Once the Internet’s Discount Darling, Wish Is Rebuilding Its Relationship With Customers

Just two years ago, online novelty retailer Wish was a darling of the ecommerce category. The online dollar store brand had passed $1 billion in revenue in 2020, hitting unicorn status. It went public at $24 per share and seemed to be reaching a higher stratosphere in the business world thanks to the low cost…

How The Washington Post Is Using Politics to Find Younger Audiences on TikTok

With the 2022 U.S. midterm elections underway, The Washington Post has its eyes on introducing younger audiences on TikTok and Instagram to its politics coverage through a slate of new hires In September, the publisher added four new hires to its NextGen, team including congressional reporter Camila DeChalus, campaign reporter Dylan Wells, social video producer…

Personalize Consumer Messaging With Information They’ve Already Shared

Personalized marketing is a proven way for brands to catch consumers’ attention; after all, 62% of consumers expect personalized ads. However, brands must proceed with caution, as consumers lose trust in brands that aren’t transparent about how and when they use personal information. This is evidenced by the demise of third-party cookies, harmful data leaks,…

How digital magazine Remezcla is helping brands reach young Hispanic audiences

The Latinx culture magazine and creative agency has grown its revenue over 150% so far this year.

How 5 marketing leaders reshaped their careers—and the industry

Art of reinvention made careers for AAF Hall of Achievement honorees, including founders of MikMak, We Are Rosie and Group Black.

insulated pockets to keep food warm / Ça pue le réchauffé?

THE ORIGINAL?
LikeMeat / The Nugget Pocket – 03- 2021
“Special clothes made with an insulated pocket

Watch the Case Study Video
Source : AdAge
Agency : 72andSunny (The Netherlands)
LESS ORIGINAL
McCain / Breakfast Pockets – 10- 2022
“Special clothes made with an insulated pocket”
Watch the Case Study Video
Source : LLB Online
Agency : Rethink (Canada)

100 Gifts for Tea Lovers – From Honey-Infused Tea Bags to Connected Kitchen Kettles (TOPLIST)

(TrendHunter.com) From teabags to smart kettles and even temperature-regulating travel mugs, this list of gifts for tea lovers includes a wide variety of products at varying price points.

The Govee Smart Electric…

50 Subscription Gift Ideas – From Mysterious Tea Bundle Boxes to Social App Subscriptions (TOPLIST)

(TrendHunter.com) From media and game streaming services to snack boxes and monthly cosmetics bags, this list of subscription gift ideas features a large number of services that make an excellent add-on to a gift….

What Reddit’s NFT success can teach brands about Web3 marketing

By cutting out crypto terminology, Reddit has been able to attract millions to its Web3 experience.

To Dine For Podcast: Jason Feifer, Editor in Chief of Entrepreneur Magazine

In this week’s episode of To Dine For, host Kate Sullivan is joined by Jason Feifer. Feifer is editor in chief of Entrepreneur Magazine, and host of the podcasts Problem Solvers and Build for Tomorrow. He’s the author of the recently released book, Build for Tomorrow, which is an action plan for embracing change and…

Meta Reportedly Set to Lay Off Thousands This Week

Meta CEO Mark Zuckerberg warned of workforce cuts during the company’s third-quarter-2022 earnings call last month, and those cuts may be arriving as soon as Wednesday. Jeff Horwitz and Salvador Rodriguez of The Wall Street Journal reported Sunday that the impending layoffs may impact many thousands of the company’s work force of more than 87,000,…

Producer Joel Paisner Joins Jogger Studios

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Joel will work closely with the producing teams in the Santa Monica, Austin and San Francisco offices.

Believe Media Welcomes Josh Hayward to Directing Roster

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His commercial and short film work have earned him a gold Young Director Award at Cannes Lions, a Vimeo Best of the Month’ selection and features in N

Wieden+Kennedy Portland Brings Back Azsa West as Chief Creative Officer

Creative, filmmaker and artist Azsa West is returning to Wieden+Kennedy as chief creative officer for its Portland headquarters. First coming to the creative agency in 2006, West will rejoin Wieden+Kennedy in Spring 2023 from Anomaly Berlin, where she’s held the role of executive creative director since 2021. The Wieden+Kennedy alum will also replace Portland’s creative…

YouTube Shorts Come to YouTube TV

YouTube Shorts, meet YouTube TV. YouTube TV, meet YouTube Shorts. The Google-owned video platform brought its short-form video offering to its television application Monday for TV models 2019 and later and newer game consoles. User experience directors Brynn Evans and Melanie Fitzgerald wrote in a blog post Monday, “To make this moment happen, product managers,…

Greece to Ban Sale of Spyware After Government Is Accused of Surveillance

Prime Minister Kyriakos Mitsotakis announced the ban after a news report claimed that he had directed the use of spyware against prominent politicians and journalists, which he denied.

BrewDog Declares Itself ‘Proud Anti-Sponsor’ of 2022 FIFA World Cup

BrewDog has declared itself the “proud anti-sponsor” of the 2022 FIFA World Cup in a series of billboards protesting the human rights record of host country, Qatar. The brewer has unveiled a punchy campaign, created by Saatchi & Saatchi London, condemning what it said was the “corruption, abuse and death” associated with the tournament. Describing…

100 Gift Ideas for Audiophiles – From Dynamic Audio Earbuds to Bone-Vibrating Headphones (TOPLIST)

(TrendHunter.com) Whether gift-hunting for a musician, a sporty audiophile, or a sound quality-sensitive gamer, this list of gift ideas for audiophiles is sure to contain a gift that fulfills their desires. From…

100 Gifts for Home Chefs – From Digital Air Fryer Kits to Multifunctional Kitchen Scales (TOPLIST)

(TrendHunter.com) From kitchenware and tableware to affordable and luxury appliances, this list of gifts for home chefs contains offerings to fit any budget.

The BLACK+DECKER Kitchen Wand is a convenient 6-in-1…

Resistance to Misinformation Is Weakening on Twitter, a Report Found

Researchers at Tufts expressed concern in a report about conspiracy theories on Twitter ahead of the midterms.