Using Minecraft to transform the learning experience
To WPP’s chief executive Mark Read, the business has transformed from an advertising network to a company where technology “underpins” all of the services its agencies–such as AKQA and Wunderman Thompson–provide for its global client base, which includes Coca-Cola and Ford. Speaking to Adweek after he announced the results and earnings of the company’s third…
IPG shop’s “distributed creativity” model will affect everything from office structure and staffing to the way the agency goes to market.
If you ask agency Lovers Not Haters’ founder and CEO Roberto Lastra about his ideal client, he’s not going to point to a specific person or brand. For the San Diego-based creative, the right business partner is simply ready to do two vital things: do great work and do the right work. “Great work is…
SeatGeek says it’s “the ticketing app for fans like Boomstick Lady”—who is on hand to demonstrate her shtick.
As celebrations for D?a de Los Muertos commence, many will be honoring their loved ones in a variety of ways, such as setting up altars and painting a calavera (a highly decorated skull). Mexican beer brand Modelo hopes to bridge culture and creativity by teaming up with Mexican American artist Mister Cartoon to launch the…
Marketing executives are gathered in Orlando, Florida this week for the Association of National Advertisers’ annual “Masters of Marketing” event.
“These changes will not be easy, because it will affect people, budgets and projects,” Chris Licht, the head of CNN, told staff members.
ORLANDO–P&G will significantly increase its investment in Black-owned media to grow the market and provide more opportunities for its brands and the industry as a whole to reach Black audiences. “To do our part, P&G intends to be the No. 1 spender in Black-owned media and take steps to significantly expand the ecosystem,” Marc Pritchard,…
Consolidated report of over 600 individual Nielsen studies is “largest ever” study of podcast ads.
Discord allows Nitro subscribers to add a custom color theme to their profile on the messaging application. Subscribers can choose two colors for their profile theme, which will create an ombre effect on their profile. Our guide will show you how to change your profile theme from within the Discord desktop app. Note: These screenshots…
New Cannes Lions judging criteria announced at ANA include C02 emissions and diversity behind the camera, plus promise to “evolve” jury makeup.
Sonal Shah will take over from Evan Smith, who has run the nonprofit news organization since he co-founded it in 2009.
The lifestyle and arts publisher Leaf Group has hired Lindsey Abramo as its new chief revenue officer, where she will report to chief executive officer Sean Moriarty, Adweek has learned. Abramo began the role Monday. Rather than operate purely as a media company, the Leaf Group portfolio contains a variety of brands with distinct business…
The Super Bowl is nearing and there is plenty to look forward to before the Big Game, which is slated for Feb. 12 at State Farm Stadium in Glendale, Arizona.
As corporate partners cut ties with the artist now known as Ye following weeks of antisemitic statements, many wonder if the recording catalog that was his bedrock will withstand the backlash.
Samba TV is making moves, partnering with Havas Media Group to integrate its OTT and linear television data into the company’s proprietary audience and data management platform, Converged. HMG North America is the first major agency holding company to partner with Samba TV, which sources data from more than 24 television manufacturers. “Samba TV’s direct…
Pritchard was set to repurpose his Cannes speech until he decided ANA needed to hear the multicultural message.
Business directory and crowdsourced review forum Yelp integrated with email marketing platform Mailchimp, which will enable Mailchimp users with Yelp business pages to add content from Yelp to their email campaigns, including business details, photos, reviews and Yelp rating. Yelp said in a blog post Wednesday, “By using the newly added Yelp content blocks in…
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