Top 100 Games Trends in October – From Action-Adventure Game Ports to Factory Watercooled GPUs (TOPLIST)

(TrendHunter.com) This list of games trends in October 2022 highlights the push for inclusivity in games but also showcases how some gaming peripherals companies are aiming to bolster their reputations and visibility…

Creative Flavor: Angelica Portillo Fights for Art That Makes a Difference

For Casanova//McCann’s creative director Angelica Portillo, there is one person that she points to–quite literally–as her inspiration for getting into creative advertising. “It’s my mom’s fault,” the Santa Ana creative told Adweek jokingly for Creative Flavor, a new series made in conjunction with Produ and Circulo Creativo. “She is very ingenious and pushed us–my sister…

Adidas puts its Kanye West Yeezy relationship under review

The Yeezy arrangement has been among the most successful footwear collaborations ever, according to Adidas.

Netflix’s ‘Knives Out’ Sequel Headed to Theaters Before Streaming

“Glass Onion: A Knives Out Mystery” will receive a weeklong release in about 600 theaters in the United States a month before it becomes available on Netflix.

TikTok Releases Several New Enhanced Editing Tools

TikTok introduced several new creation and editing tools, following up on its update last month that boosted the maximum length of post descriptions to 2,200 characters from 300. The video creation platform said in a blog post Thursday, “To expand what’s possible with content on TikTok, we’ve introduced a range of enhanced creation and editing…

Musk-Twitter resolution said to stick on debt-contingency issue

Two sides need to iron out final agreement to end lawsuit.

Pepsi Relaunches International Strategy With Star-Studded Soccer Spot

Pepsi is investing in a refreshed international brand strategy called “Thirsty for More” which will see it position itself as the soda of choice for young, adventurous consumers. The drinks giant said in a statement it’s hoping to appeal to a demographic it called “Generation Thirsty” with a new creative north star that will unify…

Roblox and Discord sued over girl's sexual and financial exploitation

The complaint also blames Snap Inc. and Meta Platforms Inc. for the girl’s mental-health difficulties and suicide attempts.

News on Fringe Social Sites Draws Limited but Loyal Fans, Report Finds

The appeal of platforms like Parler, Truth Social and Telegram is another symptom of the partisan divide in media, according to the Pew Research Center.

Snack Bag-Styled Accessories – The Balenciaga Summer 2022 Collection Featured Lay's-Branded Bags (GALLERY)

(TrendHunter.com) Models walked the muddy Balenciaga Summer 2022 runway during Paris Fashion Week toting Lay’s potato chip bag accessories. The Lay’s-branded calfskin bags with zips from the designer brand…

Top 100 Shoes Trends in October – From Quilted Leather Mules to Halloween-Themed Lifestyle Sneakers (TOPLIST)

(TrendHunter.com) In October 2022, brands are focusing on providing consumers with footwear options suitable for the colder elements in addition to celebrating collegiate styles and old sources of inspiration in pop…

Watch the newest commercials from Osmo, Lexus, Truff and more

Osmo mascot Mo explains that the company makes “magical games that teach kids all kinds of important stuff.”

 

Nike’s Phil Knight on meeting Dan Wieden and his legacy

Nike’s co-founder had a skeptical view of advertising—then the Wieden+Kennedy co-founder and brand went on to create some of the greatest campaigns ever.

Converse continues to target Gen Z with creator-focused brand campaign

Converse is continuing to target Gen Z consumers with a new creator-focused brand campaign, its first brand work in years.

Adobe uses AI to speed up marketing mix modeling

Process that takes months is reduced to weeks, becoming practical for more marketers and potentially helping prove their worth.

Heinz partners with vampire influencer to promote 'Tomato Blood' ketchup

To celebrate the limited-edition Halloween product, Heinz taps E.J. Marcus, who takes on the role of “Toby the Vegetarian Vampire.”

Reese's signs first NIL deals with athletes named ‘Reese’

A dozen football players will make up the roster.

Ad Age’s 2023 Creativity Awards—see the full juries

First deadline is Nov. 2; the lineup includes leaders from Deutsch LA, Droga5, Google, Gut, Microsoft, Mischief, Nike, Ogilvy, W+K and more.

Burger King reimagines 1970s ‘Have it Your Way’ jingle in first work from OKRP

Behind the fast food chain’s marketing strategy to put a new spin on historical marketing strengths as it seeks a comeback.

Burger King reimagines 1970s ‘Have it Your Way’ jingle in first work from OKRP

Behind the fast food chain’s marketing strategy to put a new spin on historical marketing strengths as it seeks a comeback.