Wieden+Kennedy doesn’t ask interviewees if they think a hot dog is a sandwich, but according to Karl Lieberman, they probably should. The shop looks for people who have strong opinions on absolutely everything, which is why Jiah Choi and Scott Dungate were ideal candidates to lead the New York office. “That could probably be our…
The Greek god Poseidon helps Kohler promote its line of digital showers.
Devika Bulchandani, who left McCann to join Ogilvy two years ago, has been named global CEO of the WPP agency network.
Whalar recognizes that the life of a content creator consists of more than promoting skincare products, conducting fashion hauls and collecting paychecks. In partnership with Logitech for Creators, an initiative that is committed to uplifting creators of color, the creator commerce company just launched its own academy, enrolling 12 influencers across the U.S., U.K. and…
Lowe’s is not replacing its CMO as it restructures its marketing under merchandising and parts ways with Marisa Thalberg.
If brands want to see themselves in the Big Game, they better move fast. Two months after Fox wrapped its upfront negotiations, the company revealed that its Super Bowl 57 ad inventory is nearly gone, with 95% of its in-game inventory already sold five months before the event. Fox’s ad sales team sold the majority…
As brands continue to grapple with where they fit into cryptocurrency-adjacent trends, from non-fungible tokens (NFTs) to the metaverse, PepsiCo CMO Todd Kaplan has worked to make sure the food and beverage giant isn’t left behind by this fast-changing technology. Kaplan has overseen a series of NFT releases called Pepsi Mic Drop that also seek…
Fox seeks $7 million for some 30-second spots in the Big Game.
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| THE ORIGINAL? BBV Bank / Retirement Plans – 2001 “Retirement Plans. If you think about the future” Click the image to enlarge Source : Adeevee Agency : Euro RSCG Sao Paulo (Brazil) |
LESS ORIGINAL Caisse d’Epargne – 2022 “it’s never too early to prepare for retirement” Click the image to enlarge Agency : Altmann + Pacreau (France) |
Times subscribers can get a sneak peek of the documentary series on the legacy of the Murdochs, based on New York Times reporting.
A French bank is using pop art-style imagery in a campaign promoting its lower costs during the growing cost of living crisis, comparing its savings to that of food and petrol as the prices of everyday items increase. Boursorama Banque, which claims to serve over 4 million customers, is an online bank and a subsidiary…
Robotic process automation for advertising (RP4AA) is a boon to agencies dealing with myriad challenges from employee retention to data processing at scale.
The Black-owned brand is using clear messaging and an inclusive social strategy to gain popularity.
Snap’s tumultuous few weeks may have been a surprise for Wall Street, but not so much for the advertisers making up the bulk of the platform’s revenue. Adweek spoke to five media buyers, none of which said their clients had increased their investment in Snap in 2022. Three said they maintained a minimal investment in…
WhatsApp teamed up with Jio Platforms in India to roll out the messaging application’s first end-to-end shopping experience with ecommerce company JioMart, a joint venture between Jio Platforms and Reliance Industries. The Meta-owned app said the rollout is part of a strategic partnership between Meta and Jio Platforms to accelerate the digital transformation in India…
Jiah Choi is named W+K NY president, as the agency promotes Scott Dungate to NY chief creative officer.
The feature Twitter users have been clamoring for pretty much since the platform debuted in July 2006 moved one step closer to reality last week, as the company said it kicked off the process of testing an Edit Tweet function. Edit Tweet is being tested internally for now, with plans to expand access to the…
Ad Age editors answer your burning questions about the 2023 A-List & Creativity Awards.
The collaboration features meal combos, a new animated spot, merch, and the return of specialty Coca-Cola flavors.
The Gerety Awards, the only advertising awards program with an all-female jury, has revealed its 2022 winners. Six U.S.-based campaigns received gold this year: Pepsi’s “Better with Pepsi” campaign, NFL’s “Bring Down the House,” Call of Duty’s “Warzone in Paradise,” Chipotle’s “A Future Begins” campaign, the “Rescue Doodles” campaign for Pedigree and “I Will Always…
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