Oct
31
Metaverse marketing—what consumer gaming data can teach brands about digital worlds
Posted in: UncategorizedWe know what users want when it comes to hanging out, shopping and even living in virtual spaces.
Oct
31
The Literal Spaces for Brands to Explore LGBTQ+ Live Experiences
Posted in: UncategorizedExperiential marketing has often been underrated in terms of allyship and action for the LGBTQ+ community–and of late, it has been taking up less headspace than sexy mass media brand plays amid surges and lockdowns. But as experiential rises again, consider what it now means to be on the ground with the LGBTQ+ community. It…
Oct
31
Big 12 finalizing media rights deal with ESPN and Fox
Posted in: UncategorizedThe Big 12 is finalizing a new six-year media rights package with its current partners ESPN and Fox.
Oct
31
Celebratory New Ad for EspnW Shows How Women Athletes Are Winning Big
Posted in: UncategorizedIt took mainstream media a long time to really begin tapping into the global interest in female athletes. While we still have a long way to go before we see these sports stars receive truly equitable treatment alongside their male counterparts, brands and networks are awakening to the desire of fans to see and support…
Oct
31
Netflix with ads debuts and the holiday shopping season begins: The Week Ahead
Posted in: UncategorizedMarketing and media events to watch in the days ahead.
Oct
31
Social Logins, Increasingly a Liability for Publishers, Are Fading From Sites
Posted in: UncategorizedSocial logins, the options people have to log in to a website with credentials from their social platforms like Facebook or Google, are increasingly falling out of favor among publishers amid increasing privacy regulation and media companies’ desire to own their relationship with audiences, four sources told Adweek. When social logins started popping up on…
Oct
31
Why Google is building separate data clean rooms for audience targeting and measurement
Posted in: UncategorizedSearch giant builds new ad data services in its “clean room” strategy.
Oct
31
Nike’s Stirring Portrayal of Soccer Star Alphonso Davies Challenges Refugee Stereotypes
Posted in: UncategorizedBayern Munich player Alphonso Davies is one of soccer’s rising stars, who is set to play in his first World Cup for the Canadian men’s national team later this year. But some fans may not realize that before achieving glory on the soccer field, Davies’s journey began in a refugee camp. “Anyone can become a…
Oct
31
How programmatic ad buys are shaping the premium video landscape
Posted in: UncategorizedComcast’s FreeWheel presented a discussion on the shift to programmatic ad buys in premium video, based on flexibility, controlled environments and results.
Oct
31
How Macy’s is planning for the holidays amid potential shopper pullback
Posted in: UncategorizedMacy’s will air a series of spots highlighting Toys “R” Us and its personalized brand platform this holiday season.
Oct
31
CMO anxieties revealed at ANA Masters of Marketing
Posted in: UncategorizedExecs discuss improving multicultural marketing, protecting against budget cuts, taking creative risks, the rise of retail media—plus big Cannes changes coming.
Oct
31
Roblox isn’t the metaverse—why it’s the closest thing marketers have to Web3
Posted in: UncategorizedNeither Web3 ecosystem nor traditional video game, Roblox offers a unique case study for the future of the metaverse.
Oct
31
Swedish Agency Åkestam Holst Names Jenny Keiser Chief Executive Director
Posted in: Uncategorized?kestam Holst, the Swedish creative agency which forms part of the North Alliance, has named Jenny Kaiser as its chief executive director with the remit of leading the business culture and ensuring the creation of award-winning creative work. Kaiser was deputy chief executive until stepping up in the summer to become acting chief executive following…
Oct
31
Can Elon Musk Make the Math Work on Owning Twitter? It’s Dicey.
Posted in: UncategorizedMr. Musk faces financial challenges in owning Twitter. The site frequently loses money and took on $13 billion in debt for the blockbuster deal.
Oct
30
Sy Presten, Press Agent So Old-Fashioned He Was News, Dies at 98
Posted in: UncategorizedHe fed material to gossip columns, buttered up reporters and banged on typewriters from the heyday of the Copacabana to the rise of reality TV.
Oct
30
Foundation to Combat Antisemitism to air its first commercial during NFL game
Posted in: UncategorizedIn the wake of antisemitic rhetoric by rapper Ye and Donald Trump, the Foundation to Combat Antisemitism will air its first TV commercial during the Patriots-Jets NFL game.
Oct
30
TV Prepares for a Chaotic Midterm Night
Posted in: UncategorizedBroadcasters face challenges as they approach the climax of an election season marked by disinformation and distrust.
Oct
29
Carmen Callil, Founder of the Feminist Press Virago, Dies at 84
Posted in: UncategorizedShe upended the clubby male landscape of British publishing, and expanded the literary canon, reintroducing works by forgotten women authors.
Oct
29
Why Did It Take HBO So Long to Make Shows About Women?
Posted in: UncategorizedAn early top executive at the network believed that “the man of the house” paid for cable TV subscriptions. That mind-set affected HBO’s programming for decades.
Oct
29
Derek Jeter stars in new Jeep ad
Posted in: Uncategorized“Eyes Wide Open” is a multiyear, multiplatform campaign featuring retired New York Yankees shortstop Derek Jeter and his wife, Hannah, touting the attributes of the Jeep Grand Wagoneer large SUV.
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