Dec
08
Superfans and microtribes—how brands can harness passionate consumers to drive growth
Posted in: UncategorizedWhether selling sneakers or streaming services, marketers need a tribal strategy.
Dec
08
How the new AI ChatGPT helped write this op-ed
Posted in: UncategorizedWhy marketers must master the tool to remain relevant in 2023.
Dec
08
Best Podcasts of 2022
Posted in: UncategorizedThis year’s standouts included shows about a gay paradise in Massachusetts, a mass kidnapping in Mexico and a commune in West Virginia.
Dec
08
6 streaming TV shows that made their mark in 2022
Posted in: UncategorizedA look back at the shows on everyone’s screens this year.
Dec
08
Foreigner refilled again and again / Resservi jusqu’à saturation?
Posted in: Uncategorized |
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| THE ORIGINAL? HSBC Bank TV Commercial – 2003 Stranger man having trouble with local traditions Watch the TV Commercial (YouTube) Source : CulturePub, Adeevee Agency : Lowe London (United Kingdom) |
LESS ORIGINAL QIB – Qatar Islamic Bank TV Commercial – 2022 Stranger man having trouble with local traditions Watch the TV Commercial (YouTube) Source : YouTube Agency : FP7 McCann (Qatar) |
Dec
08
This Campaign Reinvents the Eiffel Tower to Call for Sustainable Innovation
Posted in: UncategorizedThe Eiffel Tower is one of the world’s most famous monuments, but when it was constructed between 1887 and 1889, it was controversial and unpopular. Critics from the art world called the tower ugly and useless, and some worried it would collapse. If the glittering landmark of Paris were being built today, how might it…
Dec
08
Netflix’s Harry and Meghan Documentary Series to Be ‘Personal and Raw’
Posted in: UncategorizedThe documentary series is the most high-profile project from Story Syndicate, a company run by the filmmaker Liz Garbus and her husband, Dan Cogan.
Dec
08
Can News Be Made Into a Sustainable Business?
Posted in: UncategorizedFor a DealBook task force, a lack of trust, political polarization and a troubled business model are among the news industry’s challenges.
Dec
08
Logitech Runs ‘12 Days of Deals’ Organic Campaign on BeReal
Posted in: UncategorizedComputer peripherals manufacturer Logitech joined brands big and small across the globe in turning to social media to promote its wares for the holiday shopping season, but it took a slightly different approach with its “12 Days of Deals” organic campaign on newcomer BeReal. The campaign runs through Saturday (Dec. 10) and gives people on…
Dec
08
New York Times Union Announces One-Day Strike
Posted in: UncategorizedNegotiators for the company and the union, which represents most of the newsroom, have failed to come to an agreement on salaries, health and retirement benefits, and other issues.
Dec
08
Playboy Denim Wants to Put the Bunny on Your Booty
Posted in: UncategorizedThe latest merchandise play for lifestyle brand Playboy Group is another American classic: jeans. While Playboy has lent its name to a range of products throughout its 70-year history, including jewelry, shoes, robes and, of course, a captain’s hat, Playboy Denim marks the brand’s “first owned and operated” line of jeans. Styles for men and…
Dec
08
4 Winning Strategies From Sports Marketing Leaders
Posted in: UncategorizedSports fans continue to make up a huge share of audience across platforms. According to Statista, 57.5 million U.S. viewers watched digital live sports content in 2021, and that figure is predicted to exceed 90 million by 2025. High levels of engagement among sports fans also make them a tremendous value to advertisers. The call…
Dec
08
Meta Gets Into the Holiday Spirit With Creators on Facebook
Posted in: UncategorizedDecember is prime holiday shopping season for consumers around the globe, and the year’s final month is also prime monetization season for creators on Facebook. Fans can treat their favorite creators to limited-time seasonal virtual gifts through the end of the year. Meta implemented a Stars Party Bonus starting Wednesday (Dec. 7) and running through…
Dec
08
Jule Campbell, 96, Dies; Architect of the Sports Illustrated Swimsuit Issue
Posted in: UncategorizedBe it objectification or celebration, the annual rite she created earned millions for the magazine and helped usher in the supermodel era.
Dec
08
So That’s Why Lunch Was Late? Uber Eats Tells Wacky Stories to Explain Food’s Tardiness
Posted in: UncategorizedAs far as excuses for tardiness go, these are pretty darn inventive: Odell Beckham Jr. struts out of a jewelry store and his dazzling bling temporarily blinds a passing motorist. The driver, Danny Trejo, crashes his low rider onto the curb and blocks an Uber Eats scooter. A giant inflatable Minion–it’s Kevin!–breaks away from its…
Dec
08
Clubhouse: How to Create a House
Posted in: UncategorizedSocial audio application Clubhouse is testing a Houses feature that allows users to create private groups where they can host private conversations and chat with friends outside of the public eye. If you’re part of the Houses beta, our guide will show you how to create a House in the Clubhouse mobile app. Note: These…
Dec
07
Big Shoes to Fill: Miller High Life Drops Leg Lamp as Holiday Follow-Up to Gingerbread Dive Bar
Posted in: UncategorizedMiller High Life’s holiday swag–a leg lamp reminiscent of A Christmas Story’s famously fish-netted prop–has some big shoes to fill when it drops later this week. The festive item, modeled after the brand’s Girl in the Moon mascot, follows last season’s kitschy piece of decor: a suds-infused gingerbread dive bar that sold out in 2…
Dec
07
Ford CMO Suzy Deering abruptly departs
Posted in: UncategorizedDeering, who joined Ford in early 2021 from eBay, was among Jim Farley’s first hires as CEO. Ford will announce her replacement later.
Dec
07
Eleições, Copa do Mundo e Lula dominaram os termos mais buscados no Google em 2022
Posted in: Uncategorized
O Google lançou hoje o seu já tradicional ranking dos temos mais buscados durante o ano. No Brasil, os grandes eventos de 2022 lideraram as pesquisas, como Eleições, Copa do Mundo, Campeonato Brasileiro e Big Brother Brasil. A relação de categorias inclui personalidades, esportistas, memes, filmes, séries, como fazer…, como ser…, o que é?, quanto …
Leia Eleições, Copa do Mundo e Lula dominaram os termos mais buscados no Google em 2022 na íntegra no B9.
Dec
07
WhatsApp agora permite a criação de avatares personalizados
Posted in: Uncategorized
A Meta anunciou hoje uma novidade para lotar ainda mais o seu WhatsApp de figurinhas. Agora será possível criar um avatar personalizado a partir de bilhões de combinações de estilos de cabelo, características faciais e roupas. Depois de criado, você pode utilizar o avatar como foto do perfil ou transformá-lo em um dos 36 adesivos …
Leia WhatsApp agora permite a criação de avatares personalizados na íntegra no B9.
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