The ad industry is a representation of how creativity, culture and growth come together. Those who knew Dan Wieden, one half of the duo behind Wieden+Kennedy, say he was the embodiment of this representation. When news of Wieden’s passing spread on Sept. 30, many in the industry immediately knew that his substantial impact in the…
After a year of financial struggles, and deeper recessionary fears looming, Peloton is seeking to get its bottom line in shape with a familiar tactic for tough times: It’s issuing massive budget cuts–starting with the marketing department. According to CEO Barry McCarthy, Peloton is laying off 500 staffers after suffering six consecutive quarterly losses, according…
Snap Inc.’s ongoing partnership with Live Nation continues with custom augmented reality experiences at the Austin City Limits Music Festival, taking place Oct. 7 through 9 and 14 through 16 at Zilker Metropolitan Park. AR Compass is an immersive compass that will help attendees find bathrooms, food, stages and water on a 3D map, as…
Judge Kathaleen St. Jude McCormick of the Delaware Court of Chancery put Twitter’s case against acquirer, non-acquirer and re-acquirer Elon Musk on hold until Oct. 28 to give the two parties the chance to finalize the deal. She wrote in her order, “This action is stayed until 5 p.m. Oct. 28 to permit the parties…
The long-awaited Edit Tweet feature finally made it to U.S. shores Thursday, but only for those shelling out $4.99 per month for subscription service Twitter Blue. Edit Tweet was rolled out to Twitter Blue subscribers in Australia, Canada and New Zealand Monday, and the social network said all Twitter Blue subscribers in the U.S. should…
Google unveiled two solutions that enable brands using its Display & Video 360 to tap first-party data and machine learning: optimized targeting and Exchange Provided Identifiers (EPID). Optimized targeting is currently available for YouTube video action campaigns within Display & Video 360, and it uses machine learning to help advertisers find new and relevant customers…
The challenge The broader marketing world seems to be moving faster than ever. But the b-to-b world tends to be stuck working in a mode of legacy; a sort of slumber that rests on the satisfying feeling that things in b-to-b just move a little slower. B-to-b marketing and sales teams tend to approach their…
Media companies look to cash in on legalized betting.
Have you ever wondered if there’s someone out in the world who looks just like you? A study from a research institute in Spain found that most of us have several lookalikes out there. Why do we share this with you? Because the same is becoming true for our digital world. Technology has helped us…
Alphabet Inc.’s Google on Thursday said its new Pixel phones will deliver improved voice and camera features while bringing back facial recognition for unlocking the device as it seeks to better compete with Apple.
The letter X has had significance in the billionaire’s life, from his early days as an entrepreneur to his personal life and now to his pursuit of Twitter.
It only took about five days for the Publicis Groupe digital consultancy Publicis Sapient to get funding, retain Oscar-winning director Ben Proudfoot and begin pre-production on three documentary-style films that promote its services. It eschewed the typical processes. There was no brief, RFP, concepts or reviews. Publicis Sapient just asked Proudfoot to go find the…
Will de Lannoy, previously head of communications strategy of Anomaly New York, will lead the division.
The appeal of platforms like Parler, Truth Social and Telegram is another symptom of the partisan divide in media, according to the Pew Research Center.
It was a somewhat ordinary day for David Pyott, the CEO of Allergan, back in April 2014. That is until his eyes glanced over at the TV screen in his office, where he learned that billionaire hedge fund manager and activist investor Bill Ackman was about to back the takeover of his company by way…
The latest campaign from the delivery company revolves around a comic book starring four superpowered DoorDash delivery people, or “Dashers.”
The change will be announced in an editorial set to run in the company’s newspapers as early as Friday.
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