Hasta La Creative!

Cohen makes New Year advertising predictions and what’s to come for Twitter. 

YouTube is the second biggest website worldwide. It’s also the most popular video-sharing platform that everyone can agree on. Whenever you’ve come to think about video content, YouTube will stand out first among other channels.

Now that everyone tunes in on YouTube for everything, such as watching the news, finding recipes, and checking the latest gadget unboxing, having content on this platform can benefit you as a business.

Think about it.

People just go straight to YouTube whenever they want to watch “something.” That means the chance of your content getting viewed is pretty huge. If you produce popular content like a tutorial video, YouTube is a great place to share it with the world. Instead of using a website only, you can incorporate YouTube as a part of your marketing strategies to get the word out more widely.

8 Techniques to Amplify Your YouTube Marketing Strategy

Everyone can post videos on YouTube, but not all get the same amount of exposure and engagement. The reason may be the irrelevancy between video content and the brand itself.

For example, if you’re running a restaurant business, posting about cryptocurrency isn’t a good move simply because it’s not relevant to your niche and audience. That’s why many fail to get viewers and subscribers even though the creator has made hundreds of videos on his channel.

You must pay attention to several tactics when using YouTube marketing for your business.

1. Post high-quality content

The type of content you post is important because it will determine how many viewers you will receive. For example, a video marketing that is only a few seconds long won’t be shared or watched by anyone. You need to post videos at least 2 minutes long to get noticed.

The content should also be interesting because viewers will stop watching if it’s not engaging enough. Your videos should make people want to watch the next video you upload.

2. Understand the trends on YouTube

YouTube has its trends that may seem irrelevant to your business but can help you gain more engagement and subscribers. For example, YouTube Rewind is an annual video that highlights the most popular videos on the site for that year. You can make your own rewind version by including special events that help your business grow in a year.

Include your customers in your videos as well. They would be very happy finding themselves recognized by the brand they always purchased from. This can increase customer retention and help you build a strong community.

3. Use appropriate tags for your content

Hashtags are critical for YouTube marketing. YouTube uses hashtags to sort videos into their own category, allowing users to easily find the video content they are looking for.

Don’t use too many hashtags on one post, as it can get your content buried under all the other random tags. Stick with 3-4 relevant tags, and you’ll see a huge increase in engagement.

4. Do competitor research

Why is competitor research important? There are thousands of business channels on YouTube, and a lot of them are your main competitors. You may not realize it yet, but you should consider competitors as your challenge in getting viewers.

Competitor content reflects what they are offering. Learning about their actions will help you understand their purpose in posting videos. You can then reverse engineer this by making your own content that fits your niche and possibly makes a greater one than your competitors.

5. Optimize your video titles and descriptions

YouTube SEO is a search engine that allows users to search by keywords. Make sure you use keywords relevant to your niche and the topic of your video. This will help you get more views on your videos when people search for them on YouTube or Google search engines. Don’t stuff keywords in your title, as it can lead to people clicking off from viewing the video when they see it’s irrelevant or spammy.

6. Post regularly

If you want your YouTube channel to grow, you need to post at least 1-2 videos per week on your channel so people can know that your business exists on YouTube and they can subscribe to it.

This way, if they like the quality of your videos and the information provided, they can subscribe and continue watching more of them in the future. Regular posting also makes people anticipate what kind of information they will get from each new video you post on your YouTube channel.

7. Identify your target audience

Knowing the audience is essential because it will help you know what type of content they want to watch. For example, if your fast food business is catering to young adults, posting videos about how to make a salad won’t get you subscribers and engagement.

It’s vital to narrow down who your audience is and makes a buyer persona out of it. Make sure to understand what your audience truly wants. If you don’t know, watch videos in your niche and see what they like.

8. Add a call-to-action

Include a call-to-action in your description of the video, asking viewers for comments or questions about what they just watched, directing them towards other videos that have information about what they are looking for, or asking them to subscribe if they liked what they saw in order to keep up with future updates on the channel.

Ensure that you include links in both the title and description of both text format and videos embedded within the content so viewers can easily find out more about you or be directed towards social media sites where they can follow you if they liked what they saw.

Wrapping Up

YouTube makes a great platform to share your business videos. With YouTube, you can reach out to a wider audience beyond borders. Imagine you can connect to people across the world without physically visiting them and informing them about your products.

Incorporate YouTube in your marketing strategies, but it’s essential to be aware of what you’re posting. Make sure to do some research, identify your audience, and understand the YouTube rule (tags, keywords, descriptions, etc.) if you want to stay ahead of the YouTube marketing game.

This guest post was written by Andre Oentoro, founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). You can find him on Twitter, LinkedIn and email.

In digital marketing, delivering an excellent customer experience is essential to success. And to do that, you need a Digital Experience Platform (DXP). But what exactly are DXPs, and why do you need one? Let’s take a closer look.

What’s A Digital Experience Platform (DXP)?

