hinting at a “love triangle” plotline for the ad, playing off the chip’s shape.
Countless more celebs will appear in ads, but so far the list includes Kevin Hart for DraftKings and Rob Gronkowski for FanDuel. Bryan Cranston will reprise his role as Walter White for Frito-Lay’s PopCorners brand in a “Breaking Bad”-themed spot. Jesus will also be in the game—or at least alluded to—thanks to the Servant Christian Foundation, which will make its Super Bowl debut to continue its “He Gets Us” campaign.
Check out Ad Age’s Super Bowl blog for real-time Big Game updates.
Two more 2022 advertisers confirmed this week they are coming back this year: WeatherTech will make its 10th appearance in the game, while Booking.com will appear in its second game—this time with a new agency, Zulu Alpha Kilo. But another travel brand is not coming back. Expedia, which ran ads for its namesake brand and VRBO last year, confirmed today it is out.
For a behind-the-scenes look at Super Bowl ad planning, check out Ad Age’s Super Bowl Playbook event on Feb. 7. It will feature brand leaders and agency execs behind the ads. Register here for the virtual event.
The Kansas City Chiefs are seeking a Chiefs Ritual Officer as part of a new playoffs ad campaign. It’s only a one-day gig for a die-hard fan who must prove their own fan rituals (more here on how to apply). The team is also out with an ad narrated by actor and Chiefs fan Henry Winkler (who will forever be known as Fonzie) that highlights fan rituals inside “Chiefs Kingdom,” which is also the name of the club’s loyalty program. The Ritual Officer job includes a ton of perks, including 142 home game tickets across the 2022 playoffs and the 2023 season. Happy days, indeed.
Super Bowl IX was played on this day in 1975 when the Steelers beat the Vikings in New Orleans. NBC carried the game and, according to this roundup on YouTube, advertisers included Miller Lite, Goodyear, and McDonald’s, which ran an ad featuring its now-iconic Big Mac song (two-all-beef-patties-special-sauce-lettuce-cheese-pickles-onions-on-a-sesame-seed-bun). RCA plugged its color TVs that apparently also doubled as “magnificent furniture.” TVs today are of course more about being slim and sleek—and one brand, TCL, today announced a new sponsorship making it the “official TV partner of the NFL.”
For a complete look at Big Game commercial history, check out Ad Age’s Super Bowl ad archive.
It’s official: Netflix is joining upfront week. The streaming giant exclusively told Adweek that it will host its first-ever upfront week event on Wednesday, May 17, at New York’s Paris Theater. The company’s event for advertisers will likely start with a presentation at 5 p.m., followed by a reception. For its first year at upfront…
Erika Ayers discusses how the media company is leaning into live sports and how it plans to build out opportunities for brands.
Up-and-coming artists will perform live on TikTok throughout this weekend’s games.
Há quase dois anos que o Google tinha prometido permitir reações com emojis no Google Meet. Talvez ninguém mais estivesse lembrando disso, mas, finalmente, aconteceu. A novidade será lançada aos poucos durante os próximos dias, primeiro pra quem usa o Meet no navegador ou no iOS. Futuramente, vai chegar também para Android. Para reagir com …
Leia Agora é possível reagir com emojis em reuniões do Google Meet na íntegra no B9.
(TrendHunter.com) These top CES 2023 innovations range from computerized lipstick applicators to convenience store metaverses. Hosted in Las Vegas from January 5 to January 8, 2023, the Consumer Electronics Show…
In tandem with the dwindling dominance of the duopoly, direct-to-consumer brands are diversifying their playbook for 2023. “You could run a successful DTC brand and really only do Facebook, Instagram and Google a couple of years ago,” said Adam Lovallo, founder of digital agency Thesis. “That’s no longer the case.” In 2023, brands are diversifying…
Reynolds, a part-owner of Mint Mobile, often creates and appears in its ads.
(TrendHunter.com) While there have been a few concrete Marvel x Nike footwear releases—such as the Iron Man-inspired Nike Air VaporMax 2019, one might say that the supply does not match the demand. Many…
Dentsu has named Paolo Stucchi, a 12-year veteran of the agency network, to head up its EMEA media division. He takes over from Thomas Le Thierry, who will transition to become its client adviser for the region. Stucchi steps up from CEO of Southern Europe, a role he took on in 2017. In overseeing the…
McCormick & Company, the food industry giant behind French’s, Schwartz, Ducros, Frank’s RedHot and other brands, has expanded its long-term relationship with Dentsu X following a review. After slowly increasing its scope over the years, the Dentsu Media agency won the chunk of McCormick’s business it was missing–namely, the Europe, Latin America and Southeast Asia…
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