The pandemic and a series of technological advances have fundamentally changed how consumers shop and what they spend their money on. Publishers, eager to capitalize on the rise of digital commerce, have embraced new formats in hopes of benefiting from the shift. On top of expanding their offerings, they’re making bold investments to future-proof this…
The humble email newsletter, which became a star in its own right, appears headed back to earth.
When Naija Comm was created, there was a specific type of representation that typically wasn’t emphasized enough. Building a community-based media platform and creative hub that celebrates, connects and empowers Nigerians in various creative disciplines and areas is no easy feat, but it’s worthwhile. My team and I learned how multilayered representation can be and…
Coca-Cola, Frito-Lay, Visa, Pepsi and Roblox are among the latest brands to release campaigns around the FIFA World Cup, which will kick off on Nov. 20.
Instagram is expanding access to the Creator Marketplace it began testing in July, and businesses in the U.S. can register here for the destination for brands and creators to connect and form partnerships. New tools are also being added to Creator Marketplace. Brands now have the ability to message multiple creators simultaneously via a prioritized…
Robinhood says, “No one runs your money like you.”
Ikea is the latest retailer to test driverless delivery using autonomous semitrucks in partnership with startup Kodiak Robotics. The furniture giant has launched a pilot program with a 300-mile daily route from a distribution center near Houston, Texas to a store in a suburb of Dallas, tapping a system of freight paths that Kodiak has…
Author, humorist and tractor buff, he quit academia and found fame as a correspondent from the Nebraska heartland for the CBS News program “Sunday Morning.”
LinkedIn said it has seen a 33% year-over-year increase in conversations on its platform about accessibility and inclusivity in the workplace, and the professional network responded with updates to improve accessibility. Auto captions will roll out for video content in the coming weeks for members who are deaf, hard-of-hearing or just prefer to view videos…
The agency, already the automaker’s lead U.S. agency, keeps growing the account as Ford streamlines global advertising.
Ken Paxton, the state attorney general, said products like Google Photos and the Nest camera had violated Texans’ privacy rights.
The Discord mobile application features a number of accessibility options that allow users to tweak their experience to suit their tastes. One of these options is called “Reduced Motion.” When activated, this feature will “reduce the amount and intensity of animations” and more throughout the Discord app. Our guide will show you how to turn…
In order to bring more numbers-led performance-based objectives to how creators work with brands, creator economy company Kyra has launched Kyra Platform. With the app, creators submit content for brands and can get paid per view. The ethos is similar to how performance marketing models pay media companies for clicks and conversions. At launch, the…
Australia wants the world to know that it is a place to see its incredible sights and make friends through the release of a global marketing campaign fronted by a toy kangaroo and unicorn who are on an adventure to explore the country. Titled “Come and Say G’day”–the campaign from Tourism Australia is led by…
The vast majority of marketers want to bring brand and performance marketing together, and podcasting advertising is one of the best ways to make that happen.
Forget about White Walkers. Game of Thrones’ final season was really all about Khaleesi’s flat white. When a modern-day coffee cup found its way in front of Emilia Clarke’s Daenerys Targaryen in Season 8 of HBO’s fantasy series, the image went viral instantly. Some viewers thought it was hilarious that a $15-million-per-episode show had such…
It’s a golazo for TelevisaUnivision and Liga MX. The Spanish-language media and content company partnered with Mexico’s top soccer (or f?tbol, to the rest of the world) league to exclusively bring its commercial rights to the U.S. TelevisaUnivision is giving brands access to Liga MX’s enormous fan base through IP-driven media, experiential, retail activations and…
Nielsen’s pricing and contract terms have made the U.S. the most expensive TV measurement market in the world.
Marketers need smart solutions to satisfy fast-changing customer needs.
Ad Age’s monthly ranking of metaverse moments from brands and others leaning into the virtual craze.
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