A digital experience platform is a comprehensive software solution that assists organizations in creating, managing, and delivering personalized digital experiences to their customers across all channels. A DXP includes:

– A content management system (CMS)
– A digital asset management system (DAMS)
– An eCommerce platform
– A customer relationship management system (CRM)

A DXP should be built on a robust, scalable, and extensible architecture that can support a wide range of digital experience capabilities.
Some of the capabilities that a DXP should provide are the following:

– Content management
– Personalization
– E-commerce
– Omnichannel delivery
– Marketing automation
– Analytics
– Social engagement

Building a DXP from scratch can be a daunting task. However, doing so has many benefits, including having complete control over your data, customizing the platform to your specific needs and strategies, and getting the most bang for your buck (since you’re not paying for features you don’t need).

If you’re unsure whether you need a DXP, here are some things to consider. A good DXP like Optimizely can help you:

Build Better Customer Relationships

A DXP can help you manage your customer relationships more effectively by giving you a single, unified view of your customer data that allows you to deliver more personalized and relevant customer experiences across all channels.

Drive More Sales And Conversions

A DXP can help you drive more sales and conversions by delivering personalized experiences to your customers. You can increase your sales and conversion rates by providing the right message to the right customer at the right time.

Increase Customer Loyalty And Retention

DXP can help you increase customer loyalty and retention by delivering personalized experiences that keep your customers returning. You can also strategically keep your customers engaged and loyal by providing the right platform.

Reduce Costs

A DXP can help you reduce costs by consolidating your customer data into a single platform. It allows you to reduce the number of disparate systems you need to manage and maintain and can help you reduce the costs of managing your customer data.

As you can see, there are many considerations before building a digital experience platform as part of your digital transformation initiative. By uniting all customer touchpoints and data, you can create efficiencies and improve your customer’s digital experience while reducing your overall costs.

Do I Need A DXP?

Now to answer the big question – do you need a digital experience platform? The answer depends on two things: what you want to achieve as a company and how you want to get there.

DXPs like Sitecore can be a great solution if you’re looking to create a seamless, omnichannel experience for your customers or if you need to launch and iterate on new digital experiences quickly.

However, a DXP can be overkill if you only want to create a simple website or are not ready to commit to ongoing platform maintenance and support.

Here are some tell-tale signs:

You Have A Complex Web Ecosystem

The first sign that you might need a digital experience platform is if you have a complex web ecosystem with multiple websites, mobile apps, and other digital touchpoints. It’s especially true if your website is integrated with several back-end systems, channels, and front-end technologies. You need to unify these systems and make them work together seamlessly to create a consistent user experience across all touchpoints.

That’s where a digital experience platform (DXP) comes in. A digital experience platform can help you manage your web ecosystem by providing a unified interface for all your back-end systems, making creating and managing content for each customer easier. In addition, a DXP can help you optimize your website for better performance and more conversions.

You Need To Deliver Personalized Customer Experiences

Another sign that your company needs a digital experience platform is if you’re still using a one-size-fits-all approach to your customer experiences. If you’re still using the same content, same design, and same user experience for all of your customers, regardless of their specific needs or interests, then it’s time for a change.

A DXP helps companies create and deliver personalized digital experiences to their customers and prospects. A DXP is typically a cloud-based platform that provides a single, unified customer view and enables companies to deliver a consistent, personalized experience across all digital channels, including websites, mobile apps, and social media.

You Want A 360-Degree Market View

Aside from the need for agility, one of the main reasons enterprises are looking to build digital experience platforms is to get a 360-degree view of their customers. To do this, they need to unify all of their customer data–from social media interactions to customer service interactions to product usage data–into a single view. This data can then be used to create a complete picture of each customer and their needs.

As a digital marketer, you want to be able to see and track customer interactions across multiple channels in one place. It helps you create a holistic view of the customer experience and identify areas where you can improve your marketing efforts. A digital experience platform (DXP) is a solution that helps you do just that.

You Need To Streamline Your Processes

You might also find yourself stuck in a rut, relying on legacy systems that are no longer effective. A digital experience platform (DXP) can help you break free from these limitations.

A DXP can help you streamline your processes and break free from legacy systems by integrating your tools and data. Many companies have a variety of tools that they use to manage their digital products and customer experiences. A DXP can help you connect these tools and make them work together seamlessly.

A DXP can also help you manage your data more effectively. By integrating your tools and data, you can understand your customers’ needs better. In return, it can help you provide better services and improve your product offerings.

If you can relate to any of the above, a digital experience platform could be a game-changer for your business.

Final Thoughts

Building a DXP can be a major undertaking, but it can also be a major differentiator for your business. If you can successfully create an integrated system that provides a great digital experience for your customers, you will be well ahead of the competition.
Before you build a DXP, you should carefully consider your business needs and objectives. If you have the resources and the commitment to make it happen, a DXP can be an excellent investment.

